--- title: "Holman: search popularity and Share of Search worldwide" description: "Holman makes garden watering products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/holman" publisher: "Brandwave" --- # Holman: search popularity and Share of Search worldwide Holman makes garden watering products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Holman - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among watering system brands**: 0.11% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Watering system brands | 5 | 0.11% | 320 | | Garden hose brands | 3 | 0.11% | 320 | - [Watering system brands](/demand/global-en/categories/watering-system-brands) - [Garden hose brands](/demand/global-en/categories/garden-hose-brands) ## How has branded search demand for Holman changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Holman worldwide fell from 590 to 320. - Across the 11 months ending August 2026, Holman’s estimated Share of Search among watering system brands worldwide held steady, from 0.28% to 0.11%. - Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden hose brands worldwide held steady, from 0.27% to 0.11%. ## How did search popularity change for watering system brands worldwide in August 2026? - In August 2026, Netafim gained estimated Share of Search among watering system brands worldwide, from 7.8% to 9.3%. - In August 2026, Gardena lost estimated Share of Search among watering system brands worldwide, from 86.1% to 84.5%. - Estimated monthly branded searches for Holman worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026. - Estimated monthly branded searches for Orbit World Travel worldwide fell 12.5% over 11 measured months, from 3.3K to 2.9K in August 2026. ## How did search popularity change for garden hose brands worldwide in August 2026? - In August 2026, Hoselink gained estimated Share of Search among garden hose brands worldwide, from 8.2% to 11.8%. - In August 2026, Gardena lost estimated Share of Search among garden hose brands worldwide, from 91.6% to 87.9%. - Estimated monthly branded searches for Nylex worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026. - Estimated monthly branded searches for Holman worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026. - Estimated monthly branded searches for Pope worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Watering system brands | 590 | 0.28% | 5 | | Nov 2025 | Watering system brands | 590 | 0.29% | 5 | | Dec 2025 | Watering system brands | 720 | 0.43% | 5 | | Jan 2026 | Watering system brands | 720 | 0.41% | 5 | | Feb 2026 | Watering system brands | 480 | 0.24% | 5 | | Mar 2026 | Watering system brands | 320 | 0.09% | 5 | | Apr 2026 | Watering system brands | 320 | 0.08% | 5 | | May 2026 | Watering system brands | 260 | 0.05% | 5 | | Jun 2026 | Watering system brands | 260 | 0.06% | 5 | | Jul 2026 | Watering system brands | 260 | 0.07% | 5 | | Aug 2026 | Watering system brands | 320 | 0.11% | 5 | | Sep 2026 | Watering system brands | — | — | — | | Oct 2025 | Garden hose brands | 590 | 0.27% | 3 | | Nov 2025 | Garden hose brands | 590 | 0.26% | 3 | | Dec 2025 | Garden hose brands | 720 | 0.39% | 3 | | Jan 2026 | Garden hose brands | 720 | 0.39% | 3 | | Feb 2026 | Garden hose brands | 480 | 0.25% | 3 | | Mar 2026 | Garden hose brands | 320 | 0.1% | 3 | | Apr 2026 | Garden hose brands | 320 | 0.08% | 3 | | May 2026 | Garden hose brands | 260 | 0.05% | 3 | | Jun 2026 | Garden hose brands | 260 | 0.06% | 3 | | Jul 2026 | Garden hose brands | 260 | 0.08% | 3 | | Aug 2026 | Garden hose brands | 320 | 0.11% | 3 | | Sep 2026 | Garden hose brands | — | — | — | ## How is Holman measured? Brandwave collects information about searches that people make online using Holman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “holman hose” ## Which watering system brands compete with Holman? - [Gardena](/demand/global-en/brands/gardena): Head-to-head: /demand/global-en/compare/gardena-vs-holman - [Netafim](/demand/global-en/brands/netafim): Head-to-head: /demand/global-en/compare/holman-vs-netafim - [Rachio](/demand/global-en/brands/rachio): Head-to-head: /demand/global-en/compare/holman-vs-rachio - [Orbit World Travel](/demand/global-en/brands/orbit-world-travel): Head-to-head: /demand/global-en/compare/holman-vs-orbit-world-travel ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Holman: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/holman This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/holman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.