--- title: "HOTO: search popularity worldwide" description: "HOTO is a power scrubber brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hoto" publisher: "Brandwave" --- # HOTO: search popularity worldwide HOTO is a power scrubber brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HOTO - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among power scrubber brands**: 3.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Power scrubber brands | 5 | 3.7% | 60.5K | - [Power scrubber brands](/demand/global-en/categories/power-scrubber-brands) ## Top power scrubber brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HOTO was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HOTO is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ryobi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOTO | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Rubbermaid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Dremel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clorox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power scrubber brands - Asked ChatGPT "Which power scrubber brand should I buy?": 1. HOTO, 2. Ryobi, 3. Rubbermaid - Asked ChatGPT "What are the best power scrubber brands?": 1. Ryobi, 2. HOTO, 3. Dremel, 4. Rubbermaid - Asked ChatGPT "What's the best power scrubber brand for cleaning bathrooms?": 1. Ryobi, 2. Rubbermaid, 3. Dremel - Searched Google, AI Overview "best power scrubber": 1. HOTO, 2. Rubbermaid, 3. Ryobi - Searched Google, AI Overview "cordless scrubber": 1. Ryobi, 2. HOTO Not named in any answer: Black+Decker and Clorox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for HOTO changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HOTO worldwide rose from 40.5K to 60.5K. - Across the 12 months ending September 2026, HOTO’s share of searches among power scrubber brands worldwide increased from 2.5% to 3.7%. - Across the 12 months ending September 2026, HOTO’s share of searches among power scrubber brands worldwide peaked at 3.7% in September 2026 and was lowest at 2.2% in May 2026. - Across the 12 months ending September 2026, HOTO rose from 6th to 5th among power scrubber brands worldwide. ## How did search popularity change for power scrubber brands worldwide in September 2026? - In September 2026, HOTO overtook Rubbermaid to rank 5th among power scrubber brands worldwide, with 3.7% of the searches. - In September 2026, Clorox gained share of searches among power scrubber brands worldwide, from 9.9% to 12.2%. - In September 2026, Ryobi lost share of searches among power scrubber brands worldwide, from 43.1% to 40.2%. - In September 2026, Rubbermaid lost share of searches among power scrubber brands worldwide, from 3.6% to 3%. - Dremel’s share of searches among power scrubber brands worldwide has gained ground for 3 months in a row, from 21.1% to 27.4% in September 2026. - Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Power scrubber brands | 40.5K | 2.5% | 6 | | Nov 2025 | Power scrubber brands | 49.5K | 2.6% | 6 | | Dec 2025 | Power scrubber brands | 49.5K | 2.9% | 6 | | Jan 2026 | Power scrubber brands | 49.5K | 3% | 6 | | Feb 2026 | Power scrubber brands | 40.5K | 3% | 6 | | Mar 2026 | Power scrubber brands | 40.5K | 2.4% | 6 | | Apr 2026 | Power scrubber brands | 49.5K | 3% | 6 | | May 2026 | Power scrubber brands | 40.5K | 2.2% | 6 | | Jun 2026 | Power scrubber brands | 40.5K | 2.3% | 6 | | Jul 2026 | Power scrubber brands | 40.5K | 2.6% | 6 | | Aug 2026 | Power scrubber brands | 49.5K | 3% | 6 | | Sep 2026 | Power scrubber brands | 60.5K | 3.7% | 5 | ## How are HOTO’s branded searches counted? Brandwave collects information about searches that people make online using HOTO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hoto” ## Which power scrubber brands compete with HOTO? - [Ryobi](/demand/global-en/brands/ryobi): Head-to-head: /demand/global-en/compare/hoto-vs-ryobi - [Dremel](/demand/global-en/brands/dremel): Head-to-head: /demand/global-en/compare/dremel-vs-hoto - [Black+Decker](/demand/global-en/brands/black-and-decker): Head-to-head: /demand/global-en/compare/black-and-decker-vs-hoto - [Clorox](/demand/global-en/brands/clorox): Head-to-head: /demand/global-en/compare/clorox-vs-hoto - [Rubbermaid](/demand/global-en/brands/rubbermaid): Head-to-head: /demand/global-en/compare/hoto-vs-rubbermaid ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HOTO: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hoto This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hoto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.