---
title: "Houzz: search popularity worldwide"
description: "Houzz is a home design and renovation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/houzz"
publisher: "Brandwave"
---

# Houzz: search popularity worldwide

Houzz is a home design and renovation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Houzz
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among home services marketplaces**: 28.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home services marketplaces | 2 | 28.2% | 135K |
| Interior design business software | 1 | 68.7% | 14.8K |

- [Home services marketplaces](/demand/global-en/categories/home-services-marketplaces)
- [Interior design business software](/demand/global-en/categories/interior-design-business-software)

## Top home services marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Houzz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Houzz is the fourth most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Thumbtack | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Angi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| TaskRabbit | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Houzz | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Handy | 5th | 1 of 3 | 2 of 2 | 3 of 5 |

## Every AI answer about home services marketplaces

- Asked ChatGPT "Which home services marketplace should I use?": 1. Angi, 2. Thumbtack, 3. TaskRabbit
- Asked ChatGPT "What are the best home services marketplaces?": 1. Thumbtack, 2. Angi, 3. TaskRabbit, 4. Houzz, 5. Handy
- Asked ChatGPT "What's the best home services marketplace for a home renovation?": 1. Houzz, 2. Thumbtack, 3. Angi
- Searched Google, AI Overview "home services marketplace": 1. Angi, 2. TaskRabbit, 3. Thumbtack, 4. Handy
- Searched Google, AI Overview "hire a handyman": 1. TaskRabbit, 2. Thumbtack, 3. Handy

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Houzz changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Houzz worldwide fell from 219K to 150K.
- Across the 12 months ending September 2026, Houzz’s share of searches among home services marketplaces worldwide decreased from 37% to 28.2%.
- Across the 12 months ending September 2026, Houzz’s share of searches among home services marketplaces worldwide peaked at 39.9% in March 2026 and was lowest at 28.1% in June 2026.
- Across the 12 months ending September 2026, Houzz’s share of searches among interior design business software worldwide decreased from 72.1% to 68.7%.
- Across the 12 months ending September 2026, Houzz’s share of searches among interior design business software worldwide peaked at 75.5% in May 2026 and was lowest at 68.2% in August 2026.

## How did search popularity change for home services marketplaces worldwide in September 2026?

- In September 2026, Angi gained share of searches among home services marketplaces worldwide, from 16% to 18.9%.
- In September 2026, TaskRabbit lost share of searches among home services marketplaces worldwide, from 53.3% to 51.5%.
- In September 2026, Houzz lost share of searches among home services marketplaces worldwide, from 29.2% to 28.2%.
- Estimated monthly branded searches for Handy worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
- Estimated monthly branded searches for Thumbtack worldwide fell 95.2% over 12 measured months, from 420 to 20 in September 2026.

## How did search popularity change for interior design business software worldwide in September 2026?

- In September 2026, Houzz gained share of searches among interior design business software worldwide, from 68.2% to 68.7%.
- In September 2026, Studio Designer lost share of searches among interior design business software worldwide, from 2.2% to 1.5%.
- In September 2026, DesignFiles rose from 5th to 4th among interior design business software worldwide.
- Estimated monthly branded searches for Programa worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home services marketplaces | 201K | 37% | 2 |
| Nov 2025 | Home services marketplaces | 201K | 38.2% | 2 |
| Dec 2025 | Home services marketplaces | 165K | 33.6% | 2 |
| Jan 2026 | Home services marketplaces | 201K | 36.9% | 2 |
| Feb 2026 | Home services marketplaces | 201K | 38.8% | 1 |
| Mar 2026 | Home services marketplaces | 301K | 39.9% | 1 |
| Apr 2026 | Home services marketplaces | 246K | 38.8% | 1 |
| May 2026 | Home services marketplaces | 165K | 31.2% | 2 |
| Jun 2026 | Home services marketplaces | 135K | 28.1% | 2 |
| Jul 2026 | Home services marketplaces | 135K | 28.2% | 2 |
| Aug 2026 | Home services marketplaces | 135K | 29.2% | 2 |
| Sep 2026 | Home services marketplaces | 135K | 28.2% | 2 |
| Oct 2025 | Interior design business software | 18.1K | 72.1% | 1 |
| Nov 2025 | Interior design business software | 18.1K | 73% | 1 |
| Dec 2025 | Interior design business software | 14.8K | 72.8% | 1 |
| Jan 2026 | Interior design business software | 18.1K | 72.7% | 1 |
| Feb 2026 | Interior design business software | 18.1K | 73.1% | 1 |
| Mar 2026 | Interior design business software | 18.1K | 72.6% | 1 |
| Apr 2026 | Interior design business software | 18.1K | 72.6% | 1 |
| May 2026 | Interior design business software | 18.1K | 75.5% | 1 |
| Jun 2026 | Interior design business software | 14.8K | 68.4% | 1 |
| Jul 2026 | Interior design business software | 14.8K | 72.3% | 1 |
| Aug 2026 | Interior design business software | 14.8K | 68.2% | 1 |
| Sep 2026 | Interior design business software | 14.8K | 68.7% | 1 |

## How are Houzz’s branded searches counted?

Brandwave collects information about searches that people make online using Houzz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “houzz”
- “houzz pro”

## Which home services marketplaces compete with Houzz?

- [TaskRabbit](/demand/global-en/brands/taskrabbit): Head-to-head: /demand/global-en/compare/houzz-vs-taskrabbit
- [Angi](/demand/global-en/brands/angi): Head-to-head: /demand/global-en/compare/angi-vs-houzz
- [Handy](/demand/global-en/brands/handy): Head-to-head: /demand/global-en/compare/handy-vs-houzz
- [Thumbtack](/demand/global-en/brands/thumbtack): Head-to-head: /demand/global-en/compare/houzz-vs-thumbtack

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Houzz: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/houzz

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/houzz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
