--- title: "HockeyStack: search popularity worldwide" description: "HockeyStack is a B2B marketing attribution platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hockeystack" publisher: "Brandwave" --- # HockeyStack: search popularity worldwide HockeyStack is a B2B marketing attribution platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HockeyStack - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among marketing attribution platforms**: 0.84% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marketing attribution platforms | 5 | 0.84% | 2.9K | | B2B marketing attribution platforms | 2 | 31.5% | 2.9K | - [Marketing attribution platforms](/demand/global-en/categories/marketing-attribution-platforms) - [B2B marketing attribution platforms](/demand/global-en/categories/b2b-marketing-attribution-platforms) ## Top marketing attribution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HockeyStack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HockeyStack is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Triple Whale | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Northbeam | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dreamdata | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | HockeyStack | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cometly | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Ruler Analytics | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Rockerbox | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fospha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing attribution platforms - Asked ChatGPT "Which marketing attribution platform should I use?": 1. Dreamdata, 2. Triple Whale, 3. Northbeam, 4. Ruler Analytics - Asked ChatGPT "What are the best marketing attribution platforms?": 1. Triple Whale, 2. Northbeam, 3. Dreamdata, 4. HockeyStack, 5. Ruler Analytics, 6. Rockerbox - Asked ChatGPT "What's the best marketing attribution platform for ecommerce revenue tracking?": 1. Triple Whale, 2. Northbeam, 3. Rockerbox - Searched Google, AI Overview "marketing attribution platform": 1. HockeyStack, 2. Cometly, 3. Dreamdata, 4. Triple Whale, 5. Ruler Analytics - Searched Google, AI Overview "ecommerce attribution software": 1. Triple Whale, 2. Northbeam, 3. Cometly, 4. Ruler Analytics Not named in any answer: Fospha. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for HockeyStack changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HockeyStack worldwide fell from 8.1K to 2.9K. - Across the 12 months ending September 2026, HockeyStack’s share of searches among marketing attribution platforms worldwide decreased from 3.2% to 0.84%. - Across the 12 months ending September 2026, HockeyStack’s share of searches among marketing attribution platforms worldwide peaked at 3.9% in April 2026 and was lowest at 0.84% in September 2026. - Across the 12 months ending September 2026, HockeyStack fell from 3rd to 5th among marketing attribution platforms worldwide. - Across the 12 months ending September 2026, HockeyStack’s share of searches among B2B marketing attribution platforms worldwide decreased from 47.6% to 31.5%. - Across the 12 months ending September 2026, HockeyStack’s share of searches among B2B marketing attribution platforms worldwide peaked at 58.6% in April 2026 and was lowest at 29.6% in August 2026. - Across the 12 months ending September 2026, HockeyStack fell from 1st to 2nd among B2B marketing attribution platforms worldwide. ## How did search popularity change for marketing attribution platforms worldwide in September 2026? - In September 2026, Cometly gained share of searches among marketing attribution platforms worldwide, from 85.9% to 86.7%. - Triple Whale’s share of searches among marketing attribution platforms worldwide has lost ground for 3 months in a row, from 14.2% to 10.1% in September 2026. - HockeyStack’s share of searches among marketing attribution platforms worldwide has lost ground for 3 months in a row, from 1.8% to 0.84% in September 2026. - In September 2026, Fospha rose from 4th to 3rd among marketing attribution platforms worldwide. - In September 2026, Dreamdata fell from 3rd to 4th among marketing attribution platforms worldwide. - Estimated monthly branded searches for Northbeam worldwide rose 12.5% over 12 measured months, from 160 to 180 in September 2026. ## How did search popularity change for B2B marketing attribution platforms worldwide in September 2026? - In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 31.5% of the searches. - In September 2026, Dreamdata gained share of searches among B2B marketing attribution platforms worldwide, from 36.7% to 39.1%. - In September 2026, Factors.ai lost share of searches among B2B marketing attribution platforms worldwide, from 30.3% to 26.6%. - Estimated monthly branded searches for Full Circle Insights worldwide fell 66.7% over 12 measured months, from 210 to 70 in September 2026. - Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marketing attribution platforms | 8.1K | 3.2% | 3 | | Nov 2025 | Marketing attribution platforms | 6.6K | 2.7% | 3 | | Dec 2025 | Marketing attribution platforms | 6.6K | 2.7% | 3 | | Jan 2026 | Marketing attribution platforms | 8.1K | 3.2% | 3 | | Feb 2026 | Marketing attribution platforms | 6.6K | 2.7% | 3 | | Mar 2026 | Marketing attribution platforms | 8.1K | 3.2% | 3 | | Apr 2026 | Marketing attribution platforms | 9.9K | 3.9% | 3 | | May 2026 | Marketing attribution platforms | 5.4K | 1.8% | 3 | | Jun 2026 | Marketing attribution platforms | 4.4K | 1.8% | 3 | | Jul 2026 | Marketing attribution platforms | 3.6K | 1.5% | 3 | | Aug 2026 | Marketing attribution platforms | 2.9K | 1% | 5 | | Sep 2026 | Marketing attribution platforms | 2.9K | 0.84% | 5 | | Oct 2025 | B2B marketing attribution platforms | 8.1K | 47.6% | 1 | | Nov 2025 | B2B marketing attribution platforms | 6.6K | 46% | 1 | | Dec 2025 | B2B marketing attribution platforms | 6.6K | 48.9% | 1 | | Jan 2026 | B2B marketing attribution platforms | 8.1K | 53.8% | 1 | | Feb 2026 | B2B marketing attribution platforms | 6.6K | 45.6% | 1 | | Mar 2026 | B2B marketing attribution platforms | 8.1K | 47.5% | 1 | | Apr 2026 | B2B marketing attribution platforms | 9.9K | 58.6% | 1 | | May 2026 | B2B marketing attribution platforms | 5.4K | 43.8% | 1 | | Jun 2026 | B2B marketing attribution platforms | 4.4K | 38.9% | 1 | | Jul 2026 | B2B marketing attribution platforms | 3.6K | 36.7% | 1 | | Aug 2026 | B2B marketing attribution platforms | 2.9K | 29.6% | 3 | | Sep 2026 | B2B marketing attribution platforms | 2.9K | 31.5% | 2 | ## How are HockeyStack’s branded searches counted? Brandwave collects information about searches that people make online using HockeyStack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hockeystack” ## Which marketing attribution platforms compete with HockeyStack? - [Cometly](/demand/global-en/brands/cometly) - [Triple Whale](/demand/global-en/brands/triple-whale): Head-to-head: /demand/global-en/compare/hockeystack-vs-triple-whale - [Fospha](/demand/global-en/brands/fospha): Head-to-head: /demand/global-en/compare/fospha-vs-hockeystack - [Dreamdata](/demand/global-en/brands/dreamdata): Head-to-head: /demand/global-en/compare/dreamdata-vs-hockeystack - [Ruler Analytics](/demand/global-en/brands/ruler-analytics): Head-to-head: /demand/global-en/compare/hockeystack-vs-ruler-analytics - [Northbeam](/demand/global-en/brands/northbeam): Head-to-head: /demand/global-en/compare/hockeystack-vs-northbeam - [Rockerbox](/demand/global-en/brands/rockerbox) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HockeyStack: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hockeystack This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hockeystack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.