--- title: "Hobonichi: search popularity worldwide" description: "Hobonichi makes planners and notebooks in Japan. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hobonichi" publisher: "Brandwave" --- # Hobonichi: search popularity worldwide Hobonichi makes planners and notebooks in Japan. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hobonichi - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among notebook brands**: 40.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Notebook brands | 1 | 40.2% | 368K | | Planner brands | 1 | 60.7% | 368K | - [Notebook brands](/demand/global-en/categories/notebook-brands) - [Planner brands](/demand/global-en/categories/planner-brands) ## How has branded search demand for Hobonichi changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hobonichi worldwide rose from 165K to 368K. - Across the 12 months ending September 2026, Hobonichi’s share of searches among notebook brands worldwide increased from 25.9% to 40.2%. - Across the 12 months ending September 2026, Hobonichi’s share of searches among notebook brands worldwide peaked at 40.2% in September 2026 and was lowest at 12.8% in June 2026. - Across the 12 months ending September 2026, Hobonichi rose from 2nd to 1st among notebook brands worldwide. - Across the 12 months ending September 2026, Hobonichi’s share of searches among planner brands worldwide increased from 42.6% to 60.7%. - Across the 12 months ending September 2026, Hobonichi’s share of searches among planner brands worldwide peaked at 60.7% in September 2026 and was lowest at 17.8% in May 2026. ## How did search popularity change for notebook brands worldwide in September 2026? - In September 2026, Field Notes overtook Leuchtturm1917 to rank 3rd among notebook brands worldwide, with 12.3% of the searches. - In September 2026, Hobonichi gained share of searches among notebook brands worldwide, from 39% to 40.2%. - In September 2026, Moleskine gained share of searches among notebook brands worldwide, from 21.3% to 22%. - In September 2026, Five Star lost share of searches among notebook brands worldwide, from 4.3% to 1.6%. - In September 2026, Leuchtturm1917 lost share of searches among notebook brands worldwide, from 11.6% to 9.9%. - In September 2026, Kokuyo lost share of searches among notebook brands worldwide, from 8% to 6.5%. ## How did search popularity change for planner brands worldwide in September 2026? - In September 2026, Hobonichi gained share of searches among planner brands worldwide, from 56.3% to 60.7%. - In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%. - In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%. - In September 2026, Panda Planner lost share of searches among planner brands worldwide, from 7.6% to 5.5%. - In September 2026, Day Designer rose from 9th to 8th among planner brands worldwide. - In September 2026, Clever Fox fell from 8th to 9th among planner brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Notebook brands | 165K | 25.9% | 2 | | Nov 2025 | Notebook brands | 201K | 27.1% | 2 | | Dec 2025 | Notebook brands | 301K | 31.3% | 1 | | Jan 2026 | Notebook brands | 246K | 28.3% | 1 | | Feb 2026 | Notebook brands | 90.5K | 17.6% | 2 | | Mar 2026 | Notebook brands | 74K | 14.9% | 3 | | Apr 2026 | Notebook brands | 60.5K | 13% | 4 | | May 2026 | Notebook brands | 60.5K | 13% | 4 | | Jun 2026 | Notebook brands | 60.5K | 12.8% | 4 | | Jul 2026 | Notebook brands | 90.5K | 16.7% | 2 | | Aug 2026 | Notebook brands | 368K | 39% | 1 | | Sep 2026 | Notebook brands | 368K | 40.2% | 1 | | Oct 2025 | Planner brands | 165K | 42.6% | 1 | | Nov 2025 | Planner brands | 201K | 39.6% | 1 | | Dec 2025 | Planner brands | 301K | 45.6% | 1 | | Jan 2026 | Planner brands | 246K | 46% | 1 | | Feb 2026 | Planner brands | 90.5K | 31.3% | 1 | | Mar 2026 | Planner brands | 74K | 23.6% | 2 | | Apr 2026 | Planner brands | 60.5K | 22% | 2 | | May 2026 | Planner brands | 60.5K | 17.8% | 4 | | Jun 2026 | Planner brands | 60.5K | 18.7% | 4 | | Jul 2026 | Planner brands | 90.5K | 23.7% | 2 | | Aug 2026 | Planner brands | 368K | 56.3% | 1 | | Sep 2026 | Planner brands | 368K | 60.7% | 1 | ## How are Hobonichi’s branded searches counted? Brandwave collects information about searches that people make online using Hobonichi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hobonichi” ## Which notebook brands compete with Hobonichi? - [Moleskine](/demand/global-en/brands/moleskine): Head-to-head: /demand/global-en/compare/hobonichi-vs-moleskine - [Field Notes](/demand/global-en/brands/field-notes): Head-to-head: /demand/global-en/compare/field-notes-vs-hobonichi - [Leuchtturm1917](/demand/global-en/brands/leuchtturm1917): Head-to-head: /demand/global-en/compare/hobonichi-vs-leuchtturm1917 - [Kokuyo](/demand/global-en/brands/kokuyo): Head-to-head: /demand/global-en/compare/hobonichi-vs-kokuyo - [Midori](/demand/global-en/brands/midori): Head-to-head: /demand/global-en/compare/hobonichi-vs-midori - [Rhodia](/demand/global-en/brands/rhodia) - [Five Star](/demand/global-en/brands/five-star) - [Clairefontaine](/demand/global-en/brands/clairefontaine) - [Oxford](/demand/global-en/brands/oxford) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hobonichi: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hobonichi This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hobonichi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.