--- title: "Holbein: search popularity worldwide" description: "Holbein makes artist paints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/holbein" publisher: "Brandwave" --- # Holbein: search popularity worldwide Holbein makes artist paints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Holbein - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among watercolor brands**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Watercolor brands | 3 | 3.1% | 13.9K | - [Watercolor brands](/demand/global-en/categories/watercolor-brands) ## Top watercolor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Holbein was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Holbein is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Daniel Smith | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Holbein | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | M. Graham | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Faber-Castell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Arteza | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about watercolor brands - Asked ChatGPT "Which watercolor brand should I buy?": 1. Daniel Smith, 2. Winsor & Newton, 3. M. Graham - Asked ChatGPT "What are the best watercolor brands?": 1. Daniel Smith, 2. Winsor & Newton, 3. Holbein, 4. M. Graham - Asked ChatGPT "What's the best watercolor brand for beginner painting?": 1. Winsor & Newton, 2. Daniel Smith - Searched Google, AI Overview "best watercolours": 1. Daniel Smith, 2. Holbein, 3. Winsor & Newton Not named in any answer: Faber-Castell and Arteza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Holbein changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Holbein worldwide rose from 12.9K to 13.9K. - Across the 12 months ending September 2026, Holbein’s share of searches among watercolor brands worldwide peaked at 4.2% in June 2026 and was lowest at 2.9% in October 2025. ## How did search popularity change for watercolor brands worldwide in September 2026? - In September 2026, Winsor & Newton gained share of searches among watercolor brands worldwide, from 9.4% to 11.1%. - In September 2026, Faber-Castell lost share of searches among watercolor brands worldwide, from 85.1% to 82.8%. - Holbein’s share of searches among watercolor brands worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in September 2026. - Estimated monthly branded searches for M. Graham worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Watercolor brands | 12.9K | 2.9% | 3 | | Nov 2025 | Watercolor brands | 15.9K | 3.5% | 3 | | Dec 2025 | Watercolor brands | 16.9K | 3.7% | 3 | | Jan 2026 | Watercolor brands | 17.2K | 3.2% | 3 | | Feb 2026 | Watercolor brands | 14.1K | 3.2% | 3 | | Mar 2026 | Watercolor brands | 15.4K | 4% | 3 | | Apr 2026 | Watercolor brands | 15.1K | 4% | 3 | | May 2026 | Watercolor brands | 15.1K | 4% | 3 | | Jun 2026 | Watercolor brands | 13.6K | 4.2% | 3 | | Jul 2026 | Watercolor brands | 15.1K | 4.1% | 3 | | Aug 2026 | Watercolor brands | 16.6K | 3.1% | 3 | | Sep 2026 | Watercolor brands | 13.9K | 3.1% | 3 | ## How are Holbein’s branded searches counted? Brandwave collects information about searches that people make online using Holbein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “holbein gouache” - “holbein paint” - “holbein watercolor” ## Which watercolor brands compete with Holbein? - [Faber-Castell](/demand/global-en/brands/faber-castell): Head-to-head: /demand/global-en/compare/faber-castell-vs-holbein - [Winsor & Newton](/demand/global-en/brands/winsor-and-newton): Head-to-head: /demand/global-en/compare/holbein-vs-winsor-and-newton - [Daniel Smith](/demand/global-en/brands/daniel-smith): Head-to-head: /demand/global-en/compare/daniel-smith-vs-holbein - [M. Graham](/demand/global-en/brands/m-graham): Head-to-head: /demand/global-en/compare/holbein-vs-m-graham - [Arteza](/demand/global-en/brands/arteza) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Holbein: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/holbein This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/holbein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.