--- title: "HUMAN Security: search popularity worldwide" description: "Bot and fraud protection for advertising and websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/human-security" publisher: "Brandwave" --- # HUMAN Security: search popularity worldwide Bot and fraud protection for advertising and websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HUMAN Security - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among brand safety platforms**: 25.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Brand safety platforms | 2 | 25.8% | 6.6K | | Ad verification platforms | 2 | 26.1% | 6.6K | - [Brand safety platforms](/demand/global-en/categories/brand-safety-platforms) - [Ad verification platforms](/demand/global-en/categories/ad-verification-platforms) ## Top brand safety platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HUMAN Security was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HUMAN Security is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Integral Ad Science | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DoubleVerify | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Zefr | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | HUMAN Security | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Channel Factory | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Pixalate | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about brand safety platforms - Asked ChatGPT "Which brand safety platform should I use?": 1. Integral Ad Science, 2. DoubleVerify, 3. Zefr, 4. HUMAN Security - Asked ChatGPT "What are the best brand safety platforms?": 1. Integral Ad Science, 2. DoubleVerify, 3. Zefr, 4. HUMAN Security, 5. Channel Factory - Asked ChatGPT "What's the best brand safety platform for ad placement checks?": 1. DoubleVerify, 2. Integral Ad Science, 3. Zefr, 4. Pixalate - Searched Google, AI Overview "brand safety platforms": 1. Integral Ad Science, 2. Zefr, 3. Channel Factory - Searched Google, AI Overview "brand safety tool": 1. DoubleVerify, 2. Integral Ad Science Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for HUMAN Security changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HUMAN Security worldwide fell from 8.1K to 6.6K. - Across the 12 months ending September 2026, HUMAN Security’s share of searches among brand safety platforms worldwide increased from 22.2% to 25.8%. - Across the 12 months ending September 2026, HUMAN Security’s share of searches among brand safety platforms worldwide peaked at 25.8% in September 2026 and was lowest at 19.8% in June 2026. - Across the 12 months ending September 2026, HUMAN Security’s share of searches among ad verification platforms worldwide increased from 20.6% to 26.1%. - Across the 12 months ending September 2026, HUMAN Security’s share of searches among ad verification platforms worldwide peaked at 26.1% in September 2026 and was lowest at 19.1% in June 2026. - Across the 12 months ending September 2026, HUMAN Security rose from 3rd to 2nd among ad verification platforms worldwide. ## How did search popularity change for brand safety platforms worldwide in September 2026? - In September 2026, Channel Factory overtook Integral Ad Science to rank 3rd among brand safety platforms worldwide, with 14.1% of the searches. - In September 2026, HUMAN Security gained share of searches among brand safety platforms worldwide, from 20.5% to 25.8%. - In September 2026, Zefr gained share of searches among brand safety platforms worldwide, from 5.9% to 9.4%. - In September 2026, DoubleVerify lost share of searches among brand safety platforms worldwide, from 45.9% to 31.6%. - Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. - Estimated monthly branded searches for Integral Ad Science worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026. ## How did search popularity change for ad verification platforms worldwide in September 2026? - In September 2026, HUMAN Security gained share of searches among ad verification platforms worldwide, from 20% to 26.1%. - In September 2026, Confiant gained share of searches among ad verification platforms worldwide, from 16.3% to 21.4%. - In September 2026, Integral Ad Science gained share of searches among ad verification platforms worldwide, from 13.3% to 14.2%. - In September 2026, DoubleVerify lost share of searches among ad verification platforms worldwide, from 44.8% to 32%. - Estimated monthly branded searches for Moat worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026. - Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brand safety platforms | 8.1K | 22.2% | 2 | | Nov 2025 | Brand safety platforms | 8.1K | 25.3% | 2 | | Dec 2025 | Brand safety platforms | 5.4K | 21.8% | 2 | | Jan 2026 | Brand safety platforms | 6.6K | 21.2% | 2 | | Feb 2026 | Brand safety platforms | 6.6K | 21.6% | 2 | | Mar 2026 | Brand safety platforms | 6.6K | 21.2% | 2 | | Apr 2026 | Brand safety platforms | 6.6K | 21.6% | 2 | | May 2026 | Brand safety platforms | 6.6K | 23.2% | 2 | | Jun 2026 | Brand safety platforms | 5.4K | 19.8% | 2 | | Jul 2026 | Brand safety platforms | 5.4K | 19.8% | 2 | | Aug 2026 | Brand safety platforms | 6.6K | 20.5% | 2 | | Sep 2026 | Brand safety platforms | 6.6K | 25.8% | 2 | | Oct 2025 | Ad verification platforms | 8.1K | 20.6% | 3 | | Nov 2025 | Ad verification platforms | 8.1K | 24.1% | 2 | | Dec 2025 | Ad verification platforms | 5.4K | 20.5% | 3 | | Jan 2026 | Ad verification platforms | 6.6K | 20.5% | 3 | | Feb 2026 | Ad verification platforms | 6.6K | 21.6% | 2 | | Mar 2026 | Ad verification platforms | 6.6K | 21.5% | 2 | | Apr 2026 | Ad verification platforms | 6.6K | 21.6% | 2 | | May 2026 | Ad verification platforms | 6.6K | 22.4% | 2 | | Jun 2026 | Ad verification platforms | 5.4K | 19.1% | 3 | | Jul 2026 | Ad verification platforms | 5.4K | 20% | 2 | | Aug 2026 | Ad verification platforms | 6.6K | 20% | 2 | | Sep 2026 | Ad verification platforms | 6.6K | 26.1% | 2 | ## How are HUMAN Security’s branded searches counted? Brandwave collects information about searches that people make online using HUMAN Security’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “human security bot” - “humansecurity” ## Which brand safety platforms compete with HUMAN Security? - [DoubleVerify](/demand/global-en/brands/doubleverify): Head-to-head: /demand/global-en/compare/doubleverify-vs-human-security - [Channel Factory](/demand/global-en/brands/channel-factory): Head-to-head: /demand/global-en/compare/channel-factory-vs-human-security - [Integral Ad Science](/demand/global-en/brands/ias): Head-to-head: /demand/global-en/compare/human-security-vs-ias - [Zefr](/demand/global-en/brands/zefr): Head-to-head: /demand/global-en/compare/human-security-vs-zefr - [Pixalate](/demand/global-en/brands/pixalate): Head-to-head: /demand/global-en/compare/human-security-vs-pixalate ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HUMAN Security: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/human-security This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/human-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.