---
title: "Icey-Tek: search popularity worldwide"
description: "Icey-Tek makes chilly bins sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/icey-tek"
publisher: "Brandwave"
---

# Icey-Tek: search popularity worldwide

Icey-Tek makes chilly bins sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Icey-Tek
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cooler box brands**: 0.42%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cooler box brands | 4 | 0.42% | 4.4K |

- [Cooler box brands](/demand/global-en/categories/cooler-box-brands)

## How has branded search demand for Icey-Tek changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Icey-Tek worldwide rose from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Icey-Tek fell from 3rd to 4th among cooler box brands worldwide.

## How did search popularity change for cooler box brands worldwide in August 2026?

- In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%.
- In August 2026, Pelican lost estimated Share of Search among cooler box brands worldwide, from 53.8% to 52.7%.
- Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.
- Estimated monthly branded searches for Icey-Tek worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
- Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cooler box brands | 2.9K | 0.21% | 3 |
| Nov 2025 | Cooler box brands | 3.6K | 0.21% | 3 |
| Dec 2025 | Cooler box brands | 4.4K | 0.23% | 3 |
| Jan 2026 | Cooler box brands | 3.6K | 0.25% | 3 |
| Feb 2026 | Cooler box brands | 2.9K | 0.21% | 3 |
| Mar 2026 | Cooler box brands | 2.9K | 0.21% | 4 |
| Apr 2026 | Cooler box brands | 2.9K | 0.24% | 4 |
| May 2026 | Cooler box brands | 4.4K | 0.39% | 4 |
| Jun 2026 | Cooler box brands | 3.6K | 0.36% | 4 |
| Jul 2026 | Cooler box brands | 4.4K | 0.43% | 4 |
| Aug 2026 | Cooler box brands | 4.4K | 0.42% | 4 |
| Sep 2026 | Cooler box brands | — | — | — |

## How is Icey-Tek measured?

Brandwave collects information about searches that people make online using Icey-Tek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “icey tek”

## Which cooler box brands compete with Icey-Tek?

- [Pelican](/demand/global-en/brands/pelican): Head-to-head: /demand/global-en/compare/icey-tek-vs-pelican
- [YETI](/demand/global-en/brands/yeti): Head-to-head: /demand/global-en/compare/icey-tek-vs-yeti
- [Dometic](/demand/global-en/brands/dometic): Head-to-head: /demand/global-en/compare/dometic-vs-icey-tek
- [Engel](/demand/global-en/brands/engel): Head-to-head: /demand/global-en/compare/engel-vs-icey-tek

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Icey-Tek: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/icey-tek

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/icey-tek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.