--- title: "Honeycomb: search popularity worldwide" description: "Honeycomb makes flight sim yokes and throttles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/honeycomb-aeronautical" publisher: "Brandwave" --- # Honeycomb: search popularity worldwide Honeycomb makes flight sim yokes and throttles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Honeycomb - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among flight sim controller brands**: 4.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Flight sim controller brands | 7 | 4.3% | 7.3K | - [Flight sim controller brands](/demand/global-en/categories/flight-sim-controller-brands) ## Top flight sim controller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Honeycomb was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Honeycomb is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thrustmaster | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Logitech | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | VKB | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Virpil | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Turtle Beach | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Honeycomb | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | WINWING | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flight sim controller brands - Asked ChatGPT "What's the best HOTAS for flight sims?": 1. VKB, 2. Thrustmaster, 3. Logitech - Asked ChatGPT "Which joystick should I buy for Microsoft Flight Simulator?": 1. Thrustmaster, 2. Turtle Beach, 3. Logitech - Asked ChatGPT "What are the best flight sim controller brands?": 1. VKB, 2. Virpil, 3. Thrustmaster, 4. Honeycomb, 5. Logitech, 6. WINWING, 7. Turtle Beach - Searched Google, AI Overview "hotas": 1. Thrustmaster, 2. Logitech - Searched Google, AI Overview "flight stick": 1. Thrustmaster, 2. Logitech Not named in any answer: Moza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Honeycomb changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Honeycomb worldwide fell from 9K to 7.3K. - Across the 12 months ending September 2026, Honeycomb’s share of searches among flight sim controller brands worldwide peaked at 5.7% in July 2026 and was lowest at 3.9% in December 2025. - Across the 12 months ending September 2026, Honeycomb fell from 6th to 7th among flight sim controller brands worldwide. ## How did search popularity change for flight sim controller brands worldwide in September 2026? - In September 2026, VKB overtook Virpil to rank 3rd among flight sim controller brands worldwide, with 18.2% of the searches. - In September 2026, Thrustmaster gained share of searches among flight sim controller brands worldwide, from 18.1% to 19.4%. - In September 2026, Logitech gained share of searches among flight sim controller brands worldwide, from 8.4% to 9.1%. - In September 2026, WINWING lost share of searches among flight sim controller brands worldwide, from 34.6% to 29.4%. - In September 2026, Virpil lost share of searches among flight sim controller brands worldwide, from 15.5% to 13.2%. - In September 2026, Honeycomb lost share of searches among flight sim controller brands worldwide, from 5.6% to 4.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Flight sim controller brands | 9K | 4% | 6 | | Nov 2025 | Flight sim controller brands | 11K | 4% | 6 | | Dec 2025 | Flight sim controller brands | 11K | 3.9% | 6 | | Jan 2026 | Flight sim controller brands | 10.2K | 4.2% | 7 | | Feb 2026 | Flight sim controller brands | 7.3K | 4.1% | 7 | | Mar 2026 | Flight sim controller brands | 8K | 4.3% | 7 | | Apr 2026 | Flight sim controller brands | 7.3K | 5.3% | 7 | | May 2026 | Flight sim controller brands | 7.2K | 5.3% | 7 | | Jun 2026 | Flight sim controller brands | 6.5K | 4.4% | 7 | | Jul 2026 | Flight sim controller brands | 7.3K | 5.7% | 7 | | Aug 2026 | Flight sim controller brands | 8K | 5.6% | 7 | | Sep 2026 | Flight sim controller brands | 7.3K | 4.3% | 7 | ## How are Honeycomb’s branded searches counted? Brandwave collects information about searches that people make online using Honeycomb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “honeycomb alpha” - “honeycomb bravo” ## Which flight sim controller brands compete with Honeycomb? - [WINWING](/demand/global-en/brands/winwing) - [Thrustmaster](/demand/global-en/brands/thrustmaster) - [VKB](/demand/global-en/brands/vkb): Head-to-head: /demand/global-en/compare/honeycomb-aeronautical-vs-vkb - [Virpil](/demand/global-en/brands/virpil): Head-to-head: /demand/global-en/compare/honeycomb-aeronautical-vs-virpil - [Logitech](/demand/global-en/brands/logitech): Head-to-head: /demand/global-en/compare/honeycomb-aeronautical-vs-logitech - [Moza](/demand/global-en/brands/moza): Head-to-head: /demand/global-en/compare/honeycomb-aeronautical-vs-moza - [Turtle Beach](/demand/global-en/brands/turtle-beach): Head-to-head: /demand/global-en/compare/honeycomb-aeronautical-vs-turtle-beach ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Honeycomb: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/honeycomb-aeronautical This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/honeycomb-aeronautical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.