---
title: "Hitachi: search popularity worldwide"
description: "Hitachi builds excavators and construction machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hitachi"
publisher: "Brandwave"
---

# Hitachi: search popularity worldwide

Hitachi builds excavators and construction machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hitachi
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among heat pump brands**: 0.14%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Heat pump brands | 4 | 0.14% | 880 |

- [Heat pump brands](/demand/global-en/categories/heat-pump-brands)

## How has branded search demand for Hitachi changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hitachi worldwide fell from 1.3K to 880.
- Across the 11 months ending August 2026, Hitachi’s estimated Share of Search among heat pump brands worldwide held steady, from 0.18% to 0.14%.

## How did search popularity change for heat pump brands worldwide in August 2026?

- In August 2026, Panasonic gained estimated Share of Search among heat pump brands worldwide, from 9.7% to 11.6%.
- In August 2026, Daikin lost estimated Share of Search among heat pump brands worldwide, from 72.3% to 70.8%.
- Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for Hitachi worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Heat pump brands | 1.3K | 0.18% | 4 |
| Nov 2025 | Heat pump brands | 1.3K | 0.21% | 4 |
| Dec 2025 | Heat pump brands | 1K | 0.15% | 4 |
| Jan 2026 | Heat pump brands | 1K | 0.15% | 4 |
| Feb 2026 | Heat pump brands | 1K | 0.18% | 4 |
| Mar 2026 | Heat pump brands | 1.3K | 0.17% | 4 |
| Apr 2026 | Heat pump brands | 1K | 0.13% | 4 |
| May 2026 | Heat pump brands | 1K | 0.13% | 4 |
| Jun 2026 | Heat pump brands | 880 | 0.1% | 4 |
| Jul 2026 | Heat pump brands | 880 | 0.12% | 4 |
| Aug 2026 | Heat pump brands | 880 | 0.14% | 4 |
| Sep 2026 | Heat pump brands | — | — | — |

## How is Hitachi measured?

Brandwave collects information about searches that people make online using Hitachi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hitachi digger”

## Which heat pump brands compete with Hitachi?

- [Daikin](/demand/global-en/brands/daikin): Head-to-head: /demand/global-en/compare/daikin-vs-hitachi
- [Mitsubishi Electric](/demand/global-en/brands/mitsubishi-electric): Head-to-head: /demand/global-en/compare/hitachi-vs-mitsubishi-electric
- [Panasonic](/demand/global-en/brands/panasonic): Head-to-head: /demand/global-en/compare/hitachi-vs-panasonic
- [Fujitsu](/demand/global-en/brands/fujitsu): Head-to-head: /demand/global-en/compare/fujitsu-vs-hitachi

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hitachi: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hitachi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hitachi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.