--- title: "Honda: search popularity and Share of Search worldwide" description: "HONDA is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/honda" publisher: "Brandwave" --- # Honda: search popularity and Share of Search worldwide HONDA is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Honda - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among SUV brands**: 14.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | SUV brands | 3 | 14.3% | 7.5M | | Motorcycle brands | 1 | 32.9% | 7.5M | | Outboard motor brands | 1 | 49.9% | 7.5M | | Garden machinery brands | 1 | 69.2% | 7.5M | | Lawn mower brands | 1 | 83.4% | 7.5M | | Generator accessories | 1 | 86.8% | 7.5M | | Portable generator brands | 1 | 92.6% | 7.5M | | Generator brands | 1 | 93.1% | 7.5M | - [SUV brands](/demand/global-en/categories/suv-brands) - [Motorcycle brands](/demand/global-en/categories/motorcycle-brands) - [Outboard motor brands](/demand/global-en/categories/outboard-motor-brands) - [Garden machinery brands](/demand/global-en/categories/garden-machinery-brands) - [Lawn mower brands](/demand/global-en/categories/lawn-mower-brands) - [Generator accessories](/demand/global-en/categories/generator-accessories) - [Portable generator brands](/demand/global-en/categories/portable-generator-brands) - [Generator brands](/demand/global-en/categories/generator-brands) ## How has branded search demand for Honda changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Honda worldwide held steady at 7.5M. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among SUV brands worldwide increased from 13.4% to 14.3%. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among SUV brands worldwide peaked at 15% in June 2026 and was lowest at 12.6% in January 2026. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among motorcycle brands worldwide increased from 29.8% to 32.9%. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among motorcycle brands worldwide peaked at 35.6% in July 2026 and was lowest at 29.8% in October 2025. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among outboard motor brands worldwide increased from 47.6% to 49.9%. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among outboard motor brands worldwide peaked at 50% in February 2026 and was lowest at 45% in March 2026. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among garden machinery brands worldwide increased from 65.7% to 69.2%. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among garden machinery brands worldwide peaked at 70.4% in February 2026 and was lowest at 63.6% in May 2026. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among lawn mower brands worldwide peaked at 84.8% in February 2026 and was lowest at 80.5% in May 2026. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among generator accessories worldwide peaked at 88.8% in February 2026 and was lowest at 84.9% in January 2026. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among portable generator brands worldwide peaked at 93.9% in February 2026 and was lowest at 91.2% in June 2026. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among generator brands worldwide peaked at 93.9% in December 2025 and was lowest at 90.8% in January 2026. ## How did search popularity change for SUV brands worldwide in August 2026? - In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%. - Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026. - Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026. - Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. - Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for motorcycle brands worldwide in August 2026? - In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.8%. - In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%. - In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%. - In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.8% to 5.4%. - In August 2026, Honda lost estimated Share of Search among motorcycle brands worldwide, from 35.6% to 32.9%. - In August 2026, Suzuki lost estimated Share of Search among motorcycle brands worldwide, from 16% to 14.8%. ## How did search popularity change for outboard motor brands worldwide in August 2026? - Estimated monthly branded searches for Evinrude worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026. - Estimated monthly branded searches for Tohatsu worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026. - Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for garden machinery brands worldwide in August 2026? - In August 2026, Makita overtook Stihl to rank 3rd among garden machinery brands worldwide, at 7.6%. - In August 2026, Honda lost estimated Share of Search among garden machinery brands worldwide, from 70.1% to 69.2%. - Husqvarna’s estimated Share of Search among garden machinery brands worldwide has lost ground for 3 months in a row, from 15.2% to 10.5% in August 2026. ## How did search popularity change for lawn mower brands worldwide in August 2026? - Estimated monthly branded searches for Greenworks worldwide rose 48.6% over 11 measured months, from 74K to 110K in August 2026. - Estimated monthly branded searches for Masport worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. ## How did search popularity change for generator accessories worldwide in August 2026? - In August 2026, Pulsar gained estimated Share of Search among generator accessories worldwide, from 7.9% to 9.6%. - In August 2026, Honda lost estimated Share of Search among generator accessories worldwide, from 88.3% to 86.8%. - Estimated monthly branded searches for Generac worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026. - Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## How did search popularity change for portable generator brands worldwide in August 2026? - In August 2026, Firman rose from 4th to 3rd among portable generator brands worldwide. - In August 2026, Yamaha WaveRunner fell from 3rd to 4th among portable generator brands worldwide. - Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. ## How did search popularity change for generator brands worldwide in August 2026? - Generac’s estimated Share of Search among generator brands worldwide has gained ground for 3 months in a row, from 1.1% to 2.1% in August 2026. - Briggs & Stratton’s estimated Share of Search among generator brands worldwide has lost ground for 3 months in a row, from 0.92% to 0.41% in August 2026. - Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SUV brands | 7.5M | 13.4% | 3 | | Nov 2025 | SUV brands | 7.5M | 13.8% | 3 | | Dec 2025 | SUV brands | 7.5M | 14.1% | 3 | | Jan 2026 | SUV brands | 7.5M | 12.6% | 3 | | Feb 2026 | SUV brands | 7.5M | 14.3% | 3 | | Mar 2026 | SUV brands | 7.5M | 13.4% | 3 | | Apr 2026 | SUV brands | 7.5M | 14.3% | 3 | | May 2026 | SUV brands | 7.5M | 14.1% | 3 | | Jun 2026 | SUV brands | 7.5M | 15% | 2 | | Jul 2026 | SUV brands | 7.5M | 14.5% | 3 | | Aug 2026 | SUV brands | 7.5M | 14.3% | 3 | | Sep 2026 | SUV brands | — | — | — | | Oct 2025 | Motorcycle brands | 7.5M | 29.8% | 1 | | Nov 2025 | Motorcycle brands | 7.5M | 32.5% | 1 | | Dec 2025 | Motorcycle brands | 7.5M | 34% | 1 | | Jan 2026 | Motorcycle brands | 7.5M | 33% | 1 | | Feb 2026 | Motorcycle brands | 7.5M | 35.2% | 1 | | Mar 2026 | Motorcycle brands | 7.5M | 31.9% | 1 | | Apr 2026 | Motorcycle brands | 7.5M | 32.9% | 1 | | May 2026 | Motorcycle brands | 7.5M | 32.9% | 1 | | Jun 2026 | Motorcycle brands | 7.5M | 33.9% | 1 | | Jul 2026 | Motorcycle brands | 7.5M | 35.6% | 1 | | Aug 2026 | Motorcycle brands | 7.5M | 32.9% | 1 | | Sep 2026 | Motorcycle brands | — | — | — | | Oct 2025 | Outboard motor brands | 7.5M | 47.6% | 1 | | Nov 2025 | Outboard motor brands | 7.5M | 47.6% | 1 | | Dec 2025 | Outboard motor brands | 7.5M | 47.6% | 1 | | Jan 2026 | Outboard motor brands | 7.5M | 47.6% | 1 | | Feb 2026 | Outboard motor brands | 7.5M | 50% | 1 | | Mar 2026 | Outboard motor brands | 7.5M | 45% | 1 | | Apr 2026 | Outboard motor brands | 7.5M | 49.9% | 1 | | May 2026 | Outboard motor brands | 7.5M | 49.9% | 1 | | Jun 2026 | Outboard motor brands | 7.5M | 49.9% | 1 | | Jul 2026 | Outboard motor brands | 7.5M | 49.9% | 1 | | Aug 2026 | Outboard motor brands | 7.5M | 49.9% | 1 | | Sep 2026 | Outboard motor brands | — | — | — | | Oct 2025 | Garden machinery brands | 7.5M | 65.7% | 1 | | Nov 2025 | Garden machinery brands | 7.5M | 66.4% | 1 | | Dec 2025 | Garden machinery brands | 7.5M | 69.8% | 1 | | Jan 2026 | Garden machinery brands | 7.5M | 69.7% | 1 | | Feb 2026 | Garden machinery brands | 7.5M | 70.4% | 1 | | Mar 2026 | Garden machinery brands | 7.5M | 64.8% | 1 | | Apr 2026 | Garden machinery brands | 7.5M | 63.8% | 1 | | May 2026 | Garden machinery brands | 7.5M | 63.6% | 1 | | Jun 2026 | Garden machinery brands | 7.5M | 65.6% | 1 | | Jul 2026 | Garden machinery brands | 7.5M | 70.1% | 1 | | Aug 2026 | Garden machinery brands | 7.5M | 69.2% | 1 | | Sep 2026 | Garden machinery brands | — | — | — | | Oct 2025 | Lawn mower brands | 7.5M | 83.7% | 1 | | Nov 2025 | Lawn mower brands | 7.5M | 82.6% | 1 | | Dec 2025 | Lawn mower brands | 7.5M | 83.7% | 1 | | Jan 2026 | Lawn mower brands | 7.5M | 83.7% | 1 | | Feb 2026 | Lawn mower brands | 7.5M | 84.8% | 1 | | Mar 2026 | Lawn mower brands | 7.5M | 80.9% | 1 | | Apr 2026 | Lawn mower brands | 7.5M | 80.7% | 1 | | May 2026 | Lawn mower brands | 7.5M | 80.5% | 1 | | Jun 2026 | Lawn mower brands | 7.5M | 80.5% | 1 | | Jul 2026 | Lawn mower brands | 7.5M | 83.4% | 1 | | Aug 2026 | Lawn mower brands | 7.5M | 83.4% | 1 | | Sep 2026 | Lawn mower brands | — | — | — | | Oct 2025 | Generator accessories | 7.5M | 86.9% | 1 | | Nov 2025 | Generator accessories | 7.5M | 87.2% | 1 | | Dec 2025 | Generator accessories | 7.5M | 87.5% | 1 | | Jan 2026 | Generator accessories | 7.5M | 84.9% | 1 | | Feb 2026 | Generator accessories | 7.5M | 88.8% | 1 | | Mar 2026 | Generator accessories | 7.5M | 87.1% | 1 | | Apr 2026 | Generator accessories | 7.5M | 87.3% | 1 | | May 2026 | Generator accessories | 7.5M | 87.2% | 1 | | Jun 2026 | Generator accessories | 7.5M | 87% | 1 | | Jul 2026 | Generator accessories | 7.5M | 88.3% | 1 | | Aug 2026 | Generator accessories | 7.5M | 86.8% | 1 | | Sep 2026 | Generator accessories | — | — | — | | Oct 2025 | Portable generator brands | 7.5M | 92.7% | 1 | | Nov 2025 | Portable generator brands | 7.5M | 91.3% | 1 | | Dec 2025 | Portable generator brands | 7.5M | 92.7% | 1 | | Jan 2026 | Portable generator brands | 7.5M | 92.6% | 1 | | Feb 2026 | Portable generator brands | 7.5M | 93.9% | 1 | | Mar 2026 | Portable generator brands | 7.5M | 91.3% | 1 | | Apr 2026 | Portable generator brands | 7.5M | 91.3% | 1 | | May 2026 | Portable generator brands | 7.5M | 91.3% | 1 | | Jun 2026 | Portable generator brands | 7.5M | 91.2% | 1 | | Jul 2026 | Portable generator brands | 7.5M | 92.6% | 1 | | Aug 2026 | Portable generator brands | 7.5M | 92.6% | 1 | | Sep 2026 | Portable generator brands | — | — | — | | Oct 2025 | Generator brands | 7.5M | 93.1% | 1 | | Nov 2025 | Generator brands | 7.5M | 93.5% | 1 | | Dec 2025 | Generator brands | 7.5M | 93.9% | 1 | | Jan 2026 | Generator brands | 7.5M | 90.8% | 1 | | Feb 2026 | Generator brands | 7.5M | 93.6% | 1 | | Mar 2026 | Generator brands | 7.5M | 93.3% | 1 | | Apr 2026 | Generator brands | 7.5M | 93.6% | 1 | | May 2026 | Generator brands | 7.5M | 93.5% | 1 | | Jun 2026 | Generator brands | 7.5M | 93.2% | 1 | | Jul 2026 | Generator brands | 7.5M | 93% | 1 | | Aug 2026 | Generator brands | 7.5M | 93.1% | 1 | | Sep 2026 | Generator brands | — | — | — | ## How is Honda measured? Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “honda” ## Which SUV brands compete with Honda? - [Toyota](/demand/global-en/brands/toyota): Head-to-head: /demand/global-en/compare/honda-vs-toyota - [Volkswagen](/demand/global-en/brands/volkswagen): Head-to-head: /demand/global-en/compare/honda-vs-volkswagen - [Hyundai](/demand/global-en/brands/hyundai): Head-to-head: /demand/global-en/compare/honda-vs-hyundai - [Kia](/demand/global-en/brands/kia): Head-to-head: /demand/global-en/compare/honda-vs-kia - [Ford](/demand/global-en/brands/ford): Head-to-head: /demand/global-en/compare/ford-vs-honda - [Mazda](/demand/global-en/brands/mazda) - [Nissan](/demand/global-en/brands/nissan) - [Subaru](/demand/global-en/brands/subaru) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Honda: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/honda This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/honda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.