--- title: "Iams: search popularity worldwide" description: "A cat and dog food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/iams" publisher: "Brandwave" --- # Iams: search popularity worldwide A cat and dog food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Iams - **Owned by**: Mars Petcare - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among dog food brands**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog food brands | 5 | 4.7% | 66.2K | | Cat food brands | 4 | 5.1% | 66.2K | - [Dog food brands](/demand/global-en/categories/dog-food-brands) - [Cat food brands](/demand/global-en/categories/cat-food-brands) ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Iams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Iams is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Purina | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Royal Canin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Iams | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Eukanuba | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Hawk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "Which dog food brand should I buy?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What are the best dog food brands?": 1. Hill's, 2. Purina, 3. Royal Canin, 4. Iams, 5. Eukanuba - Asked ChatGPT "What's the best dog food brand for daily feeding?": 1. Hill's, 2. Purina, 3. Royal Canin, 4. Iams - Searched Google, AI Overview "dog food brands": 1. Purina, 2. Royal Canin, 3. Hill's, 4. Iams - Searched Google, AI Overview "best dog food": 1. Purina Not named in any answer: Black Hawk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Iams changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Iams worldwide rose from 60.2K to 66.2K. - Across the 12 months ending September 2026, Iams’ share of searches among dog food brands worldwide increased from 3.6% to 4.7%. - Across the 12 months ending September 2026, Iams’ share of searches among dog food brands worldwide peaked at 4.7% in September 2026 and was lowest at 3.5% in May 2026. - Across the 12 months ending September 2026, Iams’ share of searches among cat food brands worldwide increased from 4% to 5.1%. - Across the 12 months ending September 2026, Iams’ share of searches among cat food brands worldwide peaked at 5.1% in September 2026 and was lowest at 3.8% in May 2026. ## How did search popularity change for dog food brands worldwide in September 2026? - In September 2026, Hill's gained share of searches among dog food brands worldwide, from 29.5% to 32%. - In September 2026, Purina gained share of searches among dog food brands worldwide, from 10.8% to 11.7%. - In September 2026, Iams gained share of searches among dog food brands worldwide, from 4% to 4.7%. - In September 2026, Black Hawk gained share of searches among dog food brands worldwide, from 8.9% to 9.6%. - In September 2026, Royal Canin lost share of searches among dog food brands worldwide, from 44.2% to 39.1%. - Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## How did search popularity change for cat food brands worldwide in September 2026? - In September 2026, Hill's gained share of searches among cat food brands worldwide, from 31.6% to 34.8%. - In September 2026, Whiskas gained share of searches among cat food brands worldwide, from 11.6% to 12.7%. - In September 2026, Iams gained share of searches among cat food brands worldwide, from 4.2% to 5.1%. - In September 2026, Royal Canin lost share of searches among cat food brands worldwide, from 47.3% to 42.5%. - Estimated monthly branded searches for ZIWI Peak worldwide fell 14.9% over 12 measured months, from 26.9K to 22.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog food brands | 60.2K | 3.6% | 5 | | Nov 2025 | Dog food brands | 60.2K | 3.7% | 5 | | Dec 2025 | Dog food brands | 60.2K | 4.4% | 5 | | Jan 2026 | Dog food brands | 60.2K | 3.6% | 5 | | Feb 2026 | Dog food brands | 54.2K | 4% | 5 | | Mar 2026 | Dog food brands | 66.2K | 3.9% | 5 | | Apr 2026 | Dog food brands | 54.2K | 3.7% | 5 | | May 2026 | Dog food brands | 49.3K | 3.5% | 5 | | Jun 2026 | Dog food brands | 54.2K | 3.9% | 5 | | Jul 2026 | Dog food brands | 54.2K | 3.9% | 5 | | Aug 2026 | Dog food brands | 60.2K | 4% | 5 | | Sep 2026 | Dog food brands | 66.2K | 4.7% | 5 | | Oct 2025 | Cat food brands | 60.2K | 4% | 4 | | Nov 2025 | Cat food brands | 60.2K | 3.9% | 4 | | Dec 2025 | Cat food brands | 60.2K | 4.7% | 4 | | Jan 2026 | Cat food brands | 60.2K | 4% | 4 | | Feb 2026 | Cat food brands | 54.2K | 4.2% | 4 | | Mar 2026 | Cat food brands | 66.2K | 4.2% | 4 | | Apr 2026 | Cat food brands | 54.2K | 4.2% | 4 | | May 2026 | Cat food brands | 49.3K | 3.8% | 4 | | Jun 2026 | Cat food brands | 54.2K | 4.2% | 4 | | Jul 2026 | Cat food brands | 54.2K | 4.2% | 4 | | Aug 2026 | Cat food brands | 60.2K | 4.2% | 4 | | Sep 2026 | Cat food brands | 66.2K | 5.1% | 4 | ## How are Iams’ branded searches counted? Brandwave collects information about searches that people make online using Iams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “iams” - “iams cat food” ## Which dog food brands compete with Iams? - [Royal Canin](/demand/global-en/brands/royal-canin): Head-to-head: /demand/global-en/compare/iams-vs-royal-canin - [Hill's](/demand/global-en/brands/hills): Head-to-head: /demand/global-en/compare/hills-vs-iams - [Purina](/demand/global-en/brands/purina): Head-to-head: /demand/global-en/compare/iams-vs-purina - [Black Hawk](/demand/global-en/brands/black-hawk): Head-to-head: /demand/global-en/compare/black-hawk-vs-iams - [Eukanuba](/demand/global-en/brands/eukanuba): Head-to-head: /demand/global-en/compare/eukanuba-vs-iams ## Who owns Iams? Iams is owned by Mars Petcare. Brandwave does not track any other brands owned by Mars Petcare. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Iams? Iams is owned by Mars Petcare. Brandwave does not track any other brands owned by Mars Petcare. ## Cite this page Brandwave. "Iams: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/iams This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/iams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.