--- title: "HORL: search popularity worldwide" description: "HORL makes rolling knife sharpeners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/horl" publisher: "Brandwave" --- # HORL: search popularity worldwide HORL makes rolling knife sharpeners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HORL - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among knife sharpener brands**: 34.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Knife sharpener brands | 1 | 34.8% | 27.1K | - [Knife sharpener brands](/demand/global-en/categories/knife-sharpener-brands) ## Top knife sharpener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HORL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HORL is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Work Sharp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chef’sChoice | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HORL | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenIQ | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | AnySharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wusthof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about knife sharpener brands - Asked ChatGPT "Which knife sharpener brand should I buy?": 1. Work Sharp, 2. Chef’sChoice, 3. HORL - Asked ChatGPT "What are the best knife sharpener brands?": 1. Work Sharp, 2. Chef’sChoice, 3. HORL - Asked ChatGPT "What's the best knife sharpener brand for dull kitchen knives?": 1. Chef’sChoice, 2. Work Sharp, 3. KitchenIQ - Searched Google, AI Overview "best knife sharpener": 1. Work Sharp, 2. HORL - Searched Google, AI Overview "electric knife sharpener": 1. Chef’sChoice, 2. Work Sharp Not named in any answer: AnySharp and Wusthof. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for HORL changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HORL worldwide rose from 22.2K to 27.1K. - Across the 12 months ending September 2026, HORL’s share of searches among knife sharpener brands worldwide increased from 26% to 34.8%. - Across the 12 months ending September 2026, HORL’s share of searches among knife sharpener brands worldwide peaked at 39.9% in December 2025 and was lowest at 26% in October 2025. - Across the 12 months ending September 2026, HORL rose from 2nd to 1st among knife sharpener brands worldwide. ## How did search popularity change for knife sharpener brands worldwide in September 2026? - In September 2026, HORL overtook Work Sharp to become the leader among knife sharpener brands worldwide, with 34.8% of the searches. - In September 2026, Chef’sChoice gained share of searches among knife sharpener brands worldwide, from 20.7% to 23.3%. - In September 2026, Wusthof lost share of searches among knife sharpener brands worldwide, from 6.2% to 2.1%. - In September 2026, Work Sharp lost share of searches among knife sharpener brands worldwide, from 37.8% to 34.8%. - In September 2026, AnySharp rose from 5th to 4th among knife sharpener brands worldwide. - Estimated monthly branded searches for KitchenIQ worldwide rose 212.5% over 12 measured months, from 320 to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Knife sharpener brands | 22.2K | 26% | 2 | | Nov 2025 | Knife sharpener brands | 49.5K | 38.4% | 1 | | Dec 2025 | Knife sharpener brands | 60.5K | 39.9% | 1 | | Jan 2026 | Knife sharpener brands | 33.1K | 33.4% | 1 | | Feb 2026 | Knife sharpener brands | 22.2K | 27.2% | 2 | | Mar 2026 | Knife sharpener brands | 22.2K | 26.4% | 2 | | Apr 2026 | Knife sharpener brands | 22.2K | 28.1% | 1 | | May 2026 | Knife sharpener brands | 27.1K | 33.3% | 1 | | Jun 2026 | Knife sharpener brands | 22.2K | 29.2% | 2 | | Jul 2026 | Knife sharpener brands | 22.2K | 32.1% | 1 | | Aug 2026 | Knife sharpener brands | 27.1K | 30.9% | 2 | | Sep 2026 | Knife sharpener brands | 27.1K | 34.8% | 1 | ## How are HORL’s branded searches counted? Brandwave collects information about searches that people make online using HORL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “horl” ## Which knife sharpener brands compete with HORL? - [Work Sharp](/demand/global-en/brands/work-sharp): Head-to-head: /demand/global-en/compare/horl-vs-work-sharp - [Chef’sChoice](/demand/global-en/brands/chefs-choice): Head-to-head: /demand/global-en/compare/chefs-choice-vs-horl - [AnySharp](/demand/global-en/brands/anysharp): Head-to-head: /demand/global-en/compare/anysharp-vs-horl - [Wusthof](/demand/global-en/brands/wusthof): Head-to-head: /demand/global-en/compare/horl-vs-wusthof - [KitchenIQ](/demand/global-en/brands/kitcheniq): Head-to-head: /demand/global-en/compare/horl-vs-kitcheniq ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HORL: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/horl This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/horl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.