--- title: "HubSpot: search popularity and Share of Search worldwide" description: "A customer platform combining CRM with marketing, sales, service, content, and commerce hubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hubspot" publisher: "Brandwave" --- # HubSpot: search popularity and Share of Search worldwide A customer platform combining CRM with marketing, sales, service, content, and commerce hubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HubSpot - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among CRM platforms**: 29.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | CRM platforms | 2 | 29.3% | 1.5M | - [CRM platforms](/demand/global-en/categories/crm-platforms) ## How has branded search demand for HubSpot changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for HubSpot worldwide fell from 1.7M to 1.5M. - Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide decreased from 31.1% to 29.3%. - Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide peaked at 31.9% in April 2026 and was lowest at 27.4% in February 2026. ## How did search popularity change for CRM platforms worldwide in August 2026? - In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%. - In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%. - Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026. - Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026. - Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026. - Estimated monthly branded searches for monday CRM worldwide fell 45.1% over 11 measured months, from 43.5K to 23.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CRM platforms | 1.7M | 31.1% | 2 | | Nov 2025 | CRM platforms | 1.4M | 30.2% | 2 | | Dec 2025 | CRM platforms | 1.2M | 27.5% | 2 | | Jan 2026 | CRM platforms | 1.7M | 31.6% | 2 | | Feb 2026 | CRM platforms | 1.4M | 27.4% | 2 | | Mar 2026 | CRM platforms | 1.8M | 31.3% | 2 | | Apr 2026 | CRM platforms | 1.7M | 31.9% | 2 | | May 2026 | CRM platforms | 1.5M | 28.6% | 2 | | Jun 2026 | CRM platforms | 1.8M | 31.2% | 2 | | Jul 2026 | CRM platforms | 1.5M | 27.8% | 2 | | Aug 2026 | CRM platforms | 1.5M | 29.3% | 2 | | Sep 2026 | CRM platforms | — | — | — | ## How is HubSpot measured? Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cost of hubspot crm” - “crm hub spot” - “crm hubspot” - “crm software hubspot” - “crm system hubspot” - “crm systems hubspot” - “free crm hubspot” - “free hubspot crm” - “hub spot free” - “hub spot free crm” - “hubspot” - “hubspot account” - “hubspot app” - “hubspot breeze” - “hubspot cms” - “hubspot com” - “hubspot commerce hub” - “hubspot content hub” - “hubspot crm” - “hubspot crm and sales” - “hubspot crm app” - “hubspot crm cost” - “hubspot crm costs” - “hubspot crm for real estate” - “hubspot crm for sales” - “hubspot crm for small business” - “hubspot crm for startups” - “hubspot crm free” - “hubspot crm free plan” - “hubspot crm free tier” - “hubspot crm free trial” - “hubspot crm free version” - “hubspot crm marketing” - “hubspot crm platform” - “hubspot crm price” - “hubspot crm pricing” - “hubspot crm real estate” - “hubspot crm software” - “hubspot crm system” - “hubspot crm tool” - “hubspot customer relationship management” - “hubspot email marketing” - “hubspot for free” - “hubspot for real estate” - “hubspot for small business” - “hubspot forms” - “hubspot free” - “hubspot free account” - “hubspot free crm” - “hubspot free version” - “hubspot landing pages” - “hubspot lead management” - “hubspot marketing” - “hubspot marketing automation” - “hubspot marketing crm” - “hubspot marketing hub” - “hubspot operations hub” - “hubspot pricing” - “hubspot pricing crm” - “hubspot real estate crm” - “hubspot sales” - “hubspot sales crm” - “hubspot sales hub” - “hubspot sales hub pricing” - “hubspot sales hub professional” - “hubspot sales pricing” - “hubspot sales software” - “hubspot service hub” - “hubspot smart crm” - “hubspot starter crm” - “hubspot.com” - “hubspotfree” - “sales crm hubspot” ## Which CRM platforms compete with HubSpot? - [Salesforce](/demand/global-en/brands/salesforce): Head-to-head: /demand/global-en/compare/hubspot-vs-salesforce - [Zoho CRM](/demand/global-en/brands/zoho-crm): Head-to-head: /demand/global-en/compare/hubspot-vs-zoho-crm - [Pipedrive](/demand/global-en/brands/pipedrive): Head-to-head: /demand/global-en/compare/hubspot-vs-pipedrive - [Attio](/demand/global-en/brands/attio): Head-to-head: /demand/global-en/compare/attio-vs-hubspot - [Microsoft Dynamics 365](/demand/global-en/brands/dynamics-365): Head-to-head: /demand/global-en/compare/dynamics-365-vs-hubspot - [monday CRM](/demand/global-en/brands/monday-crm) - [Close](/demand/global-en/brands/close-crm) - [Freshsales](/demand/global-en/brands/freshsales) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HubSpot: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hubspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.