--- title: "Hot Tools: search popularity worldwide" description: "A brand of professional hair styling tools, including curling irons and dryers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hot-tools" publisher: "Brandwave" --- # Hot Tools: search popularity worldwide A brand of professional hair styling tools, including curling irons and dryers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hot Tools - **Owned by**: Helen of Troy - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among curling iron brands**: 0.23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Curling iron brands | 5 | 0.23% | 14.8K | | Curling wand brands | 5 | 0.25% | 14.8K | - [Curling iron brands](/demand/global-en/categories/curling-iron-brands) - [Curling wand brands](/demand/global-en/categories/curling-wand-brands) ## Top curling iron brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hot Tools was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hot Tools is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | T3 | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hot Tools | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dyson | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | ghd | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cloud Nine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about curling iron brands - Asked ChatGPT "Which curling iron brand should I buy?": 1. T3, 2. Hot Tools, 3. ghd - Asked ChatGPT "What are the best curling iron brands?": 1. T3, 2. Hot Tools, 3. Dyson - Asked ChatGPT "What's the best curling iron brand for everyday styling?": 1. T3, 2. Hot Tools - Searched Google, AI Overview "best curling iron": 1. Hot Tools, 2. T3, 3. Dyson - Searched Google, AI Overview "hair styling tool": 1. Dyson Not named in any answer: BaByliss, Cloud Nine and Remington. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Hot Tools changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hot Tools worldwide fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, Hot Tools’ share of searches among curling iron brands worldwide held steady, from 0.28% to 0.23%. - Across the 12 months ending September 2026, Hot Tools’ share of searches among curling wand brands worldwide held steady, from 0.31% to 0.25%. ## How did search popularity change for curling iron brands worldwide in September 2026? - In September 2026, Dyson gained share of searches among curling iron brands worldwide, from 77% to 79.2%. - In September 2026, BaByliss lost share of searches among curling iron brands worldwide, from 11.5% to 9.8%. - In September 2026, Cloud Nine lost share of searches among curling iron brands worldwide, from 3.8% to 3.2%. - Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## How did search popularity change for curling wand brands worldwide in September 2026? - In September 2026, Dyson gained share of searches among curling wand brands worldwide, from 82.5% to 85.1%. - In September 2026, BaByliss lost share of searches among curling wand brands worldwide, from 12.3% to 10.5%. - In September 2026, Cloud Nine lost share of searches among curling wand brands worldwide, from 4.1% to 3.4%. - Estimated monthly branded searches for Bio Ionic worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. - Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Curling iron brands | 18.1K | 0.28% | 5 | | Nov 2025 | Curling iron brands | 27.1K | 0.28% | 5 | | Dec 2025 | Curling iron brands | 27.1K | 0.34% | 6 | | Jan 2026 | Curling iron brands | 18.1K | 0.29% | 5 | | Feb 2026 | Curling iron brands | 14.8K | 0.28% | 5 | | Mar 2026 | Curling iron brands | 14.8K | 0.27% | 5 | | Apr 2026 | Curling iron brands | 14.8K | 0.28% | 5 | | May 2026 | Curling iron brands | 14.8K | 0.28% | 5 | | Jun 2026 | Curling iron brands | 12.1K | 0.23% | 5 | | Jul 2026 | Curling iron brands | 14.8K | 0.32% | 5 | | Aug 2026 | Curling iron brands | 14.8K | 0.28% | 5 | | Sep 2026 | Curling iron brands | 14.8K | 0.23% | 5 | | Oct 2025 | Curling wand brands | 18.1K | 0.31% | 5 | | Nov 2025 | Curling wand brands | 27.1K | 0.31% | 5 | | Dec 2025 | Curling wand brands | 27.1K | 0.37% | 6 | | Jan 2026 | Curling wand brands | 18.1K | 0.31% | 4 | | Feb 2026 | Curling wand brands | 14.8K | 0.31% | 4 | | Mar 2026 | Curling wand brands | 14.8K | 0.3% | 4 | | Apr 2026 | Curling wand brands | 14.8K | 0.3% | 4 | | May 2026 | Curling wand brands | 14.8K | 0.3% | 5 | | Jun 2026 | Curling wand brands | 12.1K | 0.25% | 5 | | Jul 2026 | Curling wand brands | 14.8K | 0.35% | 4 | | Aug 2026 | Curling wand brands | 14.8K | 0.3% | 5 | | Sep 2026 | Curling wand brands | 14.8K | 0.25% | 5 | ## How are Hot Tools’ branded searches counted? Brandwave collects information about searches that people make online using Hot Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hot tools” ## Which curling iron brands compete with Hot Tools? - [Dyson](/demand/global-en/brands/dyson) - [BaByliss](/demand/global-en/brands/babyliss): Head-to-head: /demand/global-en/compare/babyliss-vs-hot-tools - [ghd](/demand/global-en/brands/ghd-hair): Head-to-head: /demand/global-en/compare/ghd-hair-vs-hot-tools - [Cloud Nine](/demand/global-en/brands/cloud-nine): Head-to-head: /demand/global-en/compare/cloud-nine-vs-hot-tools - [T3](/demand/global-en/brands/t3-hair): Head-to-head: /demand/global-en/compare/hot-tools-vs-t3-hair - [Remington](/demand/global-en/brands/remington-grooming): Head-to-head: /demand/global-en/compare/hot-tools-vs-remington-grooming ## Who owns Hot Tools? Hot Tools is owned by Helen of Troy. Brandwave does not track any other brands owned by Helen of Troy. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Hot Tools? Hot Tools is owned by Helen of Troy. Brandwave does not track any other brands owned by Helen of Troy. ## Cite this page Brandwave. "Hot Tools: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hot-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hot-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.