--- title: "How popular is Himi? Searches and AI answers worldwide" description: "Himi makes jelly cup gouache paints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/himi" publisher: "Brandwave" --- # How popular is Himi? Searches and AI answers worldwide Himi makes jelly cup gouache paints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Himi - **Owned by**: Miya Art - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among gouache brands**: 55.5% ## Where does Himi compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gouache brands | 1 | 55.5% | 18.4K | - [Gouache brands](/demand/global-en/categories/gouache-brands) ## Top gouache brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Himi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Himi is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Winsor & Newton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Holbein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | M. Graham | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Schmincke | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Arteza | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Himi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Caran d’Ache | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gouache brands - Asked ChatGPT "What's the best gouache paint brand?": 1. Winsor & Newton, 2. Holbein, 3. Schmincke - Asked ChatGPT "Which gouache should a beginner buy?": 1. Himi, 2. Arteza, 3. Winsor & Newton - Asked ChatGPT "What gouache do illustrators use?": 1. Holbein, 2. Winsor & Newton, 3. M. Graham, 4. Schmincke, 5. Arteza - Searched Google, AI Overview "gouache paint": 1. Winsor & Newton, 2. Holbein - Searched Google, AI Overview "best gouache": 1. Winsor & Newton, 2. Holbein, 3. M. Graham, 4. Schmincke, 5. Arteza, 6. Himi Not named in any answer: Caran d’Ache and Turner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Himi changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Himi worldwide fell from 22.8K to 18.4K. - Across the 12 months ending October 2026, Himi’s share of searches among gouache brands worldwide peaked at 57.5% in July 2026 and was lowest at 47.2% in January 2026. ## How did search popularity change for gouache brands worldwide in October 2026? - In October 2026, Caran d’Ache lost share of searches among gouache brands worldwide, from 3.9% to 3%. - Estimated monthly branded searches for Turner worldwide rose 22.9% over 12 measured months, from 480 to 590 in October 2026. - Estimated monthly branded searches for Arteza worldwide fell 41% over 12 measured months, from 1K to 590 in October 2026. - Estimated monthly branded searches for M. Graham worldwide fell 33% over 12 measured months, from 880 to 590 in October 2026. - Estimated monthly branded searches for Schmincke worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026. - Estimated monthly branded searches for Himi worldwide fell 19.2% over 12 measured months, from 22.8K to 18.4K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Gouache brands | 22.8K | 55.7% | 1 | | Dec 2025 | Gouache brands | 22.7K | 53.4% | 1 | | Jan 2026 | Gouache brands | 18.5K | 47.2% | 1 | | Feb 2026 | Gouache brands | 18.4K | 49.2% | 1 | | Mar 2026 | Gouache brands | 18.5K | 52.4% | 1 | | Apr 2026 | Gouache brands | 18.5K | 51.4% | 1 | | May 2026 | Gouache brands | 18.6K | 51.5% | 1 | | Jun 2026 | Gouache brands | 18.5K | 55.6% | 1 | | Jul 2026 | Gouache brands | 22.6K | 57.5% | 1 | | Aug 2026 | Gouache brands | 22.7K | 56% | 1 | | Sep 2026 | Gouache brands | 18.4K | 55.4% | 1 | | Oct 2026 | Gouache brands | 18.4K | 55.5% | 1 | ## How are Himi’s branded searches counted? Brandwave collects information about searches that people make online using Himi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “himi gouache” - “miya himi” ## Which gouache brands compete with Himi? - [Holbein](/demand/global-en/brands/holbein): Head-to-head: /demand/global-en/compare/himi-vs-holbein - [Winsor & Newton](/demand/global-en/brands/winsor-and-newton): Head-to-head: /demand/global-en/compare/himi-vs-winsor-and-newton - [Caran d’Ache](/demand/global-en/brands/caran-d-ache): Head-to-head: /demand/global-en/compare/caran-d-ache-vs-himi - [Schmincke](/demand/global-en/brands/schmincke): Head-to-head: /demand/global-en/compare/himi-vs-schmincke - [Arteza](/demand/global-en/brands/arteza): Head-to-head: /demand/global-en/compare/arteza-vs-himi - [M. Graham](/demand/global-en/brands/m-graham) - [Turner](/demand/global-en/brands/turner-colour-works) ## Who owns Himi? Himi is owned by Miya Art. Brandwave does not track any other brands owned by Miya Art. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Himi? Himi is owned by Miya Art. Brandwave does not track any other brands owned by Miya Art. ## Cite this page Brandwave. "How popular is Himi? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/himi This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/himi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.