---
title: "Hootsuite: search popularity and Share of Search worldwide"
description: "A social media management platform for scheduling, engagement, listening, and analytics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hootsuite"
publisher: "Brandwave"
---

# Hootsuite: search popularity and Share of Search worldwide

A social media management platform for scheduling, engagement, listening, and analytics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hootsuite
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among social media scheduling tools**: 32.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Social media scheduling tools | 1 | 32.3% | 125K |

- [Social media scheduling tools](/demand/global-en/categories/social-media-scheduling-tools)

## How has branded search demand for Hootsuite changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hootsuite worldwide fell from 224K to 125K.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media scheduling tools worldwide decreased from 46% to 32.3%.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media scheduling tools worldwide peaked at 52.8% in January 2026 and was lowest at 29.5% in July 2026.

## How did search popularity change for social media scheduling tools worldwide in August 2026?

- In August 2026, Hootsuite overtook Buffer to take the highest estimated Share of Search among social media scheduling tools worldwide, at 32.3%.
- In August 2026, Planoly overtook Later to rank 4th among social media scheduling tools worldwide, at 5%.
- In August 2026, Sprout Social gained estimated Share of Search among social media scheduling tools worldwide, from 22.5% to 24.8%.
- In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 35.8% to 28.9%.
- Estimated monthly branded searches for Loomly worldwide fell 46.4% over 11 measured months, from 35K to 18.8K in August 2026.
- Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social media scheduling tools | 224K | 46% | 1 |
| Nov 2025 | Social media scheduling tools | 222K | 50.8% | 1 |
| Dec 2025 | Social media scheduling tools | 183K | 48.8% | 1 |
| Jan 2026 | Social media scheduling tools | 267K | 52.8% | 1 |
| Feb 2026 | Social media scheduling tools | 227K | 50.7% | 1 |
| Mar 2026 | Social media scheduling tools | 227K | 47.3% | 1 |
| Apr 2026 | Social media scheduling tools | 189K | 43.6% | 1 |
| May 2026 | Social media scheduling tools | 171K | 42.2% | 1 |
| Jun 2026 | Social media scheduling tools | 168K | 41% | 1 |
| Jul 2026 | Social media scheduling tools | 126K | 29.5% | 2 |
| Aug 2026 | Social media scheduling tools | 125K | 32.3% | 1 |
| Sep 2026 | Social media scheduling tools | — | — | — |

## How is Hootsuite measured?

Brandwave collects information about searches that people make online using Hootsuite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hoot suite com”
- “hootsuite”
- “hootsuite ads”
- “hootsuite advertising”
- “hootsuite analytics”
- “hootsuite app”
- “hootsuite application”
- “hootsuite cost”
- “hootsuite enterprise”
- “hootsuite for nonprofits”
- “hootsuite insights”
- “hootsuite media”
- “hootsuite planner”
- “hootsuite plans”
- “hootsuite plans and pricing”
- “hootsuite pricing”
- “hootsuite pricing plans”
- “hootsuite professional plan”
- “hootsuite reports”
- “hootsuite sentiment analysis”
- “hootsuite social”
- “hootsuite social listening”
- “hootsuite social listening tool”
- “hootsuite social marketing”
- “hootsuite social media”
- “hootsuite social media analytics”
- “hootsuite social media listening”
- “hootsuite social media management”
- “hootsuite social media manager”
- “hootsuite social media marketing”
- “hootsuite social media monitoring”
- “hootsuite social media planner”
- “hootsuite social media scheduler”
- “hootsuite social media scheduling”
- “hootsuite social media tools”
- “hootsuite social monitoring”
- “professional plan hootsuite”
- “social listening on hootsuite”
- “social media analytics hootsuite”
- “social media plan hootsuite”

## Which social media scheduling tools compete with Hootsuite?

- [Buffer](/demand/global-en/brands/buffer): Head-to-head: /demand/global-en/compare/buffer-vs-hootsuite
- [Sprout Social](/demand/global-en/brands/sprout-social): Head-to-head: /demand/global-en/compare/hootsuite-vs-sprout-social
- [Planoly](/demand/global-en/brands/planoly): Head-to-head: /demand/global-en/compare/hootsuite-vs-planoly
- [Loomly](/demand/global-en/brands/loomly): Head-to-head: /demand/global-en/compare/hootsuite-vs-loomly
- [Later](/demand/global-en/brands/later): Head-to-head: /demand/global-en/compare/hootsuite-vs-later

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hootsuite: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hootsuite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hootsuite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.