--- title: "HyperX: search popularity and Share of Search worldwide" description: "HyperX makes gaming peripherals sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hyperx" publisher: "Brandwave" --- # HyperX: search popularity and Share of Search worldwide HyperX makes gaming peripherals sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HyperX - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among gaming headset brands**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gaming headset brands | 5 | 6.5% | 246K | | Podcast microphone brands | 2 | 26% | 246K | - [Gaming headset brands](/demand/global-en/categories/gaming-headset-brands) - [Podcast microphone brands](/demand/global-en/categories/podcast-microphone-brands) ## How has branded search demand for HyperX changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for HyperX worldwide held steady at 246K. - Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming headset brands worldwide increased from 5.6% to 6.5%. - Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming headset brands worldwide peaked at 7.3% in July 2026 and was lowest at 5.6% in October 2025. - Across the 11 months ending August 2026, HyperX’s estimated Share of Search among podcast microphone brands worldwide increased from 23.9% to 26%. - Across the 11 months ending August 2026, HyperX’s estimated Share of Search among podcast microphone brands worldwide peaked at 26.5% in June 2026 and was lowest at 17.4% in April 2026. ## How did search popularity change for gaming headset brands worldwide in August 2026? - In August 2026, Logitech gained estimated Share of Search among gaming headset brands worldwide, from 43.1% to 46.1%. - In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%. - In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%. - In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%. - In August 2026, HyperX lost estimated Share of Search among gaming headset brands worldwide, from 7.3% to 6.5%. ## How did search popularity change for podcast microphone brands worldwide in August 2026? - In August 2026, Audio-Technica lost estimated Share of Search among podcast microphone brands worldwide, from 30.4% to 29.7%. - Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. - Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gaming headset brands | 246K | 5.6% | 5 | | Nov 2025 | Gaming headset brands | 301K | 6.2% | 4 | | Dec 2025 | Gaming headset brands | 301K | 6.2% | 5 | | Jan 2026 | Gaming headset brands | 301K | 6.3% | 4 | | Feb 2026 | Gaming headset brands | 246K | 6.1% | 5 | | Mar 2026 | Gaming headset brands | 246K | 6.1% | 5 | | Apr 2026 | Gaming headset brands | 246K | 6.8% | 4 | | May 2026 | Gaming headset brands | 246K | 6.8% | 4 | | Jun 2026 | Gaming headset brands | 246K | 6.8% | 5 | | Jul 2026 | Gaming headset brands | 246K | 7.3% | 5 | | Aug 2026 | Gaming headset brands | 246K | 6.5% | 5 | | Sep 2026 | Gaming headset brands | — | — | — | | Oct 2025 | Podcast microphone brands | 246K | 23.9% | 2 | | Nov 2025 | Podcast microphone brands | 301K | 25.6% | 2 | | Dec 2025 | Podcast microphone brands | 301K | 24.7% | 2 | | Jan 2026 | Podcast microphone brands | 301K | 25.6% | 2 | | Feb 2026 | Podcast microphone brands | 246K | 24.9% | 2 | | Mar 2026 | Podcast microphone brands | 246K | 22.9% | 3 | | Apr 2026 | Podcast microphone brands | 246K | 17.4% | 3 | | May 2026 | Podcast microphone brands | 246K | 24.4% | 2 | | Jun 2026 | Podcast microphone brands | 246K | 26.5% | 2 | | Jul 2026 | Podcast microphone brands | 246K | 25.8% | 2 | | Aug 2026 | Podcast microphone brands | 246K | 26% | 2 | | Sep 2026 | Podcast microphone brands | — | — | — | ## How is HyperX measured? Brandwave collects information about searches that people make online using HyperX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hyperx” ## Which gaming headset brands compete with HyperX? - [Logitech](/demand/global-en/brands/logitech): Head-to-head: /demand/global-en/compare/hyperx-vs-logitech - [Razer](/demand/global-en/brands/razer): Head-to-head: /demand/global-en/compare/hyperx-vs-razer - [SteelSeries](/demand/global-en/brands/steelseries): Head-to-head: /demand/global-en/compare/hyperx-vs-steelseries - [Turtle Beach](/demand/global-en/brands/turtle-beach): Head-to-head: /demand/global-en/compare/hyperx-vs-turtle-beach - [Astro Gaming](/demand/global-en/brands/astro-gaming): Head-to-head: /demand/global-en/compare/astro-gaming-vs-hyperx ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HyperX: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hyperx This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hyperx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.