--- title: "Hug Rug: search popularity and Share of Search worldwide" description: "Hug Rug is rug brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hug-rug" publisher: "Brandwave" --- # Hug Rug: search popularity and Share of Search worldwide Hug Rug is rug brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hug Rug - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bath mat brands**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bath mat brands | 5 | 2.7% | 12.1K | | Welcome mat brands | 3 | 26.8% | 12.1K | - [Bath mat brands](/demand/global-en/categories/bath-mat-brands) - [Welcome mat brands](/demand/global-en/categories/welcome-mat-brands) ## How has branded search demand for Hug Rug changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hug Rug worldwide fell from 14.8K to 12.1K. - Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among bath mat brands worldwide decreased from 3.5% to 2.7%. - Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among bath mat brands worldwide peaked at 4.2% in November 2025 and was lowest at 1.9% in July 2026. - Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide peaked at 31% in March 2026 and was lowest at 18.9% in July 2026. ## How did search popularity change for bath mat brands worldwide in August 2026? - In August 2026, Grund gained estimated Share of Search among bath mat brands worldwide, from 17.6% to 20.6%. - In August 2026, Hug Rug gained estimated Share of Search among bath mat brands worldwide, from 1.9% to 2.7%. - In August 2026, Country Club lost estimated Share of Search among bath mat brands worldwide, from 71.4% to 68.4%. - In August 2026, JVL lost estimated Share of Search among bath mat brands worldwide, from 5.3% to 4.1%. - Turtle Mat’s estimated Share of Search among bath mat brands worldwide has gained ground for 3 months in a row, from 2.2% to 3% in August 2026. - Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. ## How did search popularity change for welcome mat brands worldwide in August 2026? - In August 2026, Hug Rug gained estimated Share of Search among welcome mat brands worldwide, from 18.9% to 26.8%. - In August 2026, Turtle Mat gained estimated Share of Search among welcome mat brands worldwide, from 25.2% to 29.2%. - In August 2026, JVL lost estimated Share of Search among welcome mat brands worldwide, from 51.8% to 40%. - Estimated monthly branded searches for Dirt Stopper worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026. - Estimated monthly branded searches for Apache Mills worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. - Estimated monthly branded searches for Muddle Mat worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bath mat brands | 14.8K | 3.5% | 5 | | Nov 2025 | Bath mat brands | 18.1K | 4.2% | 4 | | Dec 2025 | Bath mat brands | 14.8K | 3.5% | 5 | | Jan 2026 | Bath mat brands | 14.8K | 3.6% | 5 | | Feb 2026 | Bath mat brands | 14.8K | 3.6% | 5 | | Mar 2026 | Bath mat brands | 14.8K | 3.6% | 4 | | Apr 2026 | Bath mat brands | 12.1K | 2.4% | 5 | | May 2026 | Bath mat brands | 9.9K | 2% | 5 | | Jun 2026 | Bath mat brands | 9.9K | 2.3% | 5 | | Jul 2026 | Bath mat brands | 8.1K | 1.9% | 5 | | Aug 2026 | Bath mat brands | 12.1K | 2.7% | 5 | | Sep 2026 | Bath mat brands | — | — | — | | Oct 2025 | Welcome mat brands | 14.8K | 27.2% | 3 | | Nov 2025 | Welcome mat brands | 18.1K | 29.3% | 2 | | Dec 2025 | Welcome mat brands | 14.8K | 29.3% | 3 | | Jan 2026 | Welcome mat brands | 14.8K | 27.1% | 3 | | Feb 2026 | Welcome mat brands | 14.8K | 29.1% | 3 | | Mar 2026 | Welcome mat brands | 14.8K | 31% | 2 | | Apr 2026 | Welcome mat brands | 12.1K | 24.7% | 3 | | May 2026 | Welcome mat brands | 9.9K | 22.3% | 3 | | Jun 2026 | Welcome mat brands | 9.9K | 22.3% | 3 | | Jul 2026 | Welcome mat brands | 8.1K | 18.9% | 3 | | Aug 2026 | Welcome mat brands | 12.1K | 26.8% | 3 | | Sep 2026 | Welcome mat brands | — | — | — | ## How is Hug Rug measured? Brandwave collects information about searches that people make online using Hug Rug’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hug rug” ## Which bath mat brands compete with Hug Rug? - [Country Club](/demand/global-en/brands/country-club): Head-to-head: /demand/global-en/compare/country-club-vs-hug-rug - [Grund](/demand/global-en/brands/grund): Head-to-head: /demand/global-en/compare/grund-vs-hug-rug - [JVL](/demand/global-en/brands/jvl): Head-to-head: /demand/global-en/compare/hug-rug-vs-jvl - [Turtle Mat](/demand/global-en/brands/turtle-mat): Head-to-head: /demand/global-en/compare/hug-rug-vs-turtle-mat - [Croydex](/demand/global-en/brands/croydex): Head-to-head: /demand/global-en/compare/croydex-vs-hug-rug ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hug Rug: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hug-rug This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hug-rug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.