---
title: "Hooked on Phonics: search popularity and Share of Search worldwide"
description: "Hooked on Phonics is a reading programme. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hooked-on-phonics"
publisher: "Brandwave"
---

# Hooked on Phonics: search popularity and Share of Search worldwide

Hooked on Phonics is a reading programme. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hooked on Phonics
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among reading apps**: 8.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Reading apps | 4 | 8.3% | 90.5K |

- [Reading apps](/demand/global-en/categories/reading-apps)

## How has branded search demand for Hooked on Phonics changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hooked on Phonics worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Hooked on Phonics’ estimated Share of Search among reading apps worldwide increased from 4.5% to 8.3%.
- Across the 11 months ending August 2026, Hooked on Phonics’ estimated Share of Search among reading apps worldwide peaked at 12.2% in July 2026 and was lowest at 4.2% in November 2025.

## How did search popularity change for reading apps worldwide in August 2026?

- In August 2026, Epic overtook Hooked on Phonics to take the highest estimated Share of Search among reading apps worldwide, at 33.8%.
- In August 2026, Reading Eggs lost estimated Share of Search among reading apps worldwide, from 49.8% to 33.8%.
- In August 2026, Raz-Kids lost estimated Share of Search among reading apps worldwide, from 27.3% to 22.6%.
- In August 2026, Hooked on Phonics lost estimated Share of Search among reading apps worldwide, from 12.2% to 8.3%.
- In August 2026, Duolingo ABC lost estimated Share of Search among reading apps worldwide, from 2.4% to 1.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Reading apps | 90.5K | 4.5% | 4 |
| Nov 2025 | Reading apps | 74K | 4.2% | 4 |
| Dec 2025 | Reading apps | 74K | 6.2% | 4 |
| Jan 2026 | Reading apps | 90.5K | 5.8% | 4 |
| Feb 2026 | Reading apps | 74K | 4.8% | 4 |
| Mar 2026 | Reading apps | 74K | 4.5% | 4 |
| Apr 2026 | Reading apps | 60.5K | 4.5% | 4 |
| May 2026 | Reading apps | 90.5K | 6.5% | 4 |
| Jun 2026 | Reading apps | 74K | 7.8% | 4 |
| Jul 2026 | Reading apps | 74K | 12.2% | 3 |
| Aug 2026 | Reading apps | 90.5K | 8.3% | 4 |
| Sep 2026 | Reading apps | — | — | — |

## How is Hooked on Phonics measured?

Brandwave collects information about searches that people make online using Hooked on Phonics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hooked on phonics”

## Which reading apps compete with Hooked on Phonics?

- [Epic](/demand/global-en/brands/epic): Head-to-head: /demand/global-en/compare/epic-vs-hooked-on-phonics
- [Reading Eggs](/demand/global-en/brands/reading-eggs): Head-to-head: /demand/global-en/compare/hooked-on-phonics-vs-reading-eggs
- [Raz-Kids](/demand/global-en/brands/raz-kids): Head-to-head: /demand/global-en/compare/hooked-on-phonics-vs-raz-kids
- [Duolingo ABC](/demand/global-en/brands/duolingo-abc): Head-to-head: /demand/global-en/compare/duolingo-abc-vs-hooked-on-phonics

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hooked on Phonics: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hooked-on-phonics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hooked-on-phonics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.