--- title: "Hustler: search popularity worldwide" description: "Hustler is a zero turn mowers brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hustler" publisher: "Brandwave" --- # Hustler: search popularity worldwide Hustler is a zero turn mowers brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hustler - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among zero turn mowers brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Zero turn mowers brands | 7 | 1.2% | 20K | - [Zero turn mowers brands](/demand/global-en/categories/zero-turn-mowers-brands) ## Top zero turn mowers brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hustler was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hustler is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Scag | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hustler | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | John Deere | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bad Boy Mowers | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Ariens | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kubota | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobcat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about zero turn mowers brands - Asked ChatGPT "Which zero turn mowers brand should I buy?": 1. Toro, 2. Ariens, 3. John Deere, 4. Bad Boy Mowers, 5. Scag, 6. Hustler - Asked ChatGPT "What are the best zero turn mowers brands?": 1. Scag, 2. Hustler, 3. Toro, 4. John Deere, 5. Ariens - Asked ChatGPT "What's the best zero turn mowers brand for large lawns?": 1. Scag, 2. Hustler, 3. Toro, 4. Bad Boy Mowers - Searched Google, AI Overview "best zero turn mower": 1. Toro, 2. John Deere - Searched Google, AI Overview "commercial zero turn mower": 1. Toro, 2. Bad Boy Mowers Not named in any answer: Kubota and Bobcat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Hustler changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hustler worldwide rose from 16.4K to 20K. - Across the 12 months ending September 2026, Hustler’s share of searches among zero turn mowers brands worldwide peaked at 2.3% in April 2026 and was lowest at 0.55% in December 2025. ## How did search popularity change for zero turn mowers brands worldwide in September 2026? - In September 2026, John Deere gained share of searches among zero turn mowers brands worldwide, from 57.9% to 61.2%. - In September 2026, Kubota gained share of searches among zero turn mowers brands worldwide, from 21.3% to 22.5%. - In September 2026, Toro lost share of searches among zero turn mowers brands worldwide, from 10.1% to 7.5%. - In September 2026, Bad Boy Mowers lost share of searches among zero turn mowers brands worldwide, from 5.2% to 3.7%. - In September 2026, Ariens rose from 7th to 5th among zero turn mowers brands worldwide. - In September 2026, Hustler fell from 6th to 7th among zero turn mowers brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Zero turn mowers brands | 16.4K | 0.99% | 7 | | Nov 2025 | Zero turn mowers brands | 10.9K | 0.71% | 8 | | Dec 2025 | Zero turn mowers brands | 8.8K | 0.55% | 8 | | Jan 2026 | Zero turn mowers brands | 10.9K | 0.7% | 8 | | Feb 2026 | Zero turn mowers brands | 13.1K | 0.84% | 7 | | Mar 2026 | Zero turn mowers brands | 30K | 1.7% | 7 | | Apr 2026 | Zero turn mowers brands | 44.1K | 2.3% | 5 | | May 2026 | Zero turn mowers brands | 36K | 1.8% | 5 | | Jun 2026 | Zero turn mowers brands | 30.7K | 1.7% | 6 | | Jul 2026 | Zero turn mowers brands | 30K | 1.7% | 5 | | Aug 2026 | Zero turn mowers brands | 29.5K | 1.7% | 6 | | Sep 2026 | Zero turn mowers brands | 20K | 1.2% | 7 | ## How are Hustler’s branded searches counted? Brandwave collects information about searches that people make online using Hustler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hustler mower” - “hustler zero turn” ## Which zero turn mowers brands compete with Hustler? - [John Deere](/demand/global-en/brands/john-deere) - [Kubota](/demand/global-en/brands/kubota) - [Toro](/demand/global-en/brands/toro): Head-to-head: /demand/global-en/compare/hustler-vs-toro - [Bad Boy Mowers](/demand/global-en/brands/bad-boy-mowers): Head-to-head: /demand/global-en/compare/bad-boy-mowers-vs-hustler - [Ariens](/demand/global-en/brands/ariens): Head-to-head: /demand/global-en/compare/ariens-vs-hustler - [Scag](/demand/global-en/brands/scag): Head-to-head: /demand/global-en/compare/hustler-vs-scag - [Bobcat](/demand/global-en/brands/bobcat): Head-to-head: /demand/global-en/compare/bobcat-vs-hustler ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hustler: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hustler This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hustler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.