---
title: "Honey Birdette: search popularity worldwide"
description: "Honey Birdette is a lingerie and underwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/honey-birdette"
publisher: "Brandwave"
---

# Honey Birdette: search popularity worldwide

Honey Birdette is a lingerie and underwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Honey Birdette
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among lingerie brands**: 36.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lingerie brands | 1 | 36.4% | 246K |

- [Lingerie brands](/demand/global-en/categories/lingerie-brands)

## How has branded search demand for Honey Birdette changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Honey Birdette worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide decreased from 43.7% to 36.4%.
- Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide peaked at 43.9% in February 2026 and was lowest at 34.5% in April 2026.

## How did search popularity change for lingerie brands worldwide in September 2026?

- Estimated monthly branded searches for Jockey worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
- Estimated monthly branded searches for Bonds worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
- Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lingerie brands | 301K | 43.7% | 1 |
| Nov 2025 | Lingerie brands | 301K | 41.5% | 1 |
| Dec 2025 | Lingerie brands | 301K | 43.7% | 1 |
| Jan 2026 | Lingerie brands | 246K | 41% | 1 |
| Feb 2026 | Lingerie brands | 246K | 43.9% | 1 |
| Mar 2026 | Lingerie brands | 246K | 41.2% | 1 |
| Apr 2026 | Lingerie brands | 201K | 34.5% | 1 |
| May 2026 | Lingerie brands | 246K | 36.6% | 1 |
| Jun 2026 | Lingerie brands | 246K | 36.6% | 1 |
| Jul 2026 | Lingerie brands | 246K | 36.6% | 1 |
| Aug 2026 | Lingerie brands | 246K | 36.4% | 1 |
| Sep 2026 | Lingerie brands | 246K | 36.4% | 1 |

## How is Honey Birdette measured?

Brandwave collects information about searches that people make online using Honey Birdette’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “honey birdette”

## Which lingerie brands compete with Honey Birdette?

- [Jockey](/demand/global-en/brands/jockey): Head-to-head: /demand/global-en/compare/honey-birdette-vs-jockey
- [Victoria's Secret](/demand/global-en/brands/victorias-secret): Head-to-head: /demand/global-en/compare/honey-birdette-vs-victorias-secret
- [Bonds](/demand/global-en/brands/bonds): Head-to-head: /demand/global-en/compare/bonds-vs-honey-birdette

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Honey Birdette: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/honey-birdette

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/honey-birdette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.