--- title: "H&R Block: search popularity and Share of Search worldwide" description: "H&R Block is a tax preparation service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hr-block" publisher: "Brandwave" --- # H&R Block: search popularity and Share of Search worldwide H&R Block is a tax preparation service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: H&R Block - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tax filing software**: 43.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tax filing software | 1 | 43.8% | 673K | | Tax preparation software | 1 | 43.8% | 673K | | Tax preparation services | 1 | 47.6% | 673K | - [Tax filing software](/demand/global-en/categories/tax-filing-software) - [Tax preparation software](/demand/global-en/categories/tax-preparation-software) - [Tax preparation services](/demand/global-en/categories/tax-preparation-services) ## How has branded search demand for H&R Block changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for H&R Block worldwide fell from 823K to 673K. - Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax filing software worldwide increased from 37.9% to 43.8%. - Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax filing software worldwide peaked at 52.5% in November 2025 and was lowest at 23.5% in January 2026. - Across the 11 months ending August 2026, H&R Block rose from 2nd to 1st among tax filing software worldwide. - Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax preparation software worldwide increased from 37.9% to 43.8%. - Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax preparation software worldwide peaked at 52.5% in November 2025 and was lowest at 23.5% in January 2026. - Across the 11 months ending August 2026, H&R Block rose from 2nd to 1st among tax preparation software worldwide. - Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax preparation services worldwide increased from 40% to 47.6%. - Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax preparation services worldwide peaked at 52% in November 2025 and was lowest at 26.8% in January 2026. - Across the 11 months ending August 2026, H&R Block rose from 2nd to 1st among tax preparation services worldwide. ## How did search popularity change for tax filing software worldwide in August 2026? - H&R Block’s estimated Share of Search among tax filing software worldwide has gained ground for 3 months in a row, from 34.4% to 43.8% in August 2026. - TaxSlayer’s estimated Share of Search among tax filing software worldwide has lost ground for 3 months in a row, from 2.5% to 1.8% in August 2026. - Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026. - Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. ## How did search popularity change for tax preparation software worldwide in August 2026? - H&R Block’s estimated Share of Search among tax preparation software worldwide has gained ground for 3 months in a row, from 34.4% to 43.8% in August 2026. - TaxSlayer’s estimated Share of Search among tax preparation software worldwide has lost ground for 3 months in a row, from 2.5% to 1.8% in August 2026. - Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026. - Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. ## How did search popularity change for tax preparation services worldwide in August 2026? - H&R Block’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 38.8% to 47.6% in August 2026. - Liberty Tax’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 4.7% to 5.8% in August 2026. - TaxSlayer’s estimated Share of Search among tax preparation services worldwide has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026. - Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026. - Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. - Estimated monthly branded searches for Jackson Hewitt worldwide fell 32.8% over 11 measured months, from 61.8K to 41.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tax filing software | 823K | 37.9% | 2 | | Nov 2025 | Tax filing software | 1M | 52.5% | 1 | | Dec 2025 | Tax filing software | 823K | 41.7% | 1 | | Jan 2026 | Tax filing software | 3.4M | 23.5% | 2 | | Feb 2026 | Tax filing software | 5M | 24.8% | 3 | | Mar 2026 | Tax filing software | 4.1M | 26.2% | 2 | | Apr 2026 | Tax filing software | 4.1M | 24.6% | 3 | | May 2026 | Tax filing software | 823K | 34.4% | 2 | | Jun 2026 | Tax filing software | 673K | 38.7% | 1 | | Jul 2026 | Tax filing software | 673K | 43.6% | 1 | | Aug 2026 | Tax filing software | 673K | 43.8% | 1 | | Sep 2026 | Tax filing software | — | — | — | | Oct 2025 | Tax preparation software | 823K | 37.9% | 2 | | Nov 2025 | Tax preparation software | 1M | 52.5% | 1 | | Dec 2025 | Tax preparation software | 823K | 41.7% | 1 | | Jan 2026 | Tax preparation software | 3.4M | 23.5% | 2 | | Feb 2026 | Tax preparation software | 5M | 24.8% | 3 | | Mar 2026 | Tax preparation software | 4.1M | 26.2% | 2 | | Apr 2026 | Tax preparation software | 4.1M | 24.6% | 3 | | May 2026 | Tax preparation software | 823K | 34.4% | 2 | | Jun 2026 | Tax preparation software | 673K | 38.7% | 1 | | Jul 2026 | Tax preparation software | 673K | 43.6% | 1 | | Aug 2026 | Tax preparation software | 673K | 43.8% | 1 | | Sep 2026 | Tax preparation software | — | — | — | | Oct 2025 | Tax preparation services | 823K | 40% | 2 | | Nov 2025 | Tax preparation services | 1M | 52% | 1 | | Dec 2025 | Tax preparation services | 823K | 35.2% | 1 | | Jan 2026 | Tax preparation services | 3.4M | 26.8% | 2 | | Feb 2026 | Tax preparation services | 5M | 30.7% | 2 | | Mar 2026 | Tax preparation services | 4.1M | 31.4% | 2 | | Apr 2026 | Tax preparation services | 4.1M | 31% | 2 | | May 2026 | Tax preparation services | 823K | 38.8% | 2 | | Jun 2026 | Tax preparation services | 673K | 42.9% | 1 | | Jul 2026 | Tax preparation services | 673K | 47.4% | 1 | | Aug 2026 | Tax preparation services | 673K | 47.6% | 1 | | Sep 2026 | Tax preparation services | — | — | — | ## How is H&R Block measured? Brandwave collects information about searches that people make online using H&R Block’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “h&r block” ## Which tax filing software compete with H&R Block? - [TurboTax](/demand/global-en/brands/turbotax): Head-to-head: /demand/global-en/compare/hr-block-vs-turbotax - [FreeTaxUSA](/demand/global-en/brands/freetaxusa): Head-to-head: /demand/global-en/compare/freetaxusa-vs-hr-block - [TaxAct](/demand/global-en/brands/taxact): Head-to-head: /demand/global-en/compare/hr-block-vs-taxact - [TaxSlayer](/demand/global-en/brands/taxslayer): Head-to-head: /demand/global-en/compare/hr-block-vs-taxslayer ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "H&R Block: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hr-block This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hr-block. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.