---
title: "Hurtta: search popularity worldwide"
description: "Hurtta is dog coat maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hurtta"
publisher: "Brandwave"
---

# Hurtta: search popularity worldwide

Hurtta is dog coat maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hurtta
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among dog coats**: 4.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dog coats | 4 | 4.6% | 12.1K |

- [Dog coats](/demand/global-en/categories/dog-coats)

## How has branded search demand for Hurtta changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hurtta worldwide fell from 22.2K to 12.1K.
- Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide decreased from 9.6% to 4.6%.
- Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide peaked at 10% in November 2025 and was lowest at 4% in May 2026.

## How did search popularity change for dog coats worldwide in August 2026?

- In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%.
- In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 30.7% to 34.5%.
- In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%.
- In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 30.7% to 28.2%.
- Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dog coats | 22.2K | 9.6% | 4 |
| Nov 2025 | Dog coats | 33.1K | 10% | 4 |
| Dec 2025 | Dog coats | 22.2K | 6.8% | 4 |
| Jan 2026 | Dog coats | 27.1K | 8.8% | 4 |
| Feb 2026 | Dog coats | 14.8K | 6% | 4 |
| Mar 2026 | Dog coats | 12.1K | 4.4% | 4 |
| Apr 2026 | Dog coats | 9.9K | 4.1% | 4 |
| May 2026 | Dog coats | 9.9K | 4% | 4 |
| Jun 2026 | Dog coats | 9.9K | 4.3% | 4 |
| Jul 2026 | Dog coats | 18.1K | 7.5% | 4 |
| Aug 2026 | Dog coats | 12.1K | 4.6% | 4 |
| Sep 2026 | Dog coats | — | — | — |

## How is Hurtta measured?

Brandwave collects information about searches that people make online using Hurtta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hurtta”

## Which dog coats compete with Hurtta?

- [Barkers](/demand/global-en/brands/barkers): Head-to-head: /demand/global-en/compare/barkers-vs-hurtta
- [KONG](/demand/global-en/brands/kong): Head-to-head: /demand/global-en/compare/hurtta-vs-kong
- [Ruffwear](/demand/global-en/brands/ruffwear): Head-to-head: /demand/global-en/compare/hurtta-vs-ruffwear
- [Kurgo](/demand/global-en/brands/kurgo): Head-to-head: /demand/global-en/compare/hurtta-vs-kurgo
- [WeatherBeeta](/demand/global-en/brands/weatherbeeta): Head-to-head: /demand/global-en/compare/hurtta-vs-weatherbeeta

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hurtta: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hurtta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hurtta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.