--- title: "Horizon Fitness: search popularity worldwide" description: "A maker of home treadmills, ellipticals and bikes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/horizon-fitness" publisher: "Brandwave" --- # Horizon Fitness: search popularity worldwide A maker of home treadmills, ellipticals and bikes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Horizon Fitness - **Owned by**: Johnson Health Tech - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among treadmill brands**: 0.46% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Treadmill brands | 6 | 0.46% | 8.1K | | Elliptical machine brands | 8 | 0.49% | 8.1K | - [Treadmill brands](/demand/global-en/categories/treadmill-brands) - [Elliptical machine brands](/demand/global-en/categories/elliptical-machine-brands) ## Top treadmill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Horizon Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Horizon Fitness is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NordicTrack | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sole Fitness | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Horizon Fitness | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Life Fitness | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Peloton | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about treadmill brands - Asked ChatGPT "Which treadmill brand should I buy?": 1. Horizon Fitness, 2. Sole Fitness, 3. NordicTrack, 4. Life Fitness - Asked ChatGPT "What are the best treadmill brands?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness, 5. Peloton - Asked ChatGPT "What's the best treadmill brand for home workouts?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness - Searched Google, AI Overview "best treadmill": 1. NordicTrack, 2. Sole Fitness - Searched Google, AI Overview "home treadmill": 1. NordicTrack Not named in any answer: Technogym. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Horizon Fitness changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Horizon Fitness worldwide held steady at 8.1K. - Across the 12 months ending September 2026, Horizon Fitness’ share of searches among treadmill brands worldwide held steady, from 0.35% to 0.46%. - Across the 12 months ending September 2026, Horizon Fitness’ share of searches among elliptical machine brands worldwide held steady, from 0.37% to 0.49%. ## How did search popularity change for treadmill brands worldwide in September 2026? - In September 2026, Technogym gained share of searches among treadmill brands worldwide, from 12% to 14.7%. - In September 2026, NordicTrack lost share of searches among treadmill brands worldwide, from 11.6% to 8.7%. - Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026. - Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026. - Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026. ## How did search popularity change for elliptical machine brands worldwide in September 2026? - In September 2026, Peloton gained share of searches among elliptical machine brands worldwide, from 46.4% to 48.1%. - In September 2026, Life Fitness gained share of searches among elliptical machine brands worldwide, from 32.4% to 33.6%. - In September 2026, NordicTrack lost share of searches among elliptical machine brands worldwide, from 12.3% to 9.4%. - Bowflex’s share of searches among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.1% to 5.5% in September 2026. - Estimated monthly branded searches for Precor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Treadmill brands | 8.1K | 0.35% | 6 | | Nov 2025 | Treadmill brands | 9.9K | 0.4% | 6 | | Dec 2025 | Treadmill brands | 9.9K | 0.4% | 6 | | Jan 2026 | Treadmill brands | 12.1K | 0.42% | 6 | | Feb 2026 | Treadmill brands | 9.9K | 0.46% | 6 | | Mar 2026 | Treadmill brands | 8.1K | 0.38% | 6 | | Apr 2026 | Treadmill brands | 8.1K | 0.39% | 6 | | May 2026 | Treadmill brands | 6.6K | 0.32% | 6 | | Jun 2026 | Treadmill brands | 6.6K | 0.35% | 6 | | Jul 2026 | Treadmill brands | 6.6K | 0.34% | 6 | | Aug 2026 | Treadmill brands | 8.1K | 0.45% | 6 | | Sep 2026 | Treadmill brands | 8.1K | 0.46% | 6 | | Oct 2025 | Elliptical machine brands | 8.1K | 0.37% | 8 | | Nov 2025 | Elliptical machine brands | 9.9K | 0.42% | 8 | | Dec 2025 | Elliptical machine brands | 9.9K | 0.42% | 8 | | Jan 2026 | Elliptical machine brands | 12.1K | 0.44% | 8 | | Feb 2026 | Elliptical machine brands | 9.9K | 0.48% | 8 | | Mar 2026 | Elliptical machine brands | 8.1K | 0.4% | 8 | | Apr 2026 | Elliptical machine brands | 8.1K | 0.42% | 8 | | May 2026 | Elliptical machine brands | 6.6K | 0.34% | 8 | | Jun 2026 | Elliptical machine brands | 6.6K | 0.37% | 8 | | Jul 2026 | Elliptical machine brands | 6.6K | 0.36% | 8 | | Aug 2026 | Elliptical machine brands | 8.1K | 0.48% | 8 | | Sep 2026 | Elliptical machine brands | 8.1K | 0.49% | 8 | ## How are Horizon Fitness’ branded searches counted? Brandwave collects information about searches that people make online using Horizon Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “horizon fitness” ## Which treadmill brands compete with Horizon Fitness? - [Peloton](/demand/global-en/brands/peloton): Head-to-head: /demand/global-en/compare/horizon-fitness-vs-peloton - [Life Fitness](/demand/global-en/brands/life-fitness): Head-to-head: /demand/global-en/compare/horizon-fitness-vs-life-fitness - [Technogym](/demand/global-en/brands/technogym): Head-to-head: /demand/global-en/compare/horizon-fitness-vs-technogym - [NordicTrack](/demand/global-en/brands/nordictrack): Head-to-head: /demand/global-en/compare/horizon-fitness-vs-nordictrack - [Sole Fitness](/demand/global-en/brands/sole-fitness): Head-to-head: /demand/global-en/compare/horizon-fitness-vs-sole-fitness ## Who owns Horizon Fitness? Horizon Fitness is owned by Johnson Health Tech. Brandwave also tracks Schwinn, owned by the same company, worldwide. - [Johnson Health Tech](/demand/global-en/companies/johnson-health-tech): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Horizon Fitness? Horizon Fitness is owned by Johnson Health Tech. Brandwave also tracks Schwinn, owned by the same company, worldwide. ## Cite this page Brandwave. "Horizon Fitness: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/horizon-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/horizon-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.