--- title: "Hubbard's: search popularity and Share of Search worldwide" description: "Hubbard's makes breakfast cereal sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hubbards" publisher: "Brandwave" --- # Hubbard's: search popularity and Share of Search worldwide Hubbard's makes breakfast cereal sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hubbard's - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cereal brands**: 7.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cereal brands | 4 | 7.7% | 60.5K | | Muesli brands | 2 | 11.9% | 60.5K | - [Cereal brands](/demand/global-en/categories/cereal-brands) - [Muesli brands](/demand/global-en/categories/muesli-brands) ## How has branded search demand for Hubbard's changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hubbard's worldwide held steady at 60.5K. - Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among cereal brands worldwide peaked at 9% in July 2026 and was lowest at 3.1% in January 2026. - Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among muesli brands worldwide decreased from 17.8% to 11.9%. - Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among muesli brands worldwide peaked at 17.8% in October 2025 and was lowest at 10.7% in January 2026. ## How did search popularity change for cereal brands worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%. - In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%. - In August 2026, Weet-Bix lost estimated Share of Search among cereal brands worldwide, from 13.5% to 11.5%. - In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 9% to 7.7%. - Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## How did search popularity change for muesli brands worldwide in August 2026? - In August 2026, Alpen gained estimated Share of Search among muesli brands worldwide, from 64.4% to 72.5%. - In August 2026, Hubbard's lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%. - In August 2026, Nature Valley lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%. - Brookfarm’s estimated Share of Search among muesli brands worldwide has lost ground for 3 months in a row, from 6.2% to 3.6% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cereal brands | 60.5K | 7.8% | 4 | | Nov 2025 | Cereal brands | 49.5K | 6.4% | 4 | | Dec 2025 | Cereal brands | 40.5K | 5.4% | 4 | | Jan 2026 | Cereal brands | 40.5K | 3.1% | 4 | | Feb 2026 | Cereal brands | 40.5K | 4.9% | 4 | | Mar 2026 | Cereal brands | 49.5K | 6.4% | 4 | | Apr 2026 | Cereal brands | 49.5K | 6.9% | 4 | | May 2026 | Cereal brands | 49.5K | 6.9% | 4 | | Jun 2026 | Cereal brands | 49.5K | 7.5% | 4 | | Jul 2026 | Cereal brands | 60.5K | 9% | 4 | | Aug 2026 | Cereal brands | 60.5K | 7.7% | 4 | | Sep 2026 | Cereal brands | — | — | — | | Oct 2025 | Muesli brands | 60.5K | 17.8% | 2 | | Nov 2025 | Muesli brands | 49.5K | 16.6% | 3 | | Dec 2025 | Muesli brands | 40.5K | 12.8% | 3 | | Jan 2026 | Muesli brands | 40.5K | 10.7% | 3 | | Feb 2026 | Muesli brands | 40.5K | 11.2% | 3 | | Mar 2026 | Muesli brands | 49.5K | 12.9% | 3 | | Apr 2026 | Muesli brands | 49.5K | 16.9% | 3 | | May 2026 | Muesli brands | 49.5K | 16.9% | 3 | | Jun 2026 | Muesli brands | 49.5K | 17.1% | 3 | | Jul 2026 | Muesli brands | 60.5K | 15.8% | 2 | | Aug 2026 | Muesli brands | 60.5K | 11.9% | 2 | | Sep 2026 | Muesli brands | — | — | — | ## How is Hubbard's measured? Brandwave collects information about searches that people make online using Hubbard's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hubbards” ## Which cereal brands compete with Hubbard's? - [Kellogg's](/demand/global-en/brands/kelloggs): Head-to-head: /demand/global-en/compare/hubbards-vs-kelloggs - [Weetabix](/demand/global-en/brands/weetabix): Head-to-head: /demand/global-en/compare/hubbards-vs-weetabix - [Weet-Bix](/demand/global-en/brands/weet-bix): Head-to-head: /demand/global-en/compare/hubbards-vs-weet-bix - [Nutri-Grain](/demand/global-en/brands/nutri-grain): Head-to-head: /demand/global-en/compare/hubbards-vs-nutri-grain ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hubbard's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hubbards This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hubbards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.