--- title: "Hoopla: search popularity worldwide" description: "A digital library service for borrowing ebooks, audiobooks, films and music with a library card. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hoopla-digital" publisher: "Brandwave" --- # Hoopla: search popularity worldwide A digital library service for borrowing ebooks, audiobooks, films and music with a library card. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hoopla - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among audiobook services**: 6.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Audiobook services | 4 | 6.9% | 450K | - [Audiobook services](/demand/global-en/categories/audiobook-services) ## Top audiobook services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hoopla was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Hoopla is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Libby | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Audible | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hoopla | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Libro.fm | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Everand | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kobo Plus | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Scribd | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Storytel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about audiobook services - Asked ChatGPT "Which audiobook service should I use?": 1. Libby, 2. Audible, 3. Everand - Asked ChatGPT "What are the best audiobook services?": 1. Audible, 2. Libby, 3. Libro.fm, 4. Everand - Asked ChatGPT "What's the best audiobook service for everyday listening?": 1. Audible, 2. Libby - Searched Google, AI Overview "audiobook services": 1. Libby, 2. Hoopla, 3. Audible, 4. Libro.fm, 5. Everand, 6. Kobo Plus, 7. Scribd - Searched Google, AI Overview "audiobook app": 1. Libby, 2. Hoopla, 3. Audible, 4. Libro.fm Not named in any answer: Storytel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Hoopla changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hoopla worldwide held steady at 450K. - Across the 12 months ending September 2026, Hoopla’s share of searches among audiobook services worldwide peaked at 7.6% in May 2026 and was lowest at 5.9% in April 2026. ## How did search popularity change for audiobook services worldwide in September 2026? - In September 2026, Audible gained share of searches among audiobook services worldwide, from 25% to 27.9%. - In September 2026, Libby gained share of searches among audiobook services worldwide, from 7.5% to 8.4%. - In September 2026, Hoopla gained share of searches among audiobook services worldwide, from 6.2% to 6.9%. - In September 2026, Scribd lost share of searches among audiobook services worldwide, from 55.9% to 51%. - Estimated monthly branded searches for Kobo Plus worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. - Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Audiobook services | 450K | 6.5% | 4 | | Nov 2025 | Audiobook services | 368K | 6% | 4 | | Dec 2025 | Audiobook services | 368K | 6.5% | 4 | | Jan 2026 | Audiobook services | 450K | 6.8% | 4 | | Feb 2026 | Audiobook services | 368K | 6.3% | 4 | | Mar 2026 | Audiobook services | 450K | 7.1% | 4 | | Apr 2026 | Audiobook services | 368K | 5.9% | 4 | | May 2026 | Audiobook services | 450K | 7.6% | 4 | | Jun 2026 | Audiobook services | 368K | 6.4% | 4 | | Jul 2026 | Audiobook services | 368K | 6.4% | 4 | | Aug 2026 | Audiobook services | 450K | 6.2% | 4 | | Sep 2026 | Audiobook services | 450K | 6.9% | 4 | ## How are Hoopla’s branded searches counted? Brandwave collects information about searches that people make online using Hoopla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hoopla digital” ## Which audiobook services compete with Hoopla? - [Scribd](/demand/global-en/brands/scribd): Head-to-head: /demand/global-en/compare/hoopla-digital-vs-scribd - [Audible](/demand/global-en/brands/audible): Head-to-head: /demand/global-en/compare/audible-vs-hoopla-digital - [Libby](/demand/global-en/brands/libby): Head-to-head: /demand/global-en/compare/hoopla-digital-vs-libby - [Storytel](/demand/global-en/brands/storytel): Head-to-head: /demand/global-en/compare/hoopla-digital-vs-storytel - [Kobo Plus](/demand/global-en/brands/kobo-plus): Head-to-head: /demand/global-en/compare/hoopla-digital-vs-kobo-plus - [Libro.fm](/demand/global-en/brands/libro-fm) - [Everand](/demand/global-en/brands/everand) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hoopla: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hoopla-digital This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hoopla-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.