---
title: "Hoover: search popularity and Share of Search worldwide"
description: "Hoover is a floor care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hoover"
publisher: "Brandwave"
---

# Hoover: search popularity and Share of Search worldwide

Hoover is a floor care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hoover
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among carpet cleaner brands**: 16.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Carpet cleaner brands | 3 | 16.9% | 301K |

- [Carpet cleaner brands](/demand/global-en/categories/carpet-cleaner-brands)

## How has branded search demand for Hoover changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hoover worldwide held steady at 301K.
- Across the 11 months ending August 2026, Hoover’s estimated Share of Search among carpet cleaner brands worldwide peaked at 20.8% in December 2025 and was lowest at 13.8% in March 2026.

## How did search popularity change for carpet cleaner brands worldwide in August 2026?

- In August 2026, BISSELL gained estimated Share of Search among carpet cleaner brands worldwide, from 23.7% to 28.4%.
- In August 2026, Hoover gained estimated Share of Search among carpet cleaner brands worldwide, from 15.6% to 16.9%.
- In August 2026, Karcher lost estimated Share of Search among carpet cleaner brands worldwide, from 52.2% to 46.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Carpet cleaner brands | 301K | 16.8% | 3 |
| Nov 2025 | Carpet cleaner brands | 368K | 17.2% | 3 |
| Dec 2025 | Carpet cleaner brands | 368K | 20.8% | 3 |
| Jan 2026 | Carpet cleaner brands | 368K | 20.7% | 3 |
| Feb 2026 | Carpet cleaner brands | 301K | 17.6% | 3 |
| Mar 2026 | Carpet cleaner brands | 301K | 13.8% | 3 |
| Apr 2026 | Carpet cleaner brands | 301K | 14.4% | 3 |
| May 2026 | Carpet cleaner brands | 301K | 16.6% | 3 |
| Jun 2026 | Carpet cleaner brands | 246K | 15.5% | 3 |
| Jul 2026 | Carpet cleaner brands | 246K | 15.6% | 3 |
| Aug 2026 | Carpet cleaner brands | 301K | 16.9% | 3 |
| Sep 2026 | Carpet cleaner brands | — | — | — |

## How is Hoover measured?

Brandwave collects information about searches that people make online using Hoover’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hoover”

## Which carpet cleaner brands compete with Hoover?

- [Karcher](/demand/global-en/brands/karcher): Head-to-head: /demand/global-en/compare/hoover-vs-karcher
- [BISSELL](/demand/global-en/brands/bissell): Head-to-head: /demand/global-en/compare/bissell-vs-hoover
- [Vax](/demand/global-en/brands/vax): Head-to-head: /demand/global-en/compare/hoover-vs-vax
- [Rug Doctor](/demand/global-en/brands/rug-doctor): Head-to-head: /demand/global-en/compare/hoover-vs-rug-doctor

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hoover: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hoover

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hoover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.