--- title: "HORIBA: search popularity worldwide" description: "HORIBA makes analytical and measurement instruments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/horiba" publisher: "Brandwave" --- # HORIBA: search popularity worldwide HORIBA makes analytical and measurement instruments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HORIBA - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among gas analyzer brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gas analyzer brands | 3 | 1.6% | 22.2K | - [Gas analyzer brands](/demand/global-en/categories/gas-analyzer-brands) ## Top gas analyzer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HORIBA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HORIBA is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ABB | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Siemens | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Testo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Emerson | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | HORIBA | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | SICK | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Fluke | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gas analyzer brands - Asked ChatGPT "Which gas analyzer brand should I buy?": 1. Testo, 2. ABB, 3. HORIBA - Asked ChatGPT "What are the best gas analyzer brands?": 1. ABB, 2. Siemens, 3. SICK, 4. Emerson, 5. HORIBA, 6. Testo - Asked ChatGPT "What's the best gas analyzer brand for industrial testing?": 1. ABB, 2. Siemens, 3. Emerson, 4. HORIBA, 5. SICK - Searched Google, AI Overview "portable gas analyzer": 1. ABB - Searched Google, AI Overview "flue gas analyser": 1. Testo Not named in any answer: Fluke. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for HORIBA changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HORIBA worldwide held steady at 22.2K. - Across the 12 months ending September 2026, HORIBA rose from 4th to 3rd among gas analyzer brands worldwide. ## How did search popularity change for gas analyzer brands worldwide in September 2026? - In September 2026, HORIBA rose from 4th to 3rd among gas analyzer brands worldwide. - In September 2026, SICK fell from 3rd to 4th among gas analyzer brands worldwide. - Estimated monthly branded searches for Emerson worldwide rose 10% over 12 measured months, from 100 to 110 in September 2026. - Estimated monthly branded searches for Fluke worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gas analyzer brands | 22.2K | 1.6% | 4 | | Nov 2025 | Gas analyzer brands | 18.1K | 1.1% | 4 | | Dec 2025 | Gas analyzer brands | 18.1K | 1.3% | 4 | | Jan 2026 | Gas analyzer brands | 22.2K | 1.6% | 4 | | Feb 2026 | Gas analyzer brands | 18.1K | 1.3% | 4 | | Mar 2026 | Gas analyzer brands | 22.2K | 1.6% | 4 | | Apr 2026 | Gas analyzer brands | 22.2K | 1.6% | 4 | | May 2026 | Gas analyzer brands | 18.1K | 1.3% | 4 | | Jun 2026 | Gas analyzer brands | 22.2K | 1.6% | 3 | | Jul 2026 | Gas analyzer brands | 18.1K | 1.3% | 4 | | Aug 2026 | Gas analyzer brands | 18.1K | 1.3% | 4 | | Sep 2026 | Gas analyzer brands | 22.2K | 1.6% | 3 | ## How are HORIBA’s branded searches counted? Brandwave collects information about searches that people make online using HORIBA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “horiba” ## Which gas analyzer brands compete with HORIBA? - [Siemens](/demand/global-en/brands/siemens): Head-to-head: /demand/global-en/compare/horiba-vs-siemens - [Testo](/demand/global-en/brands/testo): Head-to-head: /demand/global-en/compare/horiba-vs-testo - [SICK](/demand/global-en/brands/sick-ag): Head-to-head: /demand/global-en/compare/horiba-vs-sick-ag - [ABB](/demand/global-en/brands/abb): Head-to-head: /demand/global-en/compare/abb-vs-horiba - [Emerson](/demand/global-en/brands/emerson-electric): Head-to-head: /demand/global-en/compare/emerson-electric-vs-horiba - [Fluke](/demand/global-en/brands/fluke) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HORIBA: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/horiba This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/horiba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.