---
title: "Hiwatha: search popularity and Share of Search worldwide"
description: "Hiwatha is naan brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hiwatha"
publisher: "Brandwave"
---

# Hiwatha: search popularity and Share of Search worldwide

Hiwatha is naan brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hiwatha
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among naan breads**: 7.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Naan breads | 3 | 7.2% | 40.5K |

- [Naan breads](/demand/global-en/categories/naan-breads)

## How has branded search demand for Hiwatha changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hiwatha worldwide held steady at 40.5K.
- Across the 11 months ending August 2026, Hiwatha’s estimated Share of Search among naan breads worldwide peaked at 8.5% in November 2025 and was lowest at 5.9% in January 2026.

## How did search popularity change for naan breads worldwide in August 2026?

- In August 2026, Mission gained estimated Share of Search among naan breads worldwide, from 76.5% to 79.8%.
- In August 2026, Clay Oven lost estimated Share of Search among naan breads worldwide, from 12.6% to 10.7%.
- In August 2026, Hiwatha lost estimated Share of Search among naan breads worldwide, from 8.4% to 7.2%.
- Estimated monthly branded searches for Bakestone worldwide rose 237.5% over 11 measured months, from 2.4K to 8.1K in August 2026.
- Estimated monthly branded searches for Patak's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Naan breads | 40.5K | 7.3% | 3 |
| Nov 2025 | Naan breads | 40.5K | 8.5% | 3 |
| Dec 2025 | Naan breads | 33.1K | 6.7% | 3 |
| Jan 2026 | Naan breads | 33.1K | 5.9% | 3 |
| Feb 2026 | Naan breads | 33.1K | 7% | 3 |
| Mar 2026 | Naan breads | 40.5K | 7.1% | 3 |
| Apr 2026 | Naan breads | 40.5K | 7.2% | 3 |
| May 2026 | Naan breads | 40.5K | 7.2% | 3 |
| Jun 2026 | Naan breads | 40.5K | 8.4% | 3 |
| Jul 2026 | Naan breads | 40.5K | 8.4% | 3 |
| Aug 2026 | Naan breads | 40.5K | 7.2% | 3 |
| Sep 2026 | Naan breads | — | — | — |

## How is Hiwatha measured?

Brandwave collects information about searches that people make online using Hiwatha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hiwatha”

## Which naan breads compete with Hiwatha?

- [Mission](/demand/global-en/brands/mission): Head-to-head: /demand/global-en/compare/hiwatha-vs-mission
- [Clay Oven](/demand/global-en/brands/clay-oven): Head-to-head: /demand/global-en/compare/clay-oven-vs-hiwatha
- [Bakestone](/demand/global-en/brands/bakestone): Head-to-head: /demand/global-en/compare/bakestone-vs-hiwatha
- [Sharwood's](/demand/global-en/brands/sharwood-s): Head-to-head: /demand/global-en/compare/hiwatha-vs-sharwood-s
- [Patak's](/demand/global-en/brands/patak-s): Head-to-head: /demand/global-en/compare/hiwatha-vs-patak-s

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hiwatha: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hiwatha

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hiwatha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.