--- title: "Hotels.com: search popularity worldwide" description: "An online booking site for hotels and other accommodation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hotels-com" publisher: "Brandwave" --- # Hotels.com: search popularity worldwide An online booking site for hotels and other accommodation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hotels.com - **Owned by**: Expedia Group - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among online travel booking sites**: 0.78% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online travel booking sites | 6 | 0.78% | 550K | - [Online travel booking sites](/demand/global-en/categories/online-travel-booking) ## How has branded search demand for Hotels.com changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hotels.com worldwide rose from 450K to 550K. - Across the 12 months ending September 2026, Hotels.com’s estimated Share of Search among online travel booking sites worldwide held steady, from 0.71% to 0.78%. ## How did search popularity change for online travel booking sites worldwide in September 2026? - In September 2026, Skyscanner gained estimated Share of Search among online travel booking sites worldwide, from 63.3% to 64.7%. - In September 2026, Booking.com lost estimated Share of Search among online travel booking sites worldwide, from 12.8% to 10.7%. - Trip.com’s estimated Share of Search among online travel booking sites worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in September 2026. - In September 2026, Expedia rose from 3rd to 2nd among online travel booking sites worldwide. - Estimated monthly branded searches for Agoda worldwide rose 22.4% over 12 measured months, from 5M to 6.1M in September 2026. - Estimated monthly branded searches for Hotels.com worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online travel booking sites | 450K | 0.71% | 6 | | Nov 2025 | Online travel booking sites | 368K | 0.58% | 6 | | Dec 2025 | Online travel booking sites | 368K | 0.67% | 6 | | Jan 2026 | Online travel booking sites | 450K | 0.58% | 6 | | Feb 2026 | Online travel booking sites | 450K | 0.68% | 6 | | Mar 2026 | Online travel booking sites | 450K | 0.67% | 6 | | Apr 2026 | Online travel booking sites | 450K | 0.67% | 6 | | May 2026 | Online travel booking sites | 550K | 0.8% | 6 | | Jun 2026 | Online travel booking sites | 550K | 0.82% | 6 | | Jul 2026 | Online travel booking sites | 673K | 0.98% | 6 | | Aug 2026 | Online travel booking sites | 673K | 0.94% | 6 | | Sep 2026 | Online travel booking sites | 550K | 0.78% | 6 | ## How is Hotels.com measured? Brandwave collects information about searches that people make online using Hotels.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hotels com” ## Which online travel booking sites compete with Hotels.com? - [Skyscanner](/demand/global-en/brands/skyscanner): Head-to-head: /demand/global-en/compare/hotels-com-vs-skyscanner - [Expedia](/demand/global-en/brands/expedia): Head-to-head: /demand/global-en/compare/expedia-vs-hotels-com - [Booking.com](/demand/global-en/brands/booking-com): Head-to-head: /demand/global-en/compare/booking-com-vs-hotels-com - [Agoda](/demand/global-en/brands/agoda): Head-to-head: /demand/global-en/compare/agoda-vs-hotels-com - [Trip.com](/demand/global-en/brands/trip-com): Head-to-head: /demand/global-en/compare/hotels-com-vs-trip-com ## Who owns Hotels.com? Hotels.com is owned by Expedia Group. Brandwave also tracks Expedia, owned by the same company, worldwide. - [Expedia Group](/demand/global-en/companies/expedia-group): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Hotels.com? Hotels.com is owned by Expedia Group. Brandwave also tracks Expedia, owned by the same company, worldwide. ## Cite this page Brandwave. "Hotels.com: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hotels-com This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hotels-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.