--- title: "HLG: search popularity worldwide" description: "HLG, Horticulture Lighting Group, makes LED grow lights. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hlg" publisher: "Brandwave" --- # HLG: search popularity worldwide HLG, Horticulture Lighting Group, makes LED grow lights. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HLG - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among grow light brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Grow light brands | 6 | 1.9% | 4K | - [Grow light brands](/demand/global-en/categories/grow-light-brands) ## Top grow light brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HLG was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. HLG is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spider Farmer | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | AC Infinity | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mars Hydro | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | HLG | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Barrina | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Gavita | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | VIVOSUN | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Viparspectra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about grow light brands - Asked ChatGPT "Which grow light brand should I buy?": 1. Spider Farmer, 2. AC Infinity, 3. Barrina, 4. HLG - Asked ChatGPT "What are the best grow light brands?": 1. Spider Farmer, 2. HLG, 3. AC Infinity, 4. Mars Hydro, 5. Gavita, 6. Barrina - Asked ChatGPT "What's the best LED grow light for a small grow tent?": 1. Spider Farmer, 2. Mars Hydro, 3. AC Infinity - Searched Google, AI Overview "grow lights": 1. VIVOSUN Not named in any answer: Viparspectra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for HLG changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HLG worldwide rose from 3.7K to 4K. - Across the 12 months ending September 2026, HLG rose from 7th to 6th among grow light brands worldwide. ## How did search popularity change for grow light brands worldwide in September 2026? - In September 2026, HLG overtook Viparspectra and Gavita to rank 6th among grow light brands worldwide, with 1.9% of the searches. - In September 2026, Spider Farmer gained share of searches among grow light brands worldwide, from 24.5% to 28%. - In September 2026, AC Infinity lost share of searches among grow light brands worldwide, from 30% to 28%. - In September 2026, Mars Hydro lost share of searches among grow light brands worldwide, from 16.4% to 15.3%. - In September 2026, VIVOSUN lost share of searches among grow light brands worldwide, from 16.4% to 15.3%. - Estimated monthly branded searches for Barrina worldwide rose 27.2% over 12 measured months, from 14.7K to 18.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grow light brands | 3.7K | 1.5% | 7 | | Nov 2025 | Grow light brands | 4K | 1.5% | 7 | | Dec 2025 | Grow light brands | 3.4K | 1.4% | 7 | | Jan 2026 | Grow light brands | 2.9K | 1.2% | 8 | | Feb 2026 | Grow light brands | 2.9K | 1.3% | 8 | | Mar 2026 | Grow light brands | 3.2K | 1.3% | 7 | | Apr 2026 | Grow light brands | 2.9K | 1.2% | 8 | | May 2026 | Grow light brands | 2.3K | 1.1% | 8 | | Jun 2026 | Grow light brands | 2.2K | 1.1% | 8 | | Jul 2026 | Grow light brands | 2K | 1% | 8 | | Aug 2026 | Grow light brands | 2.3K | 1.1% | 8 | | Sep 2026 | Grow light brands | 4K | 1.9% | 6 | ## How are HLG’s branded searches counted? Brandwave collects information about searches that people make online using HLG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hlg grow lights” - “horticulture lighting group” ## Which grow light brands compete with HLG? - [AC Infinity](/demand/global-en/brands/ac-infinity) - [Spider Farmer](/demand/global-en/brands/spider-farmer) - [Mars Hydro](/demand/global-en/brands/mars-hydro): Head-to-head: /demand/global-en/compare/hlg-vs-mars-hydro - [VIVOSUN](/demand/global-en/brands/vivosun): Head-to-head: /demand/global-en/compare/hlg-vs-vivosun - [Barrina](/demand/global-en/brands/barrina): Head-to-head: /demand/global-en/compare/barrina-vs-hlg - [Viparspectra](/demand/global-en/brands/viparspectra): Head-to-head: /demand/global-en/compare/hlg-vs-viparspectra - [Gavita](/demand/global-en/brands/gavita): Head-to-head: /demand/global-en/compare/gavita-vs-hlg ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HLG: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hlg This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hlg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.