---
title: "Home Depot: search popularity worldwide"
description: "Home Depot is a hardware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/home-depot"
publisher: "Brandwave"
---

# Home Depot: search popularity worldwide

Home Depot is a hardware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Home Depot
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hardware store brands**: 63.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hardware store brands | 1 | 63.1% | 37.2M |

- [Hardware store brands](/demand/global-en/categories/hardware-store-brands)

## How has branded search demand for Home Depot changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Home Depot worldwide held steady at 37.2M.
- Across the 11 months ending August 2026, Home Depot’s estimated Share of Search among hardware store brands worldwide increased from 61.3% to 63.1%.
- Across the 11 months ending August 2026, Home Depot’s estimated Share of Search among hardware store brands worldwide peaked at 64% in May 2026 and was lowest at 56.4% in December 2025.

## How did search popularity change for hardware store brands worldwide in August 2026?

- In August 2026, Home Depot gained estimated Share of Search among hardware store brands worldwide, from 62.3% to 63.1%.
- In August 2026, Ace Hardware lost estimated Share of Search among hardware store brands worldwide, from 8.4% to 6.9%.
- Bunnings’ estimated Share of Search among hardware store brands worldwide has gained ground for 3 months in a row, from 4.7% to 5.7% in August 2026.
- Estimated monthly branded searches for Mitre 10 worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hardware store brands | 37.2M | 61.3% | 1 |
| Nov 2025 | Hardware store brands | 45.5M | 62.4% | 1 |
| Dec 2025 | Hardware store brands | 37.2M | 56.4% | 1 |
| Jan 2026 | Hardware store brands | 37.2M | 57.6% | 1 |
| Feb 2026 | Hardware store brands | 30.4M | 58.3% | 1 |
| Mar 2026 | Hardware store brands | 45.5M | 63.3% | 1 |
| Apr 2026 | Hardware store brands | 45.5M | 63.3% | 1 |
| May 2026 | Hardware store brands | 45.5M | 64% | 1 |
| Jun 2026 | Hardware store brands | 37.2M | 59.3% | 1 |
| Jul 2026 | Hardware store brands | 37.2M | 62.3% | 1 |
| Aug 2026 | Hardware store brands | 37.2M | 63.1% | 1 |
| Sep 2026 | Hardware store brands | — | — | — |

## How is Home Depot measured?

Brandwave collects information about searches that people make online using Home Depot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “home depot”

## Which hardware store brands compete with Home Depot?

- [Lowe's](/demand/global-en/brands/lowe-s): Head-to-head: /demand/global-en/compare/home-depot-vs-lowe-s
- [Ace Hardware](/demand/global-en/brands/ace-hardware): Head-to-head: /demand/global-en/compare/ace-hardware-vs-home-depot
- [Bunnings](/demand/global-en/brands/bunnings): Head-to-head: /demand/global-en/compare/bunnings-vs-home-depot
- [Mitre 10](/demand/global-en/brands/mitre-10): Head-to-head: /demand/global-en/compare/home-depot-vs-mitre-10

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Home Depot: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/home-depot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/home-depot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.