--- title: "HURR: search popularity worldwide" description: "HURR is a platform for renting designer clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hurr" publisher: "Brandwave" --- # HURR: search popularity worldwide HURR is a platform for renting designer clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HURR - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among clothing rental services**: 0.33% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Clothing rental services | 7 | 0.33% | 3.2K | - [Clothing rental services](/demand/global-en/categories/clothing-rental-services) ## Top clothing rental services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HURR did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rent the Runway | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nuuly | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | FashionPass | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Armoire | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tulerie | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | By Rotation | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | HURR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about clothing rental services - Asked ChatGPT "Which clothing rental service should I use?": 1. Nuuly, 2. Rent the Runway, 3. FashionPass, 4. Armoire - Asked ChatGPT "What are the best clothing rental services?": 1. Nuuly, 2. Rent the Runway, 3. Armoire, 4. Tulerie - Asked ChatGPT "What's the best place to rent a designer dress for a wedding?": 1. Rent the Runway, 2. By Rotation, 3. Nuuly - Searched Google, AI Overview "clothing rental": 1. Rent the Runway, 2. FashionPass, 3. Armoire, 4. Tulerie - Searched Google, AI Overview "rent clothes": 1. Rent the Runway, 2. FashionPass, 3. Armoire, 4. Tulerie Not named in any answer: HURR. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for HURR changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HURR worldwide held steady at 3.2K. - Across the 12 months ending September 2026, HURR’s share of searches among clothing rental services worldwide held steady, from 0.41% to 0.33%. ## How did search popularity change for clothing rental services worldwide in September 2026? - By Rotation’s share of searches among clothing rental services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in September 2026. - In September 2026, Armoire rose from 7th to 6th among clothing rental services worldwide. - In September 2026, HURR fell from 6th to 7th among clothing rental services worldwide. - Estimated monthly branded searches for Tulerie worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026. - Estimated monthly branded searches for Nuuly worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026. - Estimated monthly branded searches for Rent the Runway worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Clothing rental services | 3.2K | 0.41% | 7 | | Nov 2025 | Clothing rental services | 3.2K | 0.39% | 7 | | Dec 2025 | Clothing rental services | 1.9K | 0.22% | 7 | | Jan 2026 | Clothing rental services | 3.5K | 0.38% | 7 | | Feb 2026 | Clothing rental services | 3.2K | 0.38% | 7 | | Mar 2026 | Clothing rental services | 3.8K | 0.36% | 7 | | Apr 2026 | Clothing rental services | 4K | 0.35% | 7 | | May 2026 | Clothing rental services | 4K | 0.41% | 7 | | Jun 2026 | Clothing rental services | 4K | 0.5% | 6 | | Jul 2026 | Clothing rental services | 4K | 0.48% | 6 | | Aug 2026 | Clothing rental services | 4K | 0.41% | 6 | | Sep 2026 | Clothing rental services | 3.2K | 0.33% | 7 | ## How are HURR’s branded searches counted? Brandwave collects information about searches that people make online using HURR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hurr collective” - “hurr rental” ## Which clothing rental services compete with HURR? - [Nuuly](/demand/global-en/brands/nuuly) - [Rent the Runway](/demand/global-en/brands/rent-the-runway): Head-to-head: /demand/global-en/compare/hurr-vs-rent-the-runway - [Tulerie](/demand/global-en/brands/tulerie): Head-to-head: /demand/global-en/compare/hurr-vs-tulerie - [FashionPass](/demand/global-en/brands/fashionpass): Head-to-head: /demand/global-en/compare/fashionpass-vs-hurr - [By Rotation](/demand/global-en/brands/by-rotation): Head-to-head: /demand/global-en/compare/by-rotation-vs-hurr - [Armoire](/demand/global-en/brands/armoire): Head-to-head: /demand/global-en/compare/armoire-vs-hurr ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HURR: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hurr This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hurr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.