--- title: "Huda Beauty: search popularity worldwide" description: "Huda Beauty is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/huda-beauty" publisher: "Brandwave" --- # Huda Beauty: search popularity worldwide Huda Beauty is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Huda Beauty - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among makeup and cosmetics brands**: 9.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Makeup and cosmetics brands | 4 | 9.5% | 673K | | Eyeshadow palette brands | 2 | 23.8% | 673K | - [Makeup and cosmetics brands](/demand/global-en/categories/makeup-brands) - [Eyeshadow palette brands](/demand/global-en/categories/eyeshadow-palette-brands) ## How has branded search demand for Huda Beauty changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Huda Beauty worldwide fell from 1M to 673K. - Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among makeup and cosmetics brands worldwide decreased from 10.7% to 9.5%. - Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among makeup and cosmetics brands worldwide peaked at 25.4% in November 2025 and was lowest at 8.3% in March 2026. - Across the 12 months ending September 2026, Huda Beauty fell from 3rd to 4th among makeup and cosmetics brands worldwide. - Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among eyeshadow palette brands worldwide decreased from 29% to 23.8%. - Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 48.1% in November 2025 and was lowest at 21.4% in December 2025. ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - In September 2026, L'Oréal Paris overtook Bobbi Brown to rank 7th among makeup and cosmetics brands worldwide, with 4.2% estimated Share of Search. - In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 11.4% to 9.5%. - In September 2026, Maybelline rose from 4th to 3rd among makeup and cosmetics brands worldwide. - In September 2026, NYX Professional Makeup rose from 17th to 16th among makeup and cosmetics brands worldwide. - In September 2026, Kosas fell from 16th to 17th among makeup and cosmetics brands worldwide. - Estimated monthly branded searches for Essence worldwide rose 182.4% over 12 measured months, from 170 to 480 in September 2026. ## How did search popularity change for eyeshadow palette brands worldwide in September 2026? - In September 2026, Charlotte Tilbury gained estimated Share of Search among eyeshadow palette brands worldwide, from 50.5% to 53.1%. - In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 27.7% to 23.8%. - Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026. - Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. - Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makeup and cosmetics brands | 1M | 10.7% | 3 | | Nov 2025 | Makeup and cosmetics brands | 4.1M | 25.4% | 1 | | Dec 2025 | Makeup and cosmetics brands | 1M | 9% | 3 | | Jan 2026 | Makeup and cosmetics brands | 1.2M | 13.2% | 2 | | Feb 2026 | Makeup and cosmetics brands | 823K | 10.7% | 3 | | Mar 2026 | Makeup and cosmetics brands | 673K | 8.3% | 4 | | Apr 2026 | Makeup and cosmetics brands | 673K | 9.3% | 4 | | May 2026 | Makeup and cosmetics brands | 673K | 8.8% | 4 | | Jun 2026 | Makeup and cosmetics brands | 550K | 8.3% | 4 | | Jul 2026 | Makeup and cosmetics brands | 673K | 9.3% | 4 | | Aug 2026 | Makeup and cosmetics brands | 823K | 11.4% | 3 | | Sep 2026 | Makeup and cosmetics brands | 673K | 9.5% | 4 | | Oct 2025 | Eyeshadow palette brands | 1M | 29% | 2 | | Nov 2025 | Eyeshadow palette brands | 4.1M | 48.1% | 1 | | Dec 2025 | Eyeshadow palette brands | 1M | 21.4% | 2 | | Jan 2026 | Eyeshadow palette brands | 1.2M | 34.6% | 2 | | Feb 2026 | Eyeshadow palette brands | 823K | 30.9% | 2 | | Mar 2026 | Eyeshadow palette brands | 673K | 23.4% | 2 | | Apr 2026 | Eyeshadow palette brands | 673K | 26.5% | 2 | | May 2026 | Eyeshadow palette brands | 673K | 26.1% | 2 | | Jun 2026 | Eyeshadow palette brands | 550K | 23.1% | 2 | | Jul 2026 | Eyeshadow palette brands | 673K | 23.8% | 2 | | Aug 2026 | Eyeshadow palette brands | 823K | 27.7% | 2 | | Sep 2026 | Eyeshadow palette brands | 673K | 23.8% | 2 | ## How is Huda Beauty measured? Brandwave collects information about searches that people make online using Huda Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “huda beauty” ## Which makeup and cosmetics brands compete with Huda Beauty? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-huda-beauty - [Estée Lauder](/demand/global-en/brands/estee-lauder): Head-to-head: /demand/global-en/compare/estee-lauder-vs-huda-beauty - [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/huda-beauty-vs-maybelline - [Rare Beauty](/demand/global-en/brands/rare-beauty): Head-to-head: /demand/global-en/compare/huda-beauty-vs-rare-beauty - [Fenty Beauty](/demand/global-en/brands/fenty-beauty): Head-to-head: /demand/global-en/compare/fenty-beauty-vs-huda-beauty - [L'Oréal Paris](/demand/global-en/brands/loreal-paris) - [Bobbi Brown](/demand/global-en/brands/bobbi-brown) - [Makeup by Mario](/demand/global-en/brands/makeup-by-mario) - [Tarte](/demand/global-en/brands/tarte) - [ColourPop](/demand/global-en/brands/colourpop) - [Revlon](/demand/global-en/brands/revlon) - [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics) - [Kylie Cosmetics](/demand/global-en/brands/kylie-cosmetics) - [Too Faced](/demand/global-en/brands/too-faced) - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup) - [Kosas](/demand/global-en/brands/kosas) - [MAC](/demand/global-en/brands/mac-cosmetics) - [Milk Makeup](/demand/global-en/brands/milk-makeup) - [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics) - [CoverGirl](/demand/global-en/brands/covergirl) - [Rimmel](/demand/global-en/brands/rimmel) - [Revolution Beauty](/demand/global-en/brands/revolution-beauty) - [Essence](/demand/global-en/brands/essence-makeup) - [Morphe](/demand/global-en/brands/morphe) - [NARS](/demand/global-en/brands/nars-cosmetics) - [Hourglass](/demand/global-en/brands/hourglass) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Huda Beauty: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/huda-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/huda-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.