---
title: "Ibotta: search popularity and Share of Search worldwide"
description: "Ibotta is a cashback platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ibotta"
publisher: "Brandwave"
---

# Ibotta: search popularity and Share of Search worldwide

Ibotta is a cashback platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ibotta
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cashback platforms**: 3.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cashback platforms | 3 | 3.5% | 49.5K |

- [Cashback platforms](/demand/global-en/categories/cashback-platforms)

## How has branded search demand for Ibotta changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ibotta worldwide fell from 90.5K to 49.5K.
- Across the 11 months ending August 2026, Ibotta’s estimated Share of Search among cashback platforms worldwide decreased from 4.7% to 3.5%.
- Across the 11 months ending August 2026, Ibotta’s estimated Share of Search among cashback platforms worldwide peaked at 5.1% in November 2025 and was lowest at 3.5% in August 2026.

## How did search popularity change for cashback platforms worldwide in August 2026?

- Swagbucks’ estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 52.2% to 47.8% in August 2026.
- Ibotta’s estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 4.7% to 3.5% in August 2026.
- Estimated monthly branded searches for Honey worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.
- Estimated monthly branded searches for TopCashback worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cashback platforms | 90.5K | 4.7% | 3 |
| Nov 2025 | Cashback platforms | 110K | 5.1% | 3 |
| Dec 2025 | Cashback platforms | 74K | 3.5% | 3 |
| Jan 2026 | Cashback platforms | 74K | 3.9% | 3 |
| Feb 2026 | Cashback platforms | 60.5K | 3.9% | 3 |
| Mar 2026 | Cashback platforms | 60.5K | 3.5% | 3 |
| Apr 2026 | Cashback platforms | 60.5K | 3.9% | 3 |
| May 2026 | Cashback platforms | 74K | 4.7% | 3 |
| Jun 2026 | Cashback platforms | 49.5K | 3.5% | 3 |
| Jul 2026 | Cashback platforms | 49.5K | 3.5% | 3 |
| Aug 2026 | Cashback platforms | 49.5K | 3.5% | 3 |
| Sep 2026 | Cashback platforms | — | — | — |

## How is Ibotta measured?

Brandwave collects information about searches that people make online using Ibotta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ibotta”

## Which cashback platforms compete with Ibotta?

- [Swagbucks](/demand/global-en/brands/swagbucks): Head-to-head: /demand/global-en/compare/ibotta-vs-swagbucks
- [TopCashback](/demand/global-en/brands/topcashback): Head-to-head: /demand/global-en/compare/ibotta-vs-topcashback
- [Rakuten](/demand/global-en/brands/rakuten): Head-to-head: /demand/global-en/compare/ibotta-vs-rakuten
- [Honey](/demand/global-en/brands/honey-paypal): Head-to-head: /demand/global-en/compare/honey-paypal-vs-ibotta

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ibotta: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ibotta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ibotta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.