---
title: "Hot Toys: search popularity and Share of Search worldwide"
description: "Hot Toys is figure maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hot-toys"
publisher: "Brandwave"
---

# Hot Toys: search popularity and Share of Search worldwide

Hot Toys is figure maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hot Toys
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among collectible figure brands**: 30.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Collectible figure brands | 2 | 30.7% | 368K |

- [Collectible figure brands](/demand/global-en/categories/collectible-figure-brands)

## How has branded search demand for Hot Toys changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hot Toys worldwide rose from 246K to 368K.
- Across the 11 months ending August 2026, Hot Toys’ estimated Share of Search among collectible figure brands worldwide increased from 20.2% to 30.7%.
- Across the 11 months ending August 2026, Hot Toys’ estimated Share of Search among collectible figure brands worldwide peaked at 30.7% in August 2026 and was lowest at 16% in December 2025.

## How did search popularity change for collectible figure brands worldwide in August 2026?

- In August 2026, Hot Toys gained estimated Share of Search among collectible figure brands worldwide, from 24.1% to 30.7%.
- In August 2026, Funko gained estimated Share of Search among collectible figure brands worldwide, from 44.1% to 45.9%.
- In August 2026, NECA lost estimated Share of Search among collectible figure brands worldwide, from 10.8% to 7.6%.
- In August 2026, Kotobukiya lost estimated Share of Search among collectible figure brands worldwide, from 7.3% to 4.1%.
- In August 2026, Sideshow lost estimated Share of Search among collectible figure brands worldwide, from 8.9% to 7.6%.
- In August 2026, McFarlane lost estimated Share of Search among collectible figure brands worldwide, from 4.9% to 4.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Collectible figure brands | 246K | 20.2% | 2 |
| Nov 2025 | Collectible figure brands | 246K | 16.1% | 2 |
| Dec 2025 | Collectible figure brands | 246K | 16% | 2 |
| Jan 2026 | Collectible figure brands | 301K | 21% | 2 |
| Feb 2026 | Collectible figure brands | 201K | 20% | 2 |
| Mar 2026 | Collectible figure brands | 201K | 18.9% | 2 |
| Apr 2026 | Collectible figure brands | 246K | 25.2% | 2 |
| May 2026 | Collectible figure brands | 246K | 22.6% | 2 |
| Jun 2026 | Collectible figure brands | 201K | 22.2% | 2 |
| Jul 2026 | Collectible figure brands | 246K | 24.1% | 2 |
| Aug 2026 | Collectible figure brands | 368K | 30.7% | 2 |
| Sep 2026 | Collectible figure brands | — | — | — |

## How is Hot Toys measured?

Brandwave collects information about searches that people make online using Hot Toys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hot toys”

## Which collectible figure brands compete with Hot Toys?

- [Funko](/demand/global-en/brands/funko): Head-to-head: /demand/global-en/compare/funko-vs-hot-toys
- [NECA](/demand/global-en/brands/neca): Head-to-head: /demand/global-en/compare/hot-toys-vs-neca
- [Sideshow](/demand/global-en/brands/sideshow): Head-to-head: /demand/global-en/compare/hot-toys-vs-sideshow
- [Kotobukiya](/demand/global-en/brands/kotobukiya): Head-to-head: /demand/global-en/compare/hot-toys-vs-kotobukiya
- [McFarlane](/demand/global-en/brands/mcfarlane): Head-to-head: /demand/global-en/compare/hot-toys-vs-mcfarlane

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hot Toys: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hot-toys

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hot-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.