---
title: "Hurley: search popularity and Share of Search worldwide"
description: "Hurley is surf brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hurley"
publisher: "Brandwave"
---

# Hurley: search popularity and Share of Search worldwide

Hurley is surf brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hurley
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among rash vests**: 0.07%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rash vests | 6 | 0.07% | 1K |

- [Rash vests](/demand/global-en/categories/rash-vests)

## How has branded search demand for Hurley changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hurley worldwide rose from 880 to 1K.
- Across the 11 months ending August 2026, Hurley’s estimated Share of Search among rash vests worldwide held steady at 0.07%.

## How did search popularity change for rash vests worldwide in August 2026?

- In August 2026, Rip Curl overtook O'Neill to rank 2nd among rash vests worldwide, at 24.9%.
- In August 2026, Billabong gained estimated Share of Search among rash vests worldwide, from 35.6% to 37.2%.
- In August 2026, Quiksilver gained estimated Share of Search among rash vests worldwide, from 15.9% to 16.6%.
- In August 2026, O'Neill lost estimated Share of Search among rash vests worldwide, from 24% to 20.6%.
- Estimated monthly branded searches for Hurley worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
- Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rash vests | 880 | 0.07% | 6 |
| Nov 2025 | Rash vests | 880 | 0.06% | 6 |
| Dec 2025 | Rash vests | 880 | 0.05% | 6 |
| Jan 2026 | Rash vests | 880 | 0.05% | 6 |
| Feb 2026 | Rash vests | 880 | 0.07% | 6 |
| Mar 2026 | Rash vests | 880 | 0.06% | 6 |
| Apr 2026 | Rash vests | 880 | 0.06% | 6 |
| May 2026 | Rash vests | 1K | 0.07% | 6 |
| Jun 2026 | Rash vests | 1K | 0.07% | 6 |
| Jul 2026 | Rash vests | 1K | 0.06% | 6 |
| Aug 2026 | Rash vests | 1K | 0.07% | 6 |
| Sep 2026 | Rash vests | — | — | — |

## How is Hurley measured?

Brandwave collects information about searches that people make online using Hurley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hurley surf”

## Which rash vests compete with Hurley?

- [Billabong](/demand/global-en/brands/billabong): Head-to-head: /demand/global-en/compare/billabong-vs-hurley
- [Rip Curl](/demand/global-en/brands/rip-curl): Head-to-head: /demand/global-en/compare/hurley-vs-rip-curl
- [O'Neill](/demand/global-en/brands/oneill): Head-to-head: /demand/global-en/compare/hurley-vs-oneill
- [Quiksilver](/demand/global-en/brands/quiksilver): Head-to-head: /demand/global-en/compare/hurley-vs-quiksilver
- [Xcel](/demand/global-en/brands/xcel-wetsuits): Head-to-head: /demand/global-en/compare/hurley-vs-xcel-wetsuits

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hurley: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hurley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hurley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.