--- title: "Hougen: search popularity worldwide" description: "Hougen makes magnetic drills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hougen" publisher: "Brandwave" --- # Hougen: search popularity worldwide Hougen makes magnetic drills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hougen - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among magnetic drill press brands**: 0.06% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Magnetic drill press brands | 4 | 0.06% | 1.6K | | Mag drill brands | 7 | 0.09% | 1.6K | - [Magnetic drill press brands](/demand/global-en/categories/magnetic-drill-press-brands) - [Mag drill brands](/demand/global-en/categories/mag-drill-brands) ## Top magnetic drill press brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hougen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hougen is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hougen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | FEIN | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Evolution | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about magnetic drill press brands - Asked ChatGPT "Which magnetic drill press brand should I buy?": 1. Hougen, 2. Milwaukee, 3. FEIN, 4. Evolution - Asked ChatGPT "What are the best magnetic drill press brands?": 1. Hougen, 2. FEIN, 3. Milwaukee, 4. Evolution, 5. DeWalt - Asked ChatGPT "What's the best magnetic drill press brand for heavy metal drilling?": 1. Hougen, 2. FEIN, 3. Milwaukee - Searched Google, AI Overview "best magnetic drill press": 1. DeWalt, 2. Hougen - Searched Google, AI Overview "portable magnetic drill press": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Hougen changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hougen worldwide fell from 1.9K to 1.6K. - Across the 12 months ending September 2026, Hougen’s share of searches among magnetic drill press brands worldwide held steady, from 0.07% to 0.06%. - Across the 12 months ending September 2026, Hougen’s share of searches among mag drill brands worldwide held steady at 0.09%. ## How did search popularity change for magnetic drill press brands worldwide in September 2026? - Estimated monthly branded searches for Evolution worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026. - Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. - Estimated monthly branded searches for Hougen worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## How did search popularity change for mag drill brands worldwide in September 2026? - In September 2026, Evolution rose from 5th to 4th among mag drill brands worldwide. - In September 2026, Metabo fell from 4th to 5th among mag drill brands worldwide. - Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. - Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026. - Estimated monthly branded searches for Euroboor worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. - Estimated monthly branded searches for Hougen worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Magnetic drill press brands | 1.9K | 0.07% | 4 | | Nov 2025 | Magnetic drill press brands | 1.6K | 0.05% | 4 | | Dec 2025 | Magnetic drill press brands | 1.6K | 0.05% | 4 | | Jan 2026 | Magnetic drill press brands | 1.6K | 0.06% | 4 | | Feb 2026 | Magnetic drill press brands | 1.6K | 0.06% | 4 | | Mar 2026 | Magnetic drill press brands | 1.6K | 0.06% | 4 | | Apr 2026 | Magnetic drill press brands | 1.6K | 0.06% | 4 | | May 2026 | Magnetic drill press brands | 1.6K | 0.06% | 4 | | Jun 2026 | Magnetic drill press brands | 1.6K | 0.06% | 4 | | Jul 2026 | Magnetic drill press brands | 1.3K | 0.05% | 4 | | Aug 2026 | Magnetic drill press brands | 1.6K | 0.06% | 4 | | Sep 2026 | Magnetic drill press brands | 1.6K | 0.06% | 4 | | Oct 2025 | Mag drill brands | 1.9K | 0.09% | 7 | | Nov 2025 | Mag drill brands | 1.6K | 0.07% | 7 | | Dec 2025 | Mag drill brands | 1.6K | 0.08% | 7 | | Jan 2026 | Mag drill brands | 1.6K | 0.09% | 7 | | Feb 2026 | Mag drill brands | 1.6K | 0.1% | 7 | | Mar 2026 | Mag drill brands | 1.6K | 0.08% | 7 | | Apr 2026 | Mag drill brands | 1.6K | 0.09% | 7 | | May 2026 | Mag drill brands | 1.6K | 0.09% | 7 | | Jun 2026 | Mag drill brands | 1.6K | 0.09% | 7 | | Jul 2026 | Mag drill brands | 1.3K | 0.09% | 7 | | Aug 2026 | Mag drill brands | 1.6K | 0.09% | 7 | | Sep 2026 | Mag drill brands | 1.6K | 0.09% | 7 | ## How are Hougen’s branded searches counted? Brandwave collects information about searches that people make online using Hougen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hougen” ## Which magnetic drill press brands compete with Hougen? - [Milwaukee](/demand/global-en/brands/milwaukee): Head-to-head: /demand/global-en/compare/hougen-vs-milwaukee - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-hougen - [Evolution](/demand/global-en/brands/evolution): Head-to-head: /demand/global-en/compare/evolution-vs-hougen - [FEIN](/demand/global-en/brands/fein): Head-to-head: /demand/global-en/compare/fein-vs-hougen ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hougen: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hougen This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hougen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.