--- title: "Hourglass: search popularity worldwide" description: "Hourglass is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hourglass" publisher: "Brandwave" --- # Hourglass: search popularity worldwide Hourglass is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hourglass - **Market**: Global ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Makeup and cosmetics brands | — | — | — | | Face palette brands | — | — | — | | Concealer brush brands | — | — | — | - [Makeup and cosmetics brands](/demand/global-en/categories/makeup-brands) - [Face palette brands](/demand/global-en/categories/face-palette-brands) - [Concealer brush brands](/demand/global-en/categories/concealer-brush-brands) ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - In September 2026, L'Oréal Paris overtook Bobbi Brown to rank 7th among makeup and cosmetics brands worldwide, with 4.2% estimated Share of Search. - In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 11.4% to 9.5%. - In September 2026, Maybelline rose from 4th to 3rd among makeup and cosmetics brands worldwide. - In September 2026, NYX Professional Makeup rose from 17th to 16th among makeup and cosmetics brands worldwide. - In September 2026, Kosas fell from 16th to 17th among makeup and cosmetics brands worldwide. - Estimated monthly branded searches for Essence worldwide rose 182.4% over 12 measured months, from 170 to 480 in September 2026. ## How did search popularity change for face palette brands worldwide in September 2026? - In September 2026, Charlotte Tilbury gained estimated Share of Search among face palette brands worldwide, from 73.2% to 76.9%. - In September 2026, Dior lost estimated Share of Search among face palette brands worldwide, from 26.8% to 23.1%. ## How did search popularity change for concealer brush brands worldwide in September 2026? - Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makeup and cosmetics brands | — | — | — | | Nov 2025 | Makeup and cosmetics brands | — | — | — | | Dec 2025 | Makeup and cosmetics brands | — | — | — | | Jan 2026 | Makeup and cosmetics brands | — | — | — | | Feb 2026 | Makeup and cosmetics brands | — | — | — | | Mar 2026 | Makeup and cosmetics brands | — | — | — | | Apr 2026 | Makeup and cosmetics brands | — | — | — | | May 2026 | Makeup and cosmetics brands | — | — | — | | Jun 2026 | Makeup and cosmetics brands | — | — | — | | Jul 2026 | Makeup and cosmetics brands | — | — | — | | Aug 2026 | Makeup and cosmetics brands | — | — | — | | Sep 2026 | Makeup and cosmetics brands | — | — | — | | Oct 2025 | Face palette brands | — | — | — | | Nov 2025 | Face palette brands | — | — | — | | Dec 2025 | Face palette brands | — | — | — | | Jan 2026 | Face palette brands | — | — | — | | Feb 2026 | Face palette brands | — | — | — | | Mar 2026 | Face palette brands | — | — | — | | Apr 2026 | Face palette brands | — | — | — | | May 2026 | Face palette brands | — | — | — | | Jun 2026 | Face palette brands | — | — | — | | Jul 2026 | Face palette brands | — | — | — | | Aug 2026 | Face palette brands | — | — | — | | Sep 2026 | Face palette brands | — | — | — | | Oct 2025 | Concealer brush brands | — | — | — | | Nov 2025 | Concealer brush brands | — | — | — | | Dec 2025 | Concealer brush brands | — | — | — | | Jan 2026 | Concealer brush brands | — | — | — | | Feb 2026 | Concealer brush brands | — | — | — | | Mar 2026 | Concealer brush brands | — | — | — | | Apr 2026 | Concealer brush brands | — | — | — | | May 2026 | Concealer brush brands | — | — | — | | Jun 2026 | Concealer brush brands | — | — | — | | Jul 2026 | Concealer brush brands | — | — | — | | Aug 2026 | Concealer brush brands | — | — | — | | Sep 2026 | Concealer brush brands | — | — | — | ## How is Hourglass measured? Brandwave collects information about searches that people make online using Hourglass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hourglass brush” - “hourglass concealer” - “hourglass cosmetic” - “hourglass palette” ## Which makeup and cosmetics brands compete with Hourglass? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury) - [Estée Lauder](/demand/global-en/brands/estee-lauder) - [Maybelline](/demand/global-en/brands/maybelline) - [Huda Beauty](/demand/global-en/brands/huda-beauty) - [Rare Beauty](/demand/global-en/brands/rare-beauty) - [Fenty Beauty](/demand/global-en/brands/fenty-beauty) - [L'Oréal Paris](/demand/global-en/brands/loreal-paris) - [Bobbi Brown](/demand/global-en/brands/bobbi-brown) - [Makeup by Mario](/demand/global-en/brands/makeup-by-mario) - [Tarte](/demand/global-en/brands/tarte) - [ColourPop](/demand/global-en/brands/colourpop) - [Revlon](/demand/global-en/brands/revlon) - [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics) - [Kylie Cosmetics](/demand/global-en/brands/kylie-cosmetics) - [Too Faced](/demand/global-en/brands/too-faced) - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup) - [Kosas](/demand/global-en/brands/kosas) - [MAC](/demand/global-en/brands/mac-cosmetics) - [Milk Makeup](/demand/global-en/brands/milk-makeup) - [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics) - [CoverGirl](/demand/global-en/brands/covergirl) - [Rimmel](/demand/global-en/brands/rimmel) - [Revolution Beauty](/demand/global-en/brands/revolution-beauty) - [Essence](/demand/global-en/brands/essence-makeup) - [Morphe](/demand/global-en/brands/morphe) - [NARS](/demand/global-en/brands/nars-cosmetics) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hourglass: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hourglass This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hourglass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.