---
title: "Horlicks: search popularity and Share of Search worldwide"
description: "Horlicks is malt drink brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/horlicks"
publisher: "Brandwave"
---

# Horlicks: search popularity and Share of Search worldwide

Horlicks is malt drink brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Horlicks
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among malt drinks**: 0.08%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Malt drinks | 5 | 0.08% | 1K |

- [Malt drinks](/demand/global-en/categories/malt-drinks)

## How has branded search demand for Horlicks changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Horlicks worldwide rose from 880 to 1K.
- Across the 11 months ending August 2026, Horlicks’ estimated Share of Search among malt drinks worldwide held steady, from 0.1% to 0.08%.

## How did search popularity change for malt drinks worldwide in August 2026?

- In August 2026, Boost gained estimated Share of Search among malt drinks worldwide, from 3.3% to 4.1%.
- In August 2026, Milo lost estimated Share of Search among malt drinks worldwide, from 82.6% to 82%.
- Estimated monthly branded searches for Complan worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Horlicks worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
- Estimated monthly branded searches for Ovaltine worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Malt drinks | 880 | 0.1% | 5 |
| Nov 2025 | Malt drinks | 880 | 0.1% | 5 |
| Dec 2025 | Malt drinks | 1K | 0.1% | 5 |
| Jan 2026 | Malt drinks | 1.6K | 0.15% | 5 |
| Feb 2026 | Malt drinks | 1.6K | 0.15% | 5 |
| Mar 2026 | Malt drinks | 1.3K | 0.13% | 5 |
| Apr 2026 | Malt drinks | 1K | 0.1% | 5 |
| May 2026 | Malt drinks | 880 | 0.09% | 5 |
| Jun 2026 | Malt drinks | 1K | 0.08% | 5 |
| Jul 2026 | Malt drinks | 1K | 0.08% | 5 |
| Aug 2026 | Malt drinks | 1K | 0.08% | 5 |
| Sep 2026 | Malt drinks | — | — | — |

## How is Horlicks measured?

Brandwave collects information about searches that people make online using Horlicks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “horlicks malt”

## Which malt drinks compete with Horlicks?

- [Milo](/demand/global-en/brands/milo): Head-to-head: /demand/global-en/compare/horlicks-vs-milo
- [Ovaltine](/demand/global-en/brands/ovaltine): Head-to-head: /demand/global-en/compare/horlicks-vs-ovaltine
- [Boost](/demand/global-en/brands/boost-drink): Head-to-head: /demand/global-en/compare/boost-drink-vs-horlicks
- [Complan](/demand/global-en/brands/complan): Head-to-head: /demand/global-en/compare/complan-vs-horlicks
- [Bournvita](/demand/global-en/brands/bournvita): Head-to-head: /demand/global-en/compare/bournvita-vs-horlicks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Horlicks: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/horlicks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/horlicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.