---
title: "Hobie: search popularity and Share of Search worldwide"
description: "Hobie makes kayaks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hobie"
publisher: "Brandwave"
---

# Hobie: search popularity and Share of Search worldwide

Hobie makes kayaks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hobie
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among kayak brands**: 0.88%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kayak brands | 5 | 0.88% | 22.2K |

- [Kayak brands](/demand/global-en/categories/kayak-brands)

## How has branded search demand for Hobie changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hobie worldwide rose from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands worldwide held steady, from 0.8% to 0.88%.

## How did search popularity change for kayak brands worldwide in August 2026?

- In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.3%.
- In August 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 15.5% to 9.7%.
- In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.7%.
- In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.4% to 7.9%.
- Estimated monthly branded searches for Wilderness Systems worldwide rose 111.5% over 11 measured months, from 5.2K to 11K in August 2026.
- Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kayak brands | 18.1K | 0.8% | 5 |
| Nov 2025 | Kayak brands | 14.8K | 0.64% | 5 |
| Dec 2025 | Kayak brands | 14.8K | 0.65% | 5 |
| Jan 2026 | Kayak brands | 18.1K | 0.83% | 5 |
| Feb 2026 | Kayak brands | 14.8K | 0.72% | 5 |
| Mar 2026 | Kayak brands | 22.2K | 0.99% | 5 |
| Apr 2026 | Kayak brands | 22.2K | 0.96% | 5 |
| May 2026 | Kayak brands | 22.2K | 0.96% | 5 |
| Jun 2026 | Kayak brands | 27.1K | 1.1% | 5 |
| Jul 2026 | Kayak brands | 27.1K | 1.1% | 5 |
| Aug 2026 | Kayak brands | 22.2K | 0.88% | 5 |
| Sep 2026 | Kayak brands | — | — | — |

## How is Hobie measured?

Brandwave collects information about searches that people make online using Hobie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hobie kayak”

## Which kayak brands compete with Hobie?

- [Old Town](/demand/global-en/brands/old-town): Head-to-head: /demand/global-en/compare/hobie-vs-old-town
- [Pelican](/demand/global-en/brands/pelican): Head-to-head: /demand/global-en/compare/hobie-vs-pelican
- [Intex](/demand/global-en/brands/intex): Head-to-head: /demand/global-en/compare/hobie-vs-intex
- [Perception](/demand/global-en/brands/perception): Head-to-head: /demand/global-en/compare/hobie-vs-perception
- [Wilderness Systems](/demand/global-en/brands/wilderness-systems): Head-to-head: /demand/global-en/compare/hobie-vs-wilderness-systems

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hobie: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hobie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hobie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.