---
title: "Humminbird: search popularity and Share of Search worldwide"
description: "Humminbird makes marine electronics sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/humminbird"
publisher: "Brandwave"
---

# Humminbird: search popularity and Share of Search worldwide

Humminbird makes marine electronics sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Humminbird
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fish finders**: 0.41%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fish finders | 3 | 0.41% | 22.2K |

- [Fish finders](/demand/global-en/categories/fish-finders)

## How has branded search demand for Humminbird changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Humminbird worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among fish finders worldwide held steady, from 0.6% to 0.41%.

## How did search popularity change for fish finders worldwide in August 2026?

- Garmin’s estimated Share of Search among fish finders worldwide has gained ground for 3 months in a row, from 97.9% to 98.5% in August 2026.
- Estimated monthly branded searches for Vexilar worldwide rose 75% over 11 measured months, from 40 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fish finders | 22.2K | 0.6% | 3 |
| Nov 2025 | Fish finders | 22.2K | 0.48% | 3 |
| Dec 2025 | Fish finders | 22.2K | 0.5% | 3 |
| Jan 2026 | Fish finders | 22.2K | 0.5% | 3 |
| Feb 2026 | Fish finders | 22.2K | 0.61% | 3 |
| Mar 2026 | Fish finders | 27.1K | 0.61% | 3 |
| Apr 2026 | Fish finders | 27.1K | 0.61% | 3 |
| May 2026 | Fish finders | 27.1K | 0.58% | 3 |
| Jun 2026 | Fish finders | 27.1K | 0.61% | 3 |
| Jul 2026 | Fish finders | 22.2K | 0.5% | 3 |
| Aug 2026 | Fish finders | 22.2K | 0.41% | 3 |
| Sep 2026 | Fish finders | — | — | — |

## How is Humminbird measured?

Brandwave collects information about searches that people make online using Humminbird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “humminbird”

## Which fish finders compete with Humminbird?

- [Garmin](/demand/global-en/brands/garmin): Head-to-head: /demand/global-en/compare/garmin-vs-humminbird
- [Lowrance](/demand/global-en/brands/lowrance): Head-to-head: /demand/global-en/compare/humminbird-vs-lowrance
- [Raymarine](/demand/global-en/brands/raymarine): Head-to-head: /demand/global-en/compare/humminbird-vs-raymarine
- [Deeper](/demand/global-en/brands/deeper-sonar): Head-to-head: /demand/global-en/compare/deeper-sonar-vs-humminbird
- [Vexilar](/demand/global-en/brands/vexilar): Head-to-head: /demand/global-en/compare/humminbird-vs-vexilar

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Humminbird: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/humminbird

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/humminbird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.