---
title: "Honda Marine: search popularity worldwide"
description: "Honda Marine makes outboard motors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/honda-marine"
publisher: "Brandwave"
---

# Honda Marine: search popularity worldwide

Honda Marine makes outboard motors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Honda Marine
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among outboard motor brands**: 0.32%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Outboard motor brands | 3 | 0.32% | 24.2K |
| Boat motors brands | 3 | 0.32% | 24.2K |

- [Outboard motor brands](/demand/global-en/categories/outboard-motor-brands)
- [Boat motors brands](/demand/global-en/categories/boat-motors-brands)

## How has branded search demand for Honda Marine changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Honda Marine worldwide held steady at 24.2K.
- Across the 12 months ending September 2026, Honda Marine rose from 4th to 3rd among outboard motor brands worldwide.
- Across the 12 months ending September 2026, Honda Marine’s estimated Share of Search among boat motors brands worldwide held steady, from 0.29% to 0.32%.

## How did search popularity change for outboard motor brands worldwide in September 2026?

- In September 2026, Mercury Marine rose from 5th to 4th among outboard motor brands worldwide.
- In September 2026, Evinrude fell from 4th to 5th among outboard motor brands worldwide.
- Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

## How did search popularity change for boat motors brands worldwide in September 2026?

- Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Outboard motor brands | 24.2K | 0.29% | 4 |
| Nov 2025 | Outboard motor brands | 19.8K | 0.24% | 4 |
| Dec 2025 | Outboard motor brands | 18K | 0.22% | 4 |
| Jan 2026 | Outboard motor brands | 22K | 0.27% | 4 |
| Feb 2026 | Outboard motor brands | 24.2K | 0.32% | 3 |
| Mar 2026 | Outboard motor brands | 26.9K | 0.29% | 4 |
| Apr 2026 | Outboard motor brands | 26.9K | 0.36% | 4 |
| May 2026 | Outboard motor brands | 30.2K | 0.4% | 3 |
| Jun 2026 | Outboard motor brands | 32.9K | 0.44% | 3 |
| Jul 2026 | Outboard motor brands | 32.9K | 0.44% | 3 |
| Aug 2026 | Outboard motor brands | 29.6K | 0.39% | 3 |
| Sep 2026 | Outboard motor brands | 24.2K | 0.32% | 3 |
| Oct 2025 | Boat motors brands | 24.2K | 0.29% | 3 |
| Nov 2025 | Boat motors brands | 19.8K | 0.24% | 3 |
| Dec 2025 | Boat motors brands | 18K | 0.22% | 3 |
| Jan 2026 | Boat motors brands | 22K | 0.27% | 3 |
| Feb 2026 | Boat motors brands | 24.2K | 0.32% | 3 |
| Mar 2026 | Boat motors brands | 26.9K | 0.3% | 3 |
| Apr 2026 | Boat motors brands | 26.9K | 0.36% | 3 |
| May 2026 | Boat motors brands | 30.2K | 0.4% | 3 |
| Jun 2026 | Boat motors brands | 32.9K | 0.44% | 3 |
| Jul 2026 | Boat motors brands | 32.9K | 0.44% | 3 |
| Aug 2026 | Boat motors brands | 29.6K | 0.4% | 3 |
| Sep 2026 | Boat motors brands | 24.2K | 0.32% | 3 |

## How is Honda Marine measured?

Brandwave collects information about searches that people make online using Honda Marine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “honda marine”
- “honda outboard”

## Which outboard motor brands compete with Honda Marine?

- [Yamaha](/demand/global-en/brands/yamaha): Head-to-head: /demand/global-en/compare/honda-marine-vs-yamaha
- [Suzuki](/demand/global-en/brands/suzuki): Head-to-head: /demand/global-en/compare/honda-marine-vs-suzuki
- [Mercury Marine](/demand/global-en/brands/mercury-marine): Head-to-head: /demand/global-en/compare/honda-marine-vs-mercury-marine
- [Evinrude](/demand/global-en/brands/evinrude): Head-to-head: /demand/global-en/compare/evinrude-vs-honda-marine
- [Tohatsu](/demand/global-en/brands/tohatsu): Head-to-head: /demand/global-en/compare/honda-marine-vs-tohatsu

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Honda Marine: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/honda-marine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/honda-marine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.