--- title: "Hockerty: search popularity worldwide" description: "Hockerty makes custom suits and shirts and sells them online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hockerty" publisher: "Brandwave" --- # Hockerty: search popularity worldwide Hockerty makes custom suits and shirts and sells them online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hockerty - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among men's suit brands**: 20.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Men's suit brands | 2 | 20.3% | 27.1K | - [Men's suit brands](/demand/global-en/categories/mens-suit-brands) ## Top men's suit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hockerty did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Suitsupply | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Men's Wearhouse | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Indochino | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Spier & Mackay | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Black Lapel | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Hugo Boss | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Hockerty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Brooks Brothers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | J.Crew | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jos. A. Bank | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Moss | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Charles Tyrwhitt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reiss | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bonobos | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about men's suit brands - Asked ChatGPT "Where's the best place to buy a men's suit?": 1. Suitsupply, 2. Men's Wearhouse, 3. Indochino - Asked ChatGPT "What are the best suit brands for men?": 1. Suitsupply, 2. Spier & Mackay, 3. Hugo Boss - Asked ChatGPT "Which brand makes the best made-to-measure suits?": 1. Suitsupply, 2. Black Lapel, 3. Indochino - Searched Google, AI Overview "mens suits": 1. Men's Wearhouse, 2. Jos. A. Bank Not named in any answer: Hockerty, Brooks Brothers, J.Crew, Moss, Charles Tyrwhitt, Reiss and Bonobos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Hockerty changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hockerty worldwide fell from 33.1K to 27.1K. - Across the 12 months ending September 2026, Hockerty’s share of searches among men's suit brands worldwide decreased from 21.7% to 20.3%. - Across the 12 months ending September 2026, Hockerty’s share of searches among men's suit brands worldwide peaked at 23.4% in November 2025 and was lowest at 14% in August 2026. ## How did search popularity change for men's suit brands worldwide in September 2026? - In September 2026, Hockerty overtook Brooks Brothers to rank 2nd among men's suit brands worldwide, with 20.3% of the searches. - In September 2026, J.Crew overtook Men's Wearhouse to rank 4th among men's suit brands worldwide, with 8.4% of the searches. - In September 2026, Charles Tyrwhitt overtook Suitsupply to rank 9th among men's suit brands worldwide, with 3.3% of the searches. - In September 2026, Reiss overtook Suitsupply to rank 10th among men's suit brands worldwide, with 3.3% of the searches. - In September 2026, Jos. A. Bank overtook Moss and Suitsupply to rank 7th among men's suit brands worldwide, with 4.9% of the searches. - In September 2026, Brooks Brothers lost share of searches among men's suit brands worldwide, from 17% to 9.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Men's suit brands | 33.1K | 21.7% | 2 | | Nov 2025 | Men's suit brands | 33.1K | 23.4% | 2 | | Dec 2025 | Men's suit brands | 27.1K | 20.4% | 2 | | Jan 2026 | Men's suit brands | 33.1K | 22.3% | 2 | | Feb 2026 | Men's suit brands | 27.1K | 21.1% | 2 | | Mar 2026 | Men's suit brands | 33.1K | 18.2% | 2 | | Apr 2026 | Men's suit brands | 33.1K | 17.1% | 3 | | May 2026 | Men's suit brands | 33.1K | 17.9% | 2 | | Jun 2026 | Men's suit brands | 27.1K | 16.9% | 3 | | Jul 2026 | Men's suit brands | 22.2K | 14.6% | 2 | | Aug 2026 | Men's suit brands | 22.2K | 14% | 3 | | Sep 2026 | Men's suit brands | 27.1K | 20.3% | 2 | ## How are Hockerty’s branded searches counted? Brandwave collects information about searches that people make online using Hockerty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hockerty” ## Which men's suit brands compete with Hockerty? - [Hugo Boss](/demand/global-en/brands/hugo-boss): Head-to-head: /demand/global-en/compare/hockerty-vs-hugo-boss - [Brooks Brothers](/demand/global-en/brands/brooks-brothers): Head-to-head: /demand/global-en/compare/brooks-brothers-vs-hockerty - [J.Crew](/demand/global-en/brands/j-crew): Head-to-head: /demand/global-en/compare/hockerty-vs-j-crew - [Men's Wearhouse](/demand/global-en/brands/mens-wearhouse): Head-to-head: /demand/global-en/compare/hockerty-vs-mens-wearhouse - [Indochino](/demand/global-en/brands/indochino): Head-to-head: /demand/global-en/compare/hockerty-vs-indochino - [Jos. A. Bank](/demand/global-en/brands/jos-a-bank) - [Moss](/demand/global-en/brands/moss-bros) - [Charles Tyrwhitt](/demand/global-en/brands/charles-tyrwhitt) - [Reiss](/demand/global-en/brands/reiss) - [Spier & Mackay](/demand/global-en/brands/spier-and-mackay) - [Suitsupply](/demand/global-en/brands/suitsupply) - [Bonobos](/demand/global-en/brands/bonobos) - [Black Lapel](/demand/global-en/brands/black-lapel) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hockerty: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hockerty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hockerty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.