---
title: "HP: search popularity and Share of Search worldwide"
description: "HP offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hp"
publisher: "Brandwave"
---

# HP: search popularity and Share of Search worldwide

HP offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HP
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among home printer brands**: 15.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home printer brands | 3 | 15.3% | 316K |

- [Home printer brands](/demand/global-en/categories/home-printer-brands)

## How has branded search demand for HP changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for HP worldwide fell from 396K to 316K.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among home printer brands worldwide decreased from 19.1% to 15.3%.
- Across the 11 months ending August 2026, HP fell from 2nd to 3rd among home printer brands worldwide.

## How did search popularity change for home printer brands worldwide in August 2026?

- HP’s estimated Share of Search among home printer brands worldwide has lost ground for 3 months in a row, from 16.6% to 15.3% in August 2026.
- Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
- Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
- Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home printer brands | 396K | 19.1% | 2 |
| Nov 2025 | Home printer brands | 379K | 18.4% | 2 |
| Dec 2025 | Home printer brands | 386K | 19.1% | 2 |
| Jan 2026 | Home printer brands | 391K | 16.7% | 2 |
| Feb 2026 | Home printer brands | 374K | 19% | 2 |
| Mar 2026 | Home printer brands | 374K | 18.8% | 2 |
| Apr 2026 | Home printer brands | 371K | 19% | 2 |
| May 2026 | Home printer brands | 312K | 16.6% | 2 |
| Jun 2026 | Home printer brands | 313K | 16.2% | 2 |
| Jul 2026 | Home printer brands | 313K | 15.5% | 3 |
| Aug 2026 | Home printer brands | 316K | 15.3% | 3 |
| Sep 2026 | Home printer brands | — | — | — |

## How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hp com”
- “hp envy printer”
- “hp printer”
- “printer hp”

## Which home printer brands compete with HP?

- [Epson](/demand/global-en/brands/epson): Head-to-head: /demand/global-en/compare/epson-vs-hp
- [Canon](/demand/global-en/brands/canon): Head-to-head: /demand/global-en/compare/canon-vs-hp
- [Brother](/demand/global-en/brands/brother): Head-to-head: /demand/global-en/compare/brother-vs-hp
- [Lexmark](/demand/global-en/brands/lexmark): Head-to-head: /demand/global-en/compare/hp-vs-lexmark

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HP: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.