---
title: "Humana: search popularity and Share of Search worldwide"
description: "Humana is health insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/humana"
publisher: "Brandwave"
---

# Humana: search popularity and Share of Search worldwide

Humana is health insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Humana
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among health insurance brands**: 0.86%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Health insurance brands | 5 | 0.86% | 22.2K |

- [Health insurance brands](/demand/global-en/categories/health-insurance-brands)

## How has branded search demand for Humana changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Humana worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Humana’s estimated Share of Search among health insurance brands worldwide decreased from 1.5% to 0.86%.

## How did search popularity change for health insurance brands worldwide in August 2026?

- In August 2026, UnitedHealthcare gained estimated Share of Search among health insurance brands worldwide, from 37.7% to 47.1%.
- In August 2026, AXA lost estimated Share of Search among health insurance brands worldwide, from 55.8% to 47.1%.
- In August 2026, Aetna lost estimated Share of Search among health insurance brands worldwide, from 4.1% to 3.5%.
- Estimated monthly branded searches for Cigna worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Humana worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Health insurance brands | 33.1K | 1.5% | 5 |
| Nov 2025 | Health insurance brands | 27.1K | 1.3% | 5 |
| Dec 2025 | Health insurance brands | 27.1K | 1.3% | 5 |
| Jan 2026 | Health insurance brands | 33.1K | 1.3% | 5 |
| Feb 2026 | Health insurance brands | 22.2K | 1.1% | 5 |
| Mar 2026 | Health insurance brands | 27.1K | 1.2% | 5 |
| Apr 2026 | Health insurance brands | 22.2K | 1.2% | 5 |
| May 2026 | Health insurance brands | 22.2K | 1.2% | 5 |
| Jun 2026 | Health insurance brands | 22.2K | 1% | 5 |
| Jul 2026 | Health insurance brands | 22.2K | 1% | 5 |
| Aug 2026 | Health insurance brands | 22.2K | 0.86% | 5 |
| Sep 2026 | Health insurance brands | — | — | — |

## How is Humana measured?

Brandwave collects information about searches that people make online using Humana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “humana insurance”

## Which health insurance brands compete with Humana?

- [AXA](/demand/global-en/brands/axa): Head-to-head: /demand/global-en/compare/axa-vs-humana
- [UnitedHealthcare](/demand/global-en/brands/unitedhealthcare): Head-to-head: /demand/global-en/compare/humana-vs-unitedhealthcare
- [Aetna](/demand/global-en/brands/aetna): Head-to-head: /demand/global-en/compare/aetna-vs-humana
- [Cigna](/demand/global-en/brands/cigna): Head-to-head: /demand/global-en/compare/cigna-vs-humana
- [Bupa](/demand/global-en/brands/bupa): Head-to-head: /demand/global-en/compare/bupa-vs-humana

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Humana: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/humana

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/humana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.