--- title: "Honey: search popularity and Share of Search worldwide" description: "Honey is a coupon browser extension. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/honey-paypal" publisher: "Brandwave" --- # Honey: search popularity and Share of Search worldwide Honey is a coupon browser extension. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Honey - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cashback platforms**: 0.38% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cashback platforms | 5 | 0.38% | 5.4K | | Coupon browser extensions | 4 | 0.97% | 5.4K | - [Cashback platforms](/demand/global-en/categories/cashback-platforms) - [Coupon browser extensions](/demand/global-en/categories/coupon-browser-extensions) ## How has branded search demand for Honey changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Honey worldwide rose from 2.9K to 5.4K. - Across the 11 months ending August 2026, Honey’s estimated Share of Search among cashback platforms worldwide held steady, from 0.15% to 0.38%. - Across the 11 months ending August 2026, Honey’s estimated Share of Search among coupon browser extensions worldwide peaked at 1.5% in January 2026 and was lowest at 0.39% in July 2026. ## How did search popularity change for cashback platforms worldwide in August 2026? - Swagbucks’ estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 52.2% to 47.8% in August 2026. - Ibotta’s estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 4.7% to 3.5% in August 2026. - Estimated monthly branded searches for Honey worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026. - Estimated monthly branded searches for TopCashback worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. ## How did search popularity change for coupon browser extensions worldwide in August 2026? - In August 2026, Capital One Shopping gained estimated Share of Search among coupon browser extensions worldwide, from 61.7% to 65.9%. - In August 2026, Honey gained estimated Share of Search among coupon browser extensions worldwide, from 0.39% to 0.97%. - In August 2026, RetailMeNot lost estimated Share of Search among coupon browser extensions worldwide, from 27.7% to 24.2%. - In August 2026, Coupert lost estimated Share of Search among coupon browser extensions worldwide, from 10.1% to 8.9%. - Estimated monthly branded searches for Karma worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cashback platforms | 2.9K | 0.15% | 5 | | Nov 2025 | Cashback platforms | 3.6K | 0.17% | 5 | | Dec 2025 | Cashback platforms | 8.1K | 0.39% | 4 | | Jan 2026 | Cashback platforms | 6.6K | 0.35% | 4 | | Feb 2026 | Cashback platforms | 2.9K | 0.19% | 5 | | Mar 2026 | Cashback platforms | 2.9K | 0.17% | 5 | | Apr 2026 | Cashback platforms | 3.6K | 0.23% | 5 | | May 2026 | Cashback platforms | 2.4K | 0.15% | 5 | | Jun 2026 | Cashback platforms | 1.9K | 0.14% | 5 | | Jul 2026 | Cashback platforms | 1.9K | 0.14% | 5 | | Aug 2026 | Cashback platforms | 5.4K | 0.38% | 5 | | Sep 2026 | Cashback platforms | — | — | — | | Oct 2025 | Coupon browser extensions | 2.9K | 0.74% | 4 | | Nov 2025 | Coupon browser extensions | 3.6K | 0.63% | 4 | | Dec 2025 | Coupon browser extensions | 8.1K | 1.4% | 4 | | Jan 2026 | Coupon browser extensions | 6.6K | 1.5% | 4 | | Feb 2026 | Coupon browser extensions | 2.9K | 0.76% | 4 | | Mar 2026 | Coupon browser extensions | 2.9K | 0.63% | 4 | | Apr 2026 | Coupon browser extensions | 3.6K | 0.83% | 4 | | May 2026 | Coupon browser extensions | 2.4K | 0.55% | 4 | | Jun 2026 | Coupon browser extensions | 1.9K | 0.44% | 4 | | Jul 2026 | Coupon browser extensions | 1.9K | 0.39% | 4 | | Aug 2026 | Coupon browser extensions | 5.4K | 0.97% | 4 | | Sep 2026 | Coupon browser extensions | — | — | — | ## How is Honey measured? Brandwave collects information about searches that people make online using Honey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “honey paypal” ## Which cashback platforms compete with Honey? - [Swagbucks](/demand/global-en/brands/swagbucks): Head-to-head: /demand/global-en/compare/honey-paypal-vs-swagbucks - [TopCashback](/demand/global-en/brands/topcashback): Head-to-head: /demand/global-en/compare/honey-paypal-vs-topcashback - [Ibotta](/demand/global-en/brands/ibotta): Head-to-head: /demand/global-en/compare/honey-paypal-vs-ibotta - [Rakuten](/demand/global-en/brands/rakuten): Head-to-head: /demand/global-en/compare/honey-paypal-vs-rakuten ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Honey: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/honey-paypal This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/honey-paypal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.