---
title: "ICE Mortgage Technology: search popularity and Share of Search worldwide"
description: "ICE Mortgage Technology is a mortgage platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ice-mortgage-technology"
publisher: "Brandwave"
---

# ICE Mortgage Technology: search popularity and Share of Search worldwide

ICE Mortgage Technology is a mortgage platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ICE Mortgage Technology
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among mortgage origination platforms**: 0.94%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mortgage origination platforms | 3 | 0.94% | 5.4K |

- [Mortgage origination platforms](/demand/global-en/categories/mortgage-origination-platforms)

## How has branded search demand for ICE Mortgage Technology changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ICE Mortgage Technology worldwide rose from 4.4K to 5.4K.
- Across the 11 months ending August 2026, ICE Mortgage Technology rose from 4th to 3rd among mortgage origination platforms worldwide.

## How did search popularity change for mortgage origination platforms worldwide in August 2026?

- In August 2026, Blend lost estimated Share of Search among mortgage origination platforms worldwide, from 96.5% to 95.8%.
- Estimated monthly branded searches for ICE Mortgage Technology worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
- Estimated monthly branded searches for SimpleNexus worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.
- Estimated monthly branded searches for Floify worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
- Estimated monthly branded searches for nCino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mortgage origination platforms | 4.4K | 0.63% | 4 |
| Nov 2025 | Mortgage origination platforms | 4.4K | 0.77% | 3 |
| Dec 2025 | Mortgage origination platforms | 3.6K | 0.63% | 4 |
| Jan 2026 | Mortgage origination platforms | 4.4K | 0.63% | 4 |
| Feb 2026 | Mortgage origination platforms | 4.4K | 0.63% | 3 |
| Mar 2026 | Mortgage origination platforms | 5.4K | 0.77% | 3 |
| Apr 2026 | Mortgage origination platforms | 4.4K | 0.63% | 3 |
| May 2026 | Mortgage origination platforms | 3.6K | 0.52% | 3 |
| Jun 2026 | Mortgage origination platforms | 4.4K | 0.63% | 3 |
| Jul 2026 | Mortgage origination platforms | 5.4K | 0.77% | 3 |
| Aug 2026 | Mortgage origination platforms | 5.4K | 0.94% | 3 |
| Sep 2026 | Mortgage origination platforms | — | — | — |

## How is ICE Mortgage Technology measured?

Brandwave collects information about searches that people make online using ICE Mortgage Technology’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ice mortgage technology”

## Which mortgage origination platforms compete with ICE Mortgage Technology?

- [Blend](/demand/global-en/brands/blend): Head-to-head: /demand/global-en/compare/blend-vs-ice-mortgage-technology
- [nCino](/demand/global-en/brands/ncino): Head-to-head: /demand/global-en/compare/ice-mortgage-technology-vs-ncino
- [Floify](/demand/global-en/brands/floify): Head-to-head: /demand/global-en/compare/floify-vs-ice-mortgage-technology
- [SimpleNexus](/demand/global-en/brands/simplenexus): Head-to-head: /demand/global-en/compare/ice-mortgage-technology-vs-simplenexus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ICE Mortgage Technology: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ice-mortgage-technology

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ice-mortgage-technology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.