---
title: "HomeMaster: search popularity and Share of Search worldwide"
description: "HomeMaster is a social housing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/homemaster"
publisher: "Brandwave"
---

# HomeMaster: search popularity and Share of Search worldwide

HomeMaster is a social housing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HomeMaster
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among social housing software**: 0.34%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Social housing software | 4 | 0.34% | 5.4K |

- [Social housing software](/demand/global-en/categories/housing-management-software)

## How has branded search demand for HomeMaster changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for HomeMaster worldwide held steady at 5.4K.
- Across the 11 months ending August 2026, HomeMaster’s estimated Share of Search among social housing software worldwide decreased from 0.85% to 0.34%.
- Across the 11 months ending August 2026, HomeMaster rose from 5th to 4th among social housing software worldwide.

## How did search popularity change for social housing software worldwide in August 2026?

- In August 2026, NEC gained estimated Share of Search among social housing software worldwide, from 85.3% to 95.3%.
- In August 2026, Civica lost estimated Share of Search among social housing software worldwide, from 9.4% to 3.1%.
- In August 2026, MRI Software lost estimated Share of Search among social housing software worldwide, from 3.4% to 0.94%.
- In August 2026, HomeMaster lost estimated Share of Search among social housing software worldwide, from 1% to 0.34%.
- In August 2026, Aareon lost estimated Share of Search among social housing software worldwide, from 0.83% to 0.28%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social housing software | 5.4K | 0.85% | 5 |
| Nov 2025 | Social housing software | 5.4K | 0.86% | 5 |
| Dec 2025 | Social housing software | 5.4K | 0.89% | 4 |
| Jan 2026 | Social housing software | 5.4K | 0.72% | 5 |
| Feb 2026 | Social housing software | 5.4K | 0.59% | 5 |
| Mar 2026 | Social housing software | 5.4K | 0.58% | 5 |
| Apr 2026 | Social housing software | 5.4K | 0.5% | 5 |
| May 2026 | Social housing software | 5.4K | 0.59% | 4 |
| Jun 2026 | Social housing software | 5.4K | 1.2% | 4 |
| Jul 2026 | Social housing software | 5.4K | 1% | 4 |
| Aug 2026 | Social housing software | 5.4K | 0.34% | 4 |
| Sep 2026 | Social housing software | — | — | — |

## How is HomeMaster measured?

Brandwave collects information about searches that people make online using HomeMaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “homemaster”

## Which social housing software compete with HomeMaster?

- [NEC](/demand/global-en/brands/nec): Head-to-head: /demand/global-en/compare/homemaster-vs-nec
- [Civica](/demand/global-en/brands/civica): Head-to-head: /demand/global-en/compare/civica-vs-homemaster
- [MRI Software](/demand/global-en/brands/mri-software): Head-to-head: /demand/global-en/compare/homemaster-vs-mri-software
- [Aareon](/demand/global-en/brands/aareon): Head-to-head: /demand/global-en/compare/aareon-vs-homemaster

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HomeMaster: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/homemaster

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/homemaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.